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We are looking for a talented and driven CRM Campaign Specialist to join our CRM &amp; Analytics team. In this role, you will be responsible for the end-to-end design, execution, and optimization of CRM campaigns across multiple channels.&nbsp;You have a challenging mission:You will play a key role in driving customer engagement, retention, and revenue growth through effective, data-driven campaign management. This is a hands-on operational role that also requires a strong understanding of the broader business landscape, enabling you to align campaign strategies with company objectives and proactively identify opportunities for growth. You will report directly to the CRM &amp; Analytics Manager and work closely with cross-functional teams including Product, Marketing, and Commercial.&nbsp;What will you do:Campaign Design &amp; Execution<ul><li>Design, build, and execute CRM campaigns end-to-end, from strategic concept and audience targeting through to content creation, channel selection, and deployment.</li><li>Craft compelling SMS, email, push notification, and other communication content that drives engagement and conversion.</li><li>Operate and manage CRM campaign platforms to set up campaign logic, triggers, &amp; audience segmentation, and scheduling.</li><li>Monitor to ensure smooth execution, promptly troubleshooting any issues that arise.</li><li>Implement A/B and testing strategies to continuously optimize messaging, timing, channel mix, and audience segments.</li></ul>Performance Reporting &amp; Analysis<ul><li>Build and deliver regular campaign performance reports, including key metrics such as conversion rates, and customer lifetime value impact.</li><li>Analyze campaign data to extract actionable insights and translate findings &nbsp;into clear recommendations for stakeholders.</li><li>Track campaign KPIs against targets and proactively flag deviations with proposed corrective actions.</li></ul>Strategy &amp; Innovation<ul><li>Proactively propose new campaign ideas, strategies, and communication approaches that generate added value for the business.</li><li>Identify opportunities to improve existing campaigns through data-driven insights, industry best practices, and emerging trends.</li><li>Contribute to the overall CRM roadmap and campaign calendar planning.</li></ul>Cross-Functional Collaboration<ul><li>Partner closely with the Product Team to support communication activities for product launches, feature rollouts, and product updates.</li><li>Collaborate with Marketing, Commercial, and other teams to ensure campaign&nbsp;&nbsp;&nbsp; messaging is aligned with brand guidelines and business priorities.</li><li>Coordinate with external vendors and platform providers as needed.</li></ul>Campaign Optimization &amp; Best Practices<ul><li>Secure the best possible execution approach for every campaign by evaluating channel effectiveness, message formulation, timing, and targeting.</li><li>Develop and maintain campaign templates, playbooks, and standard operating procedures to ensure consistency and efficiency.</li><li>Champion a culture of continuous testing and learning within the team.</li></ul>&nbsp;It would be great if you have:<ul><li>Knowledgeable in CRM and marketing automation platforms, including campaign setup, audience segmentation, workflow automation, and journey building.</li></ul><ul><li>Data analysis skills with the ability to interpret campaign metrics, build reports, and derive actionable insights.</li><li>Working knowledge of data analysis, data querying and reporting tools (e.g., SPSS Modeler/ Excel/SQL).</li><li>Understanding of customer segmentation methodologies, personalization techniques, and lifecycle marketing principles.</li><li>Familiarity with A/B testing and experimentation frameworks.</li></ul><ul><li>Excellent written communication skills with an ability to craft engaging, concise, and effective marketing copy across channels.</li><li>Strong analytical thinking and problem-solving abilities.</li><li>Detail-oriented with a commitment to accuracy in campaign execution.</li><li>Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.</li></ul><ul><li>Proactive mindset with a passion for innovation and continuous improvement.</li><li>Strong interpersonal and collaboration skills; comfortable working with cross-functional teams.</li></ul><ul><li>Business acumen and ability to understand broader commercial objectives beyond day-to-day campaign operations.</li><li>Experience with customer journey mapping and lifecycle marketing.</li></ul>&nbsp;What you will get:<ul><li>Wellness programs to keep yourself fit.</li><li>Mobile voice and data to talk.</li><li>Discounts on&nbsp;Nova Fixed / Mobile / TV&nbsp;for you, friends, family.</li><li>Private Insurance program to check up on your health.&nbsp;</li><li>Toddlers allowance to daycare your kids.</li></ul>&nbsp;

