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This role combines customer and market data analysis with the execution of targeted marketing activations. The goal is to leverage insights to enhance customer experience and contribute to NN Hellas’ growth.Your day-to-day:<ul><li>Liaise with NN Group regarding surveys and alignment on methodology</li><li>Collaborate with the local market research agency to support survey needs for the Greek organization</li><li>Analyze brand, customer (NPS, CES) and market data</li><li>Translate insights into actionable marketing strategies</li><li>Manage customer event activations in collaboration with partners (e.g., health fairs)</li><li>Monitor KPIs and ROI to optimize performance</li><li>Collaborate with other marketing functions such as Advertising, social media, Digital Marketing, External &amp; Customer Communications</li><li>Work closely with other departments (Sales, PDM, etc.) to support their research needs</li><li>Ensure compliance with GDPR and insurance regulations</li></ul>Qualifications:<ul><li>Degree in Marketing, Business, Data Analytics, or related field</li><li>3–5 years of experience in Marketing or Consumer Insights (experience in insurance or financial services is not required)</li><li>Proficiency in analytics tools (Excel, Power BI, Google Analytics)</li><li>Experience with marketing automation platforms (e.g., Marketing Cloud)</li><li>Strong strategic thinking and ability to collaborate cross-functionally</li><li>Excellent command of Greek and English</li></ul>What we offer:<ul><li>Extensive training opportunities - on-demand and on-site options</li><li>Partnership with multiple educational institutions across Greece for advanced education, with tuition support</li><li>Comprehensive Health Insurance that keeps you safe, with peace of mind and financial protection in times of need</li><li>Pension Scheme to secure your financial future</li><li>Well-being and work-life balance</li><li>One-time budget for home-office equipment to make your work-from-home comfortable</li><li>Recognition and rewards for excellence</li><li>Monthly meal allowance</li><li>Recently renovated offices, central location, with easy access</li></ul>

Marketing Insights & Activation Specialist

As a Digital Marketing Specialist for SEO &amp; AI, you will help shape and execute NN Hellas’ AI‑driven content and optimization strategy. Your role focuses on ensuring that our digital assets are fully aligned with the evolving world of AI‑powered search, enabling our brand to appear effectively in AI‑generated answers. You will be the go-to expert for implementing AI-first SEO initiatives, enhancing contextual relevance across our platforms, and producing high-quality, E‑E‑A‑T‑optimized content for our digital assets. Your focus will be continuous improvement, innovation, and ensuring that NN Hellas remains ahead of emerging AI and search trends.Your day-to-day:•&nbsp;&nbsp; &nbsp;Digital &amp; Content Strategy : Develop and implement an AI first content strategy adapting the existing content (blog, product pages, guides) and creating new for AI search requirements •&nbsp;&nbsp; &nbsp;Website Optimization: Create contextual content components (definitions, FAQs, structured descriptions) ensuring accuracy and continuous updating of website content •&nbsp;&nbsp; &nbsp;AI Oriented Content Creation Produce &amp; coordinate blog articles, FAQs, and short explainer videos. Evaluate and optimize AI generated content vs. traditional content •&nbsp;&nbsp; &nbsp;Authority Building: Plan and execute safe, white hat link building initiatives •&nbsp;&nbsp; &nbsp;Reviews &amp; Brand Trust: Manage customer reviews across platforms (Google Reviews, Trustpilot, etc.). Respond to comments and maintain brand trust •&nbsp;&nbsp; &nbsp;KPIs &amp; Analytics Define and track AI visibility KPIs. Analyze performance using GA4, Google Search Console, and Looker Studio delivering actionable insights and recommendations based on AI analytics &nbsp;Who You are:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bachelor’s degree in Business, Marketing, or related field (Master’s is a plus)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Minimum 3 years’ experience in digital marketing, ideally in insurance/financial services·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong SEO knowledge (incl. GEO, AEO)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience with CMS platforms (Bloomreach is a plus)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Proficient with GSC, Ahrefs/Semrush, GA4, Looker Studio, Surfer/Neuron/Jasper·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Advanced use of AI tools (ChatGPT, Claude, Copilot, Gemini, Perplexity)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ability to create and implement structured data (schema)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strategic, data‑driven mindset; strong collaboration with IT, PR, product teams·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Creative, proactive, and innovation‑oriented·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Understanding of GDPR in AI‑driven personalization·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent written and verbal communication skills in EnglishWhat we offer:&nbsp; • Extensive training opportunities – on-demand and on-site • Partnerships with educational institutions across Greece for advanced study, with tuition support • Comprehensive Health Insurance for peace of mind and financial protection • Well-being support and work–life balance • One‑time budget for home-office equipment • Recognition and rewards for excellence • Monthly meal allowance • Newly renovated, centrally located offices with easy access

AI & SEO- Digital Marketing Specialist REQ2705897

Job Ads Communications Manager Greece, Marketing - Page 2

marketing insights & activation specialist

NN Hellas

ai & seo- digital marketing specialist req2705897

NN Hellas

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