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The&nbsp;Trade Marketing Manager&nbsp;will play a crucial role in driving&nbsp;brand visibility, increasing&nbsp;market share, and&nbsp;maximizing sales growth.&nbsp;This position involves&nbsp;collaborating closely with sales, brand, and product teams to create and implement effective trade marketing plans&nbsp;that align with the&nbsp;company's overall business objectives. This role requires&nbsp;strategic thinking&nbsp;and involves leveraging a&nbsp;strong analytical background&nbsp;to understand&nbsp;market &amp; retail dynamics, consumer behavior, and&nbsp;sales data&nbsp;to optimize trade marketing efforts. The ideal candidate will have&nbsp;strong leadership skills&nbsp;and will possess&nbsp;expertise in sales analysis, business insights&nbsp;and&nbsp;trade marketing best practices&nbsp;to support the company's overall business objectives.&nbsp;Key Responsibilities:Market and Competitor Analysis:&nbsp;Perform ongoing&nbsp;market research&nbsp;and&nbsp;mapping, customer segmentation&nbsp;as well as&nbsp;competitor analysis&nbsp;to identify market trends,&nbsp;consumer preferences, and&nbsp;competitive positioning, providing actionable insights to the sales, product and marketing teams including&nbsp;new product/range proposals and pricing policies.Sales and Business Analysis &amp; Forecasting:&nbsp;Develop and maintain&nbsp;dashboards and reports, utilizing data analytics tools. Conduct&nbsp;in-depth sales analysis&nbsp;(turnover, sales volume per SKU / brand / category/ market/ key account etc) and&nbsp;the impact of trade marketing activities on sales performance&nbsp;to identify trends, opportunities, and areas for improvement as regards trade marketing &amp; pricing strategies, promotional activities&nbsp;to drive business growth and improve market shares &amp; penetration.Trade Planning:&nbsp;Develop and execute&nbsp;comprehensive trade marketing plans that support the company’s sales and marketing objectives, in close collaboration with sales, marketing, and product teams&nbsp;to align&nbsp;with brand and product strategies&nbsp;and&nbsp;overall business goals.Campaign Management &amp; Retail Execution:&nbsp;Lead the&nbsp;development&nbsp;and implementation of&nbsp;retail execution plans,&nbsp;including&nbsp;merchandising, promotions, events and in-store activations, to drive product visibility, engagement, and sales. Collaborate with sales and marketing teams to develop&nbsp;promotional materials, point-of-sale (POS) displays, and sales collateral&nbsp;to support product launches and seasonal campaigns.&nbsp;Sales team training&nbsp;on all relevant initiatives.Relationship Building:&nbsp;Build and maintain&nbsp;strong relationships with key retail partners, distributors, and other stakeholders&nbsp;to ensure successful execution of trade initiatives.&nbsp;Support key accounts&nbsp;with&nbsp;marketing plans&nbsp;and campaigns in collaboration with Brand teamInnovation and Best Practices:&nbsp;Stay&nbsp;current with industry trends, innovations, and best practices in shopper marketing. Introduce&nbsp;new tools, techniques, and approaches to enhance campaign effectiveness and shopper engagement.Budget Management:&nbsp;Develop and manage trade marketing budgets, ensuring&nbsp;effective allocation&nbsp;of resources to&nbsp;maximize ROI on trade marketing initiatives.Team Leadership:&nbsp;Mentor and&nbsp;guide team members,&nbsp;fostering a&nbsp;collaborative&nbsp;and&nbsp;high-performance&nbsp;culture not only within the trade marketing team, but&nbsp;also cross-functional&nbsp;between sales, marketing, product teams&nbsp;Requirements:<ul><li>Bachelor’s degree&nbsp;in business administration, Marketing or related field from&nbsp;a well reputable University&nbsp;with&nbsp;excellent academic record</li><li>MBA or master’s degree will be preferred</li><li>Minimum of&nbsp;7-10 years of experience in trade marketing,&nbsp;sales analysis, business insights, or related roles</li><li>Previous experience in the&nbsp;tools, machinery&nbsp;or&nbsp;chemicals&nbsp;industry will be preferred</li><li>Proven&nbsp;track record&nbsp;of developing and executing&nbsp;successful trade marketing plans&nbsp;and campaigns.</li><li>Experience in an&nbsp;omni-channel retail</li><li>Outstanding&nbsp;written and verbal communication skills in&nbsp;Greek &amp; English</li><li>Proficiency in&nbsp;data analysis tools and platforms&nbsp;(e.g., Nielsen, IRI, Power BI, Tableau).</li><li>Proficiency in&nbsp;ERP – CRM&nbsp;tools and&nbsp;Microsoft Office&nbsp;Suite</li><li>Internet and technology savvy&nbsp;and always up to date with the latest trends and technologies</li><li>Leadership experience&nbsp;with a demonstrated ability to manage and develop a team</li><li>Other&nbsp;EU language&nbsp;knowledge would be an advantage</li></ul>&nbsp;Qualifications:<ul><li>Strong&nbsp;understanding of retail dynamics, shopper behavior, and consumer psychology.</li><li>Excellent&nbsp;project management skills, with the ability to manage multiple projects simultaneously.</li><li>Strong&nbsp;analytical skills&nbsp;with a proven ability to&nbsp;interpret complex data&nbsp;and translate it into actionable business strategies.</li><li>Exceptional&nbsp;communication and interpersonal skills,&nbsp;with the ability to influence and build strong relationships with internal and external stakeholders.</li><li>Ability&nbsp;to thrive in a fast-paced, dynamic environment&nbsp;and adapt to changing priorities.</li><li>Passion for&nbsp;all things Digital</li><li>DIY enthusiasts will be preferred</li></ul>&nbsp;What we offer:<ul><li>Excellent&nbsp;working&nbsp;environment</li><li>Competitive&nbsp;remuneration&nbsp;package&nbsp;&amp;&nbsp;extra benefits</li><li>Commuting&nbsp;expenses</li><li>Potential for&nbsp;expansion of role and opportunity for professional development&nbsp;due to company growth</li><li>The chance to be&nbsp;part of a team&nbsp;that will contribute to our company and&nbsp;brands stand out&nbsp;in the&nbsp;European tools market</li></ul>