CRM Campaign Specialist

We are now looking for another team mate to join us in Athens as Digital Sales Expert.Can you say ‘yes’?Do you treat your colleagues with respect?Do you always have the customer in mind?Do you act with future generations in mind?Do you like to seek out opportunities to grow and develop?Do you have a proven track record of delivering results?What you’ll be doing:• Support and implementation of a commercial excellence toolbox by example for: Customer Insight Management, Market Sizing Models, Customer Journey Development.• Establishment and further development of Commercial Excellence Methodologies to sustainably increase the performance of Marketing and CRM software (Salesforce).• Partner with regional change owners and market teams to align on adoption strategies, goals, best practices and targets, and continuously track the success of our digital solutions.• Monitor and analyze key performance indicators (KPIs), including conversion rates, customer acquisition cost (CAC), and pipeline growth, to inform decision-making and optimize performance.• Plan and Rollout new commercial and digital to local markets to foster adoption.What skills we expect you to have:• Hold a Bachelor’s or Master’s degree in Business Administration, Marketing and experience in Digital roles is a plus.• Strong analytical skills with the competence to conduct data-driven analysis and measure success• 3-5 years of experience in as program/project manager, ability to operate in cross-functional teams• Solid project and program management capabilities, able to manage multiple priorities in a fast-paced environment• A strategic and creative thinker who partners with markets to develop impactful, localized adoption measures, while having a proactive and solution-oriented mindset with a passion for driving change and transformation• Result driven – confident, thrives on hard work and consistent challenge• Fluent in EnglishWe’ll provide:&nbsp;• Competitive salary• Private health insurance• Opportunity to grow in a multinational environment

Digital Sales Expert

As a Marketing Local Process Expert, you will own the Hilti product portfolio in your market, collaborating closely with regional marketing, trade managers, strategic marketing (including HOL specialists), pricing, and digital teams.As a Marketing Local Process Expert you will be the owner of the Hilti Products portfolio management in your market. You will work with Marketing Regional Process Expert, Trade Managers, Strategic Marketing especially HOL specialist, pricing team and digital team. You will also work with channels, logistic planners and material masters, and after market services. You will be first level support for sales force to provide product info to increase the customer experience, collaborate with Digital department in the webinar process You’ll have broad product knowledge on Hilti catalogue, as well as be part of expert network and collaborate cross-department. You will also drive process optimization. This opens lots of career options for the future.What You'll do<ul><li>Management of the product portfolio within the product life cycle, including item set up, translation, regular reporting, material planning (SFI)</li><li>Responsible for Hilti website maintenance in PDP and SAP ByD (e.g. product ranges, related products, missing/wrong prices, etc.)</li><li>Jointly collaborate with trade/product managers during INP process and local Trade Day preparation to grant successful launches (INP Plan, etc.)</li><li>Responsible of pricing operational activities (price set-up, catalogue updates) in collaboration with HUB Pricing team, including pricing of Peak Demand service</li><li>Management of tools for estimating and securing price positioning (NSP) and profitability</li><li>First level support for sales force including operational product questions and complaints</li><li>Coordinate the management of training material related to Products and Applications (i.e. translation, local storage in Sharepoint and REDi, etc.)</li><li>Support the onboarding of new MO trade managers (from operational point of view; i.e. explaining the INP processes)</li><li>Management of GDPR consents and collaboration with local Digital Marketing Specialist on data quality topics</li><li>Management and input of Commercial Agreements in the system; Communication to sales force about upcoming expiration of agreements</li><li>Management of repair cost limit (RCL) and collaboration with regional service center (TSC)</li><li>First level support for special product requests for items out of Hilti standard portfolio</li></ul>(LPS process) <ul><li>First level support for issuing product quality certificates</li><li>First level support for Salesforce.com related topics</li><li>Work in synergies with local trade managers and regional process expert</li></ul>occasionally with Regional Product Managers <ul><li>Actively participate in the E4 Marketing LPE community to share ideas, and continuously improve processes from Hub to MO and vice versa</li><li>Collaborate in other cross-functional teams in marketing, channels, logistic, tool service and sales</li><li>Drive process improvement activities</li><li>Ensure process documentation ,compliance of standards and operational excellence</li></ul>What You’ll Bring<ul><li>University degree in the field of marketing, business administration or engineering</li><li>2+ years of professional experience in marketing, material management, sales or management consulting</li><li>Previous experience in Product Management will be considered a strong advantage</li><li>Excellent business understanding and high affinity for technical products</li><li>Demonstrates strong analytical and conceptual skills</li><li>Basic understanding of processes related to marketing activities</li><li>Strong written and spoken communication and presentation skills in Greek and English</li><li>Ability to work with multiple stakeholders locally and at Regional level (should be comfortable to work in a multinational environment)</li><li>Well organized, with excellent planning skills, yet agile and open minded</li><li>Ability to work with deadlines, experience in delivery tasks on time and organize autonomously time and agenda</li><li>Excellent knowledge of Office package (Excel, Powerpoint, Word)</li><li>Knowledge of SAP ByD, Salesforce.com, BOA, JIRA, PowerBI, PDP are a plus</li><li>Availability for short business trips (eg. 2-4 times per year, when required)</li></ul>What’s In It for You<ul><li>A friendly, inclusive environment where expressing yourself is appreciated.</li><li>Opportunities to advance your career.</li><li>Continuous Training &amp; Development opportunities through global platforms.</li><li>Multinational environment with opportunities for personal &amp; professional growth.</li></ul> <ul><li>Corporate Responsibility: Contribute to our corporate social responsibility initiatives and be part of a company that gives back to the community.</li></ul>

