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The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Job requirementsSkills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Campaign Manager

Working Location: Athens (hybrid)At EY, we’re all in to shape your future with confidence.We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.​Being part of EY in Greece means being part of a continuously growing team, which has been announced as&nbsp;Top Employer&nbsp;for the fourth consecutive year, certified as a&nbsp;Great Place to Work&nbsp;for the third year in a row, and awarded as&nbsp;Best Workplace in Professional Services &amp; Consulting&nbsp;for the second consecutive time, for our&nbsp;almost 3,000 professionals!&nbsp;At EY, we’ll develop you with&nbsp;future-focused skills&nbsp;and equip you with&nbsp;world-class experiences&nbsp;through&nbsp;coaching and training programs as well as the use of&nbsp;advanced technology and AI. We’ll fuel you and your extraordinary talents in a&nbsp;diverse and inclusive culture&nbsp;of globally connected teamsJoin us as we commemorate 100 years of EY in Greece this year. Experience great&nbsp;flexibility&nbsp;under&nbsp;our&nbsp;hybrid&nbsp;operating model&nbsp;across our offices in&nbsp;Athens,&nbsp;Patras, Thessaloniki and Crete&nbsp;and contribute to&nbsp;building a better working world.&nbsp;&nbsp;The opportunityAs an Internal Communications Associate within the Brand, Marketing and Communications (BMC) team, you will support the planning and delivery of EY internal communications activities in Greece. Working closely with the rest of the BMC team and key internal stakeholders, you will contribute to the creation of clear, engaging, and impactful communications that strengthen employee engagement and align with business priorities.This role focuses primarily on content development, coordination, and execution, while offering exposure to strategic initiatives across the organization.&nbsp;Your key responsibilities<ul><li>Support internal communications activities, aligned with EY business objectives and BMC strategy.</li><li>Develop and maintain strong relationships with internal stakeholders, ensuring consistent and effective communication across teams, departments, and service lines.</li><li>Plan, draft, and edit internal communication materials in both Greek and English, including announcements, newsletters, intranet content, email communications, presentations, employee campaigns, scripts and video comms.</li><li>Conduct research and gather information to support internal narratives, identify communication needs, and prepare high‑quality content that translates complex topics into clear, accessible messages.</li><li>Actively contribute to strategic internal initiatives, including culture, change management, employer branding, and go‑to‑market programs, through research, copywriting, content development, and coordination with cross‑functional teams.</li><li>Update and maintain content on internal communication channels and platforms (intranet, newsletters, presentations, collaboration tools, email communication platforms), ensuring timely, accurate, and engaging information is available to employees.</li><li>Track and report on communication effectiveness (e.g., engagement metrics, participation rates, feedback insights)</li><li>Propose and implement new ideas, concepts, and channels to enhance internal communications effectiveness, improve employee experience, and support organizational transformation efforts.</li></ul>&nbsp;Skills and attributes for success<ul><li>Excellent copywriting, copyediting, and proofreading skills in Greek and English.</li><li>Solid project and time management skills, with the ability to manage multiple tasks and deadlines.</li><li>Analytical mindset with strong research abilities.</li><li>Results‑oriented, with attention to detail, particularly when preparing communications distributed to a large internal/external audience and a drive to exceed expectations and deliver high-quality work.</li><li>Comfort working with email marketing and campaign management platforms.</li><li>Strong team player, comfortable working collaboratively, virtually, and independently.</li><li>Ability to convert complex information into simple, high‑impact messages and polished deliverables.</li><li>Excellent communication skills and confidence to interact with diverse internal stakeholders.</li><li>Ability to thrive in a fast‑paced, agile environment.</li><li>Creative thinker able to produce content from scratch and propose innovative solutions.</li><li>Proficient use of digital tools, internal communication platforms, and collaboration technologies.</li></ul>&nbsp;&nbsp;To qualify for the role, you must have:<ul><li>1–3 years of proven experience in internal communications, corporate communications, marketing communications, or a related field.</li><li>Bachelor’s or Master’s degree (preferably in Communication, Journalism, Linguistics, Political Science, Business, or related disciplines).</li><li>Strong understanding of communication principles, employee engagement practices.</li><li>Excellent writing, editing, and content‑packaging skills.</li><li>Strong organizational skills with impeccable attention to detail.</li><li>Critical thinking and advanced research capabilities.</li><li>Experience in project management.</li><li>Proficiency in Microsoft 365 tools (Word, Excel, PowerPoint, SharePoint, Teams) and other collaboration/knowledge‑management tools.</li><li>Excellent command of both Greek and English (written and spoken).</li></ul>Ideally, you’ll also have:<ul><li>Familiarity with email marketing or marketing automation platforms (e.g. Marketo, HubSpot, Salesforce Marketing Cloud, Mailchimp etc.) will be considered an asset.</li><li>Understanding of AI in business, and experience using GenAI/AI tools to support content creation, will be considered an asset.</li><li>Experience working in a well‑structured internal communications or marketing/communications department within a multinational environment.</li><li>Exposure to corporate culture initiatives, employer branding projects, or internal engagement campaigns.</li></ul>&nbsp;&nbsp;What we offerWe offer you the ability to Shape your Future with Confidence by:<ul><li>Developing your professional growth:<ul><li>You'll have unlimited access to educational platforms, EY Badges and EY Degrees, alongside support for certifications. You will experience personalized coaching and feedback, and gain exposure to international projects, through our expansive global network, empowering you to define and achieve your own success.</li><li>Dive into our innovative GenAI ecosystem, designed to enhance your EY journey and support your career growth. These advanced AI tools will empower you to focus on higher-value work and meaningful interactions, enriching your professional experience like never before.</li></ul></li><li>Empowering your personal fulfilment: We focus on your financial, social, mental and physical wellbeing.<ul><li>Our competitive rewards package, depending on your experience, includes cutting-edge technological equipment, ticket restaurant vouchers, a private health and life insurance scheme, income protection and an exclusive EY benefits club card that provides a wide range of discounts, offers and promotions.</li><li>Our flexible working arrangement (hybrid model) is defined based on your own preferences and team’s needs, and we enjoy other initiatives such as summer short Fridays and an EY Day Off.</li><li>Our commitment to a sustainable way of operating, encourages volunteerism, promotes sustainable practices and offers opportunities for you to create a positive societal impact.</li><li>Our pride lies in working at EY as one of the most recognized employers in Greece through our multiple awards received over the last 3 years (Top Employer, Great Place to Work and Best Workplace in Professional Services &amp; Consulting).</li></ul></li><li>Fueling an inclusive culture:&nbsp;We prioritize a diverse, equitable and inclusive environment, where you’ll be embraced for who you are and empowered to use your voice to help others find theirs.</li></ul>&nbsp;Are you ready to shape your future with confidence? Apply today.&nbsp;To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.&nbsp;&nbsp;EY&nbsp; |&nbsp; Building a better working worldEY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.&nbsp;Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.&nbsp;EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;#LI-Hybrid&nbsp;

Brand, Marketing and Communications -Internal Communications Associate

Job Ads Relationship Manager Central Greece, Marketing

acquisition campaign manager

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brand, marketing and communications -internal communications associate

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