Trade Marketing Manager

The role reports to the Retail manager and includes the below responsibilities:<ul><li>Manages operations in the regions/stores for which he/she is in charge and makes proposals for improving the process within the Operations department.</li><li>Organizes work and is responsible for the results of work in his/her team: defines KPIs, delegates tasks to associates, monitors the results of associates, motivates employees, develops knowledge of associates, implements company rules, informs employees about all news at regular monthly meetings and regular visits actions.</li><li>Implements and controls the implementation of the company’s strategy in order to ensure a high level of customer satisfaction in the region for which is he/she in charge.</li><li>In cooperation with retail manager sets and monitors the implementation of action plans in order to improve the work process at the regional level he/she leads.</li><li>Provides constructive feedback to other departments on operational challenges, sales improvement and overall performance improvement (range, stock, promotions, innovations, deliveries) for the region he/she manages.</li><li>He/she is responsible for the implementation of all standard operating procedures in retail stores in order to ensure the execution of all necessary activities and processes&nbsp;</li><li>Implements and controls all standards related to the appearance of the facility in the stores (hygiene, equipment, devices, visual merchandising…).</li><li>He/she is responsible for improving the work of retail stores through improvements in the work process, financial performance indicators and customer relations.</li><li>Plans and controls sales targets and costs for the region in charge in order to achieve the annual business plan.</li><li>Regularly monitors the inventory turnover ratio and makes suggestions to ensure that the values ​​are in line with the defined business plan.</li><li>Ensures and is responsible that the write-off and deficit are in accordance with the values ​​defined by the business plan – the rulebook for the region he leads.</li><li>He/she is responsible for the availability and high level of service that employees in retail stores provide to consumers, in order to attract more consumers and retain existing ones.</li><li>With his/hers work and undertaken activities, he/she improves the experience of buying consumers in stores.</li><li>He/she is responsible for monitoring and managing the schedule of employees in retail stores, their absences, transfers between stores, respecting all legally prescribed elements and informing Retail manager.</li><li>Provides full support, in all segments of work, new and renovated stores. Organizes all activities and all services related to the opening, renovation, and relocation of stores.</li><li>Provides support, trains and is responsible for employee training through referral to appropriate training, monitors improvements in daily work and provides feedback regarding their development&nbsp;</li><li>Monitors and identifies competition activities, accordingly, proposes new activities&nbsp;</li></ul>&nbsp;Key Requirements:<ul><li>A bachelor’s degree in marketing, business, or supply chain management.</li><li>At least 3 years of experience in Regional manager or similar roles</li><li>An excellent grasp retail and cosmetics market.</li><li>Possess great organizational, team leading and interpersonal skills.</li><li>Responsible, analytical, fast reacting and acting, able to work towards a common result for the appointed area.</li><li>Proficient in ERP&nbsp;</li><li>Driving license</li><li>Fluent in English&nbsp;</li></ul>

