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The Senior Brand Specialist will be responsible for developing and executing brand and trade marketing strategies to enhance Knauf’s market presence and drive customer engagement across Greece and Cyprus. The position requires strong analytical skills, creativity, and close collaboration with cross-functional teams to deliver measurable results. What you’ll be doing:<ul><li></li></ul><ul><li>Collect and analyze customer and market insights specific to the construction and building materials industry, identifying trends, customer needs, and competitive dynamics.</li><li>Lead as a brand owner by designing and implementing integrated marketing strategies across traditional and digital channels, ensuring brand consistency to all touchpoints.</li><li>Design and execute a data-driven digital media strategy, leveraging platforms such as social media, search engines, and construction-focused digital channels to maximize online reach, engagement, and lead generation.</li><li>Foster cross-functional collaboration with sales, logistics, and other internal teams to ensure the smooth implementation of marketing plans and alignment with overall business goals.</li><li>Oversee the management of a substantial marketing budget, focusing on maximizing ROI through strategic prioritization of high-value initiatives and contributing to precise sales forecasting for Knauf's product lines.</li><li>Collaborate with external agencies to craft integrated and comprehensive marketing strategies, ensuring campaigns are tailored to the unique requirements of the construction market and delivered within set timelines.</li><li>Analyze product performance, gather market feedback, and assess customer satisfaction to generate actionable insights and present strategic recommendations that enhance Knauf's market presence and drive growth.</li></ul>What skills we expect you to have:<ul><li>Bachelor’s degree in Communications, Marketing, or a related field. A Master’s degree is a plus.</li><li>6+ years of experience in brand management,&nbsp;within an international or large-scale organization</li><li>Experience in brand communications&nbsp;either in-house or within a creative/advertising agency</li><li>Advanced familiarity with key marketing platforms and tools, such as Google Analytics, Hubspot, etc.</li><li>Proven track record of delivering successful brand campaigns — including employer brand and CSR efforts.</li><li>Strong storytelling, writing, and editing skills.</li><li>Ability to manage high-impact, cross-functional projects in fast-paced environments.</li><li>Excellent communication and stakeholder management skills.</li><li>Fluent in English language, both written and oral skills</li></ul>We’ll provide:&nbsp;• Competitive salary• Private health insurance• Opportunity to grow in a multinational environment

Senior Brand Specialist

We are looking for an Acquisition Campaign Manager to join our Greek Marketing team to deliver against our growth objectives. The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.Job requirements<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Skills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Manager

Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.&nbsp;Your day to day will include:<ul><li>Reviewing market research reports and data insights to propose marketing initiatives.</li><li>Participating in the design and implementation of the Community Marketing Unit strategy and plan.</li><li>Designing and supporting the execution of go-to-market plans in collaboration with other teams.</li><li>Proposing clear, insightful &amp; analytical briefs to advertising agencies and reviewing agency deliverables in compliance with business and Marketing guidelines.</li><li>Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.</li><li>Designing and implementing in-store activations (e.g., promotions, events, etc.).</li><li>Monitoring campaign performance, budget, and marketing KPIs.</li><li>Performing market visits to evaluate commercial actions and proposing new retail formats.</li><li>Supporting regulatory submissions for HGC in collaboration with the regulatory team.</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable</li><li>3+ years of hands-on experience in marketing/advertising within a consumer-oriented organization or advertising agency&nbsp;</li><li>Very good knowledge of marketing operations and standards</li><li>Experience in managing 360 marketing activities</li><li>Excellent communication and interpersonal skills</li><li>Strong achievement and results oriented mentality</li><li>Problem solving skills with attention to detail</li><li>Excellent communication skills in English and Greek&nbsp;</li><li>Proficient user of MS Office (Word, Excel, PowerPoint)</li></ul>&nbsp;&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>

Marketing Specialist (3763)