Local Marketing Process Expert (hybrid)

We are seeking a dynamic and results-driven Shopper Excellence Specialist&nbsp;to lead the development and execution of Trade Marketing plan across customers. The successful candidate will work closely with Sales, Category and Marketing teams to drive shopper engagement and enhance brand presence across retail. You will play a pivotal role in understanding shopper behavior, optimizing the path to purchase, and delivering tailored made solutions that align with both customer and business objectives.Key Accountabilities<ul><li>Develop and implement shopper marketing strategies in collaboration with key stakeholders (sales, marketing, and category teams).</li><li>Monitor and evaluate the effectiveness of shopper marketing campaigns, providing insights and recommendations for continuous improvement.</li><li>Design and execute in-store activations, POS materials, and digital touchpoints to enhance shopper experience.</li><li>Full budget ownership (CPPs / A&amp;Ps) per customer, per brand ensuring the most effective execution of plan to support brand and shopper objectives.</li><li>Analyze shopper insights and trends to create data-driven marketing campaigns that drive conversion.</li><li>Consolidate and provide accurate promo volume uplift per customer for S&amp;OP meetings.</li><li>Collaborate with retail partners to tailor and optimize marketing initiatives, ensuring alignment with customer priorities.</li><li>Track and report on the ROI of all shopper marketing initiatives, identifying key opportunities for growth.</li><li>Support categories and sales with daily &amp; ad hoc requests.</li></ul>Candidate Profile<ul><li>Bachelor’s Degree in Business Administration / Economics or any related field</li><li>Minimum 2 years of relevant experience in Trade Marketing, Sales or Marketing department preferably within FMCG sector</li><li>Strong project &amp; time management capabilities, multitasking mindset and analytical thinking approach</li><li>Structured approach to problem-solving and flexibility to change plans when necessary.</li><li>Ability to work independently and in team environment, ability to influence and inspire others</li><li>Excellent communication skills and fluency both in English and Greek.</li><li>Very good knowledge of MS-Office</li><li>Hands-on, entrepreneurial mindset</li></ul>&nbsp;

Shopper Excellence Specialist

Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.&nbsp;What your day to day will include:<ul><li>Reviewing market research reports and data insights to propose marketing initiatives.</li><li>Participating in the design and implementation of the Gaming Marketing Unit strategy and plan.</li><li>Designing and supporting the execution of go-to-market plans in collaboration with other teams.</li><li>Proposing clear, insightful &amp; analytical briefs to advertising agencies or internal teams and reviewing deliverables in compliance with business and Marketing guidelines.</li><li>Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.</li><li>Designing and implementing in-store activations (e.g., promotions, events, etc.).</li><li>Monitoring campaign performance, budget, and marketing KPIs.</li><li>Supporting the execution of integrated omnichannel campaigns.</li><li>Performing market visits to evaluate commercial actions and proposing new retail formats.</li><li>Supporting regulatory submissions for Hellenic Gaming Commission in collaboration with the regulatory team.</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable</li><li>3+ years of hands-on experience in marketing/advertising within a consumer-oriented organization or advertising agency&nbsp;</li><li>Very good knowledge of marketing operations and standards</li><li>Experience in managing 360 marketing activities</li><li>Strong achievement and results oriented mentality</li><li>Problem solving skills with attention to detail</li><li>Excellent communication skills in English &amp; Greek</li></ul>&nbsp;What’s in it for you?&nbsp;🚀 An award-winning working environment &nbsp;💸 Competitive salary package and bonus scheme &nbsp;🩺&nbsp;Health insurance coverage, Pension Plan and Annual Health Checkup &nbsp;💻&nbsp;Hybrid working model &nbsp;🏢 State of the art facilities including gym&nbsp;&amp;&nbsp;restaurant&nbsp;🎓 Continuous learning powered by Allwyn Academy &nbsp;💼 Internal career opportunities &nbsp;👪&nbsp;Family Support incl. daycare&nbsp;voucher&nbsp;and assisted reproduction&nbsp;voucher&nbsp;🌱 Volunteering program, including 2 extra days off to give back&nbsp;💪 Well-Being Program incl. sports teams, nutritionist &amp; psychologist services, Employee Assistance line and more&nbsp;🗓️ Allwyn Day - one extra day off&nbsp;&nbsp;🍴 Monthly food allowance&nbsp;&nbsp;🚌&nbsp;Shuttle service for easy commute to our offices&nbsp;🛍️ Exclusive employee discounts across a range of partners ️&nbsp;

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