Regional manager

We are seeking a highly motivated and results-driven&nbsp;Business Development Manager&nbsp;to join our team in Greece. The successful candidate will play a key role in expanding our market presence, building strategic partnerships, and driving revenue growth in key international and domestic markets.Key Responsibilities<ul><li>Market Expansion: Identify, evaluate, and pursue new business opportunities in targeted markets.</li><li>Client Relationship Management: Build and maintain strong relationships with key clients, stakeholders, and industry partners.</li><li>Strategic Partnerships: Collaborate with cross-functional teams to identify and develop strategic alliances that align with company objectives.</li><li>Sales Growth: Develop and execute sales strategies to achieve revenue targets and business goals.</li><li>Market Analysis: Monitor market trends, competitor activities, and emerging technologies to identify opportunities for growth.</li><li>Proposal Development: Prepare and present compelling business proposals, tenders, and presentations to potential clients.</li><li>Trade Shows and Events: Represent Theon Sensors at industry events, trade shows, and conferences to promote our products and capabilities.</li></ul>Qualifications<ul><li>Educational Background: Bachelor’s degree in Engineering, or a related field (Master’s degree preferred).</li><li>Experience: Minimum of 3&nbsp;years of experience in business development, sales, or related roles within the defense, security, or high-tech industry.</li><li>Market Knowledge: Familiarity with the defense and security market in Europe, Middle East, or other relevant regions.</li><li>Skills:</li><li>Strong negotiation, communication, and presentation skills.</li><li>Proven ability to build and maintain long-term client relationships.</li><li>Analytical mindset with the ability to assess market trends and data.</li><li>Proficiency in CRM software and Microsoft Office Suite.</li><li>Language: Fluency in English is essential; knowledge of additional languages is a plus.</li><li>Travel: Willingness to travel domestically and internationally as required.</li></ul>