We see every recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing.As a Senior Programmatic Specialist you will:<ul><li>Oversee the end-to-end setup, management, and optimization of programmatic campaigns across DV360, Adform, and Native platforms (Taboola, Outbrain)</li><li>Lead the technical setup of campaigns in ad servers (CM360/Adform)</li><li>Deliver deep-dive reports &amp; insights and identify trends in audience behavior to influence overall media strategy</li><li>Own the delivery against demanding KPIs (CPA, ROAS, Brand Lift).</li><li>Implement A/B testing frameworks for creatives, landing pages, and bidding strategies</li><li>Act as the first point of contact for tracking issues, pixel discrepancies, and creative quality check, utilizing Google Tag Manager and debugging tools</li><li>Lead relationships with publishers to negotiate PMPs (Private Marketplaces) and Programmatic Guaranteed deals</li><li>Provide guidance for junior specialists, ensuring best practices are followed across the department</li></ul>Job requirementsWhat you will bring:<ul><li>Bachelor’s degree in Marketing, Economics, Statistics</li><li>A minimum of 3 years of hands-on experience in programmatic trading</li><li>Expert knowledge of programmatic DSP platforms (e.g. DV360, Adform)</li><li>Strong working knowledge of Google Tag Manager (GTM) and ad servers, with experience supporting tracking and measurement implementations</li><li>Advanced analytical mindset for data-driven decision making</li><li>Proven ability to manage high-budget portfolios across varying markets and industries simultaneously</li><li>Full professional proficiency in both Greek and English</li><li>Experience with data visualization tools like Looker Studio or Tableau is a plus </li></ul> Benefits<ul><li>Competitive salary</li><li>Hybrid Working Model</li><li>Private Medical &amp; Life Insurance</li><li>Inspiring and challenging projects</li><li>Growth opportunities</li><li>Extensive education</li><li>City Center Office</li></ul>

Senior Programmatic Specialist

As an In-Store Communications Sr. Specialist, you'll revolutionize in-store experiences with cutting-edge digital tools and interactive solutions to captivate customers and elevate store performance. You’ll Create impactful customer journeys with In Store Touchpoints that drive engagement, elevate store performance, and unlock new monetization opportunities through Retail Media Networks.&nbsp;Your day to day will include:<ul><li>Assisting with in-store marketing initiatives and campaigns to boost market impact and customer appeal.</li><li>Executing immersive experiences to enhance customer engagement.</li><li>Creating content for in Store touchpoints (Digital screens etc) and adapting Brand Campaigns into in store commercial communication messages.</li><li>Adapting key visuals into valuable content for screens, audio, and interactive formats. Treating in-store screens as performance channels, optimizing loops by mission and moment (entrance acquisition, dwell engagement, point-of-sale impulse).</li><li>Establishing content taxonomy and mission-based frameworks for Digital touchpoints (Screens).</li><li>Working closely with Marketing, Product, Brand, and external partners (agencies, vendors, tech providers) to deliver creative and execution excellence.</li><li>Developing multimedia content (video) per the commercial plan.</li><li>Supporting brief development and communication with advertising agencies.</li><li>Creating reports on marketing impact on retail KPIs.</li><li>Define and implement operating standards for in-store communication touchpoints, ensuring alignment with brand guidelines and commercial objectives.</li></ul>What you need to succeed:<ul><li>5+ years of professional experience in Communications/Marketing/Retail Marketing</li><li>BSc in Marketing, Communications, or related field</li><li>Sound knowledge of marketing operations and standards</li><li>Experience in creative &amp; high-quality digital material development</li><li>Strong problem-solving skills</li><li>Experience in highly-matrixed or complex organizations is a plus</li><li>Proficient in Microsoft Office (Word, PowerPoint, Excel)</li><li>Excellent English &amp; Greek (written and oral)</li></ul>&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>&nbsp;OPAP Group is an equal opportunity employer

In-Store Communications Sr. Specialist (3832)

Join the Online Acquisition team as an Online Acquisition Specialist for Exclusive Products and play a key role in supporting our 360° marketing strategy. You'll help analyze the performance of acquisition and marketing activities across all channels, contributing to the growth of our online product portfolio and ensuring we stay on track with our KPIs.&nbsp;Your day to day will include:<ul><li>Helping plan and run marketing campaigns with input from various internal teams, using market and customer data</li><li>Building marketing plans based on online priorities and key goals like brand awareness, new customers, and ROI</li><li>Coordinating with internal teams to align on campaign goals, content, and activities</li><li>Analyzing campaign data with the analytics team to report on performance across all channels</li><li>Supporting the creation and promotion of offers in line with the online marketing strategy</li><li>Acting as the link between external agencies and internal teams to ensure smooth campaign execution</li><li>Checking marketing activities for legal compliance and working with legal to keep processes updated</li><li>Supporting the content plan and working closely with relevant internal team</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Business Administration, Marketing, or any other relevant field</li><li>3+ year of hands-on experience in a similar marketing and campaign management role within a fast-paced organization</li><li>Strong understanding of all main communication strategies and marketing channels (Affiliation, PPC, Display, SEO &amp; Paid Social, App Marketing)</li><li>Solid analytical and problem-solving skills with attention to detail</li><li>Excellent organizational skills, ability to prioritize work activities and adapt in changing conditions</li><li>A team player attitude with excellent interpersonal skills and ability to collaborate effectively with multiple teams and stakeholders</li></ul>&nbsp;&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>&nbsp;OPAP Group is an equal opportunity employer&nbsp;Does this sound like you? If yes, we would love to meet you!

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