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We are looking for a creative and energetic Product Marketing Executive to join our Product Marketing team. In this role you will drive the growth of our products through ideation, strategy formulation, and collaborative execution of acquisition and retention campaigns.<h2>Main responsibilities :</h2><ul><li></li></ul><ul><li>Develop and innovate strategies on how to&nbsp;market&nbsp;and increase adoption of both new and existing trading&nbsp;products</li><li>Ensure strategies align with the overall&nbsp;product&nbsp;objectives and the company vision</li><li>Partner with various marketing sub-teams to design and roll out impactful acquisition, lifecycle, and retention campaigns</li><li>Ensures strategies align with the overall product objectives and the Company’s vision</li><li>Dive deep into campaign results and draw out key trends, successes, and areas for improvement</li><li>Work closely with product owners to implement relevant marketing strategies</li><li>Support sales and client-facing teams with product positioning and promotional materials</li><li>Stay abreast of&nbsp;market&nbsp;trends, competitor strategies, and customer needs to ensure&nbsp;product&nbsp;competitiveness and growth</li><li>Relay findings to relevant&nbsp;marketing&nbsp;departments and suggest strategic shifts when necessary</li></ul><h2>Main requirements:</h2><ul><li></li></ul><ul><li>A degree in Marketing, Communications, Business or a related field</li><li>At least 3 years of solid experience in Digital Product Marketing. Experience in financial services or online trading will be considered an advantage</li><li>Working experience with user behaviour tools, like GA4, FullStory and AppsFlyer</li><li>Proven ability to derive insights from data and translate them into actionable strategies</li><li>In-depth grasp of customer behaviour,&nbsp;market&nbsp;nuances, and industry shifts</li><li>Analytical mind and strong quantitative skills</li><li>Ability to translate complex product features into clear, compelling benefits</li><li>Outstanding communication and presentation skills</li><li>Excellent written and verbal communication skills in English</li></ul><h2>Benefit from:</h2><ul><li></li></ul><ul><li>An attractive remuneration package</li><li>Intellectually stimulating work environment</li><li>Continuous personal development and international training opportunities</li></ul><h2></h2>

Product Marketing Executive

In this position, you will play a significant role in supporting Senior Brand Managers on various campaigns, product launches, and digital tactics. You will be responsible for assisting Marketing team and contribute to the development of communication strategy &amp; plans, in line with the overall brand positioning.You will join a dynamic and fast-paced environment and generate strategies that grow market share and brand’s reputation in both national and international markets, improve consumer experience and drive growth.How you will contribute:&nbsp;<ul><li>Support brand development and marketing strategies</li><li>Be responsible for the Labelling process for all product launches, in collaboration with internal and external partners</li><li>Execute effectively communication and media actions</li><li>Handle monthly social media calendars</li><li>Analyze and synthesize data from various resources</li><li>Meet deadlines in multi-site and cross functional context</li><li>Assist Marketing team in preparing quarterly business reviews</li><li>Help on monthly budget control</li><li>Keep Up-to-date with latest trends and marketing best practices and proactively sharing insights with the marketing team</li></ul>What you will bring:<ul><li>1 - 2 years’ experience in relevant role preferably in food industry</li><li>Bachelor’s degree and/or MSc in Marketing Management or Business Administration</li><li>Bilingual (Greek and English) is a must</li><li>Computer literacy, including use of standard MS Office applications</li><li>Ability to prioritize and coordinate with a great degree of flexibility in order to meet deadlines</li><li>Team player with strong collaboration skills</li><li>Effective communication; navigating through different audiences</li><li>Ability to work on cross functional teams and cross cultural environment</li><li>Ability to travel abroad based on business needs</li><li>High degree of personal and professional ethics and integrity</li></ul>

Job Ads Central Greece, Marketing

product marketing executive

XM

assistant brand manager