Business Development Manager

The right candidate will:Be responsible for the&nbsp;smooth planning, execution and optimization of the marketing and communication plan of assigned brands. He/she will liaise with product, sales, web and in-house creative&nbsp;team to build strong brand presence in the local and international market. We are looking for an individual who will bring expertise and new ideas to the table, to grow and evolve the business as part of a high performing team.&nbsp;Key Accountabilities:<ul><li>Co-creates&nbsp;360°&nbsp;Marketing &amp; Communication plan&nbsp;for brands of responsibility</li><li>Coordinates all related activities, working closely with product, sales, exports and creative teams and&nbsp;monitors progress vs plans</li><li>Secures&nbsp;brand image in all touchpoints&nbsp;(product packaging, ATL, BTL, web, digital, e-retailers)</li><li>Responsible for end-to-end execution of&nbsp;Digital&nbsp;and&nbsp;ATL campaigns</li><li>Leads the design and&nbsp;excellent implementation of BTL campaigns&nbsp;within budget in direct cooperation with Product, Trade and Sales Departments, ensuring the appropriate POSM per store allocation, based on both customer segmentation as well as brands’ A&amp;P budget and strategy</li><li>Works closely with product and creative team to build our brands’&nbsp;next generation brand image</li><li>Responsible for&nbsp;end-to-end development and execution&nbsp;of&nbsp;packaging artwork&nbsp;of&nbsp;assigned products and&nbsp;product ranges,&nbsp;securing brand image&nbsp;and&nbsp;product features&nbsp;are&nbsp;well communicated&nbsp;ensuring&nbsp;timely artwork deadlines</li><li>Competition analysis&nbsp;to provide required&nbsp;references, inputs and&nbsp;key information&nbsp;on packaging artwork</li><li>Analyses and identifies the need&nbsp;of product and range communication content, based on brands’ strategy, insights and customer needs, in order to decide what, when and how to&nbsp;communicate for all media and channels</li><li>Approves, follows-up and&nbsp;secures that communication messages are fulfilled&nbsp;in the communication execution and&nbsp;evaluates its effectiveness</li><li>Plans and Manages&nbsp;social media calendar and campaigns&nbsp;for assigned brands</li><li>Sets-up and executes&nbsp;social media&nbsp;(Facebook, YouTube, LinkedIn, Instagram, TikTok ) and&nbsp;Newsletter campaigns, monitors and reports on achieved targets and performance</li><li>Craft stories and&nbsp;compelling copy&nbsp;that fit&nbsp;brand tone of voice&nbsp;and experience proposition for&nbsp;social&nbsp;platforms,&nbsp;website,&nbsp;ads,&nbsp;print,&nbsp;press releases, newsletters, as well as effective headlines, taglines, and calls to action</li><li>Identifies industry trends, providing expert advice on marketing and advertising techniques and pitching fresh and innovative ideas</li><li>Manages&nbsp;and monitors&nbsp;A&amp;P budget</li><li>Closely&nbsp;monitors brands’ performance&nbsp;of all the&nbsp;promotional activities&nbsp;evaluates the outcomes and proposes accordingly.</li><li>Closely&nbsp;monitor competition’s&nbsp;activities (e-commerce, promotions, social media &amp; newsletter content etc)</li><li>Work closely with&nbsp;external vendors like Digital Agency, Media, etc</li></ul>&nbsp;Requirements:<ul><li>Bachelor’s degree&nbsp;in Business Administration, Marketing or related field from&nbsp;a well reputable University&nbsp;with&nbsp;excellent academic record</li><li>Master's Degree will be considered as a plus</li><li>4-6 years&nbsp;of experience in a similar position</li><li>Outstanding&nbsp;written and verbal communication skills in&nbsp;Greek &amp; English</li><li>Very strong Digital Marketing skills&nbsp;including:&nbsp;Hands-on experience&nbsp;in using&nbsp;email marketing platforms (&nbsp;copy creation and design, segmentation, automation, reporting)&nbsp;social media platforms and ads&nbsp;(concept, copy, creation, targeting, optimization, reporting), knowledge of web and social media&nbsp;analytics platforms&nbsp;(Google Analytics, Meta etc)</li><li>Copywriting skills&nbsp;– strong on Social Media, Web and ads</li><li>Strong&nbsp;Understanding of&nbsp;design,&nbsp;branding&nbsp;and&nbsp;marketing principles&nbsp;and techniques</li><li>Commercial understanding:&nbsp;Ability to put company’s strategy into practice, transfer commercial and marketing needs into concrete projects and clearly convey the right message</li><li>Internet and technology savvy&nbsp;and always up to date with the latest trends and technologies</li><li>Previous work experience in a&nbsp;retail, wholesale or e-commerce business</li><li>Other&nbsp;EU language&nbsp;knowledge would be an advantage</li><li>Computer literate&nbsp;and Google search savvy. Must have&nbsp;excellent&nbsp;working knowledge of&nbsp;MS Office Tools</li></ul>&nbsp;Qualifications:<ul><li>Methodical&nbsp;with meticulous&nbsp;attention to detail</li><li>Self-motivated, proactive and independent -&nbsp;takes ownership&nbsp;of initiatives and projects</li><li>Decisiveness&nbsp;and strong&nbsp;problem-solving skills</li><li>Exceptional&nbsp;organizational&nbsp;and&nbsp;presentation&nbsp;skills</li><li>Teamwork&nbsp;&amp;&nbsp;collaboration, ability to work with diverse teams</li><li>Creative mindset, able to generate and develop fresh, engaging ideas</li><li>Passion for&nbsp;all things Digital</li><li>DIY enthusiasts will be preferred</li></ul>&nbsp;What we offer:<ul><li>Excellent&nbsp;working&nbsp;environment</li><li>Competitive&nbsp;remuneration&nbsp;package&nbsp;&amp;&nbsp;extra benefits</li><li>Commuting&nbsp;expenses</li><li>Potential for&nbsp;expansion of role and opportunity for professional development&nbsp;due to company growth</li><li>The chance to be&nbsp;part of a team&nbsp;that will contribute to our company and&nbsp;brands stand out&nbsp;in the&nbsp;European tools market</li></ul>

Senior Brand Manager

We are currently looking to expand our product management team with an eager, cooperative, goal-focused&nbsp;Product Manager&nbsp;You will be an&nbsp;ambassador for the products. You help shape the voice of the product and help it grow a consumer base. You will be involved in the development of the product range. You take part in a complete marketing experience, as&nbsp;you are&nbsp;involved in every facet of the product's journey. This means&nbsp;you work with a cross-functional team&nbsp;across sales, corporate communications, webmasters, and more. In this role,&nbsp;you'll be involved with product marketing strategy from beginning to end.&nbsp;What you will focus on:&nbsp;<ul><li>Work closely with the Product Managers to support the implementation of product vision and strategy</li><li>Support the product lifecycle management, from development to launch to growth to saturation and eventually end of life</li><li>Responsible for the Product Master Data, ie populate, maintain and develop the product database (Tech specs, USPs, etc)</li><li>Implement road maps and hold end to end responsibility of plans’ efficient delivery against KPIs</li><li>Build extensive knowledge of market trends, customer needs, as well as key competitors</li><li>Closely&nbsp;monitor products’ performance (KPIs) –including during all promotional activities, evaluate the outcomes and make proposals or/and mitigating actions accordingly</li><li>Assist in managing our product catalogue</li><li>Contribute to the development and implementation of promotions and BTL campaigns, in direct cooperation with the Marketing team</li><li>Report directly to the Head of Product Management</li></ul>&nbsp;You are the one we are looking for, if you have:<ul><li>3-5 years of experience&nbsp;in a similar position, preferably in the retail sector</li><li>Bachelor’s degree&nbsp;in Business Administration or Marketing;&nbsp;MBA&nbsp;will be considered a plus</li><li>Excellent command of the&nbsp;English&nbsp;language; additional foreign language will be considered a plus</li><li>Knowledge of&nbsp;MS Office, especially MS Excel</li></ul>&nbsp;We will have the perfect match, if you are:<ul><li>Results driven&nbsp;- Strong willingness to get the job done</li><li>Customer focused&nbsp;- Proactive with a continuous improvement / problem solving mindset</li><li>Effective&nbsp;- Attentive to detail with excellent organizational skills</li><li>Team player&nbsp;- Experienced working well in cross-functional projects</li></ul>&nbsp;What's in it for you:<ul><li>Be part&nbsp;of a fast-growing company, where passion, drive and team spirit matter more than corporate hierarchies</li><li>Opportunity to address not only the Greek Market, but also the European Market</li><li>Competitive remuneration package</li><li>Company discounts</li><li>Commuting expenses</li></ul>

Job Ads Retail Sales Representative Central Greece, Business Administration

trade marketing manager

ΦΟΥΡΝΑΡΑΚΗΣ Α.Ε

regional manager

Lili Drogerie GREECE

business development manager

THEON International

senior brand manager

ΦΟΥΡΝΑΡΑΚΗΣ Α.Ε

product manager

ΦΟΥΡΝΑΡΑΚΗΣ Α.Ε

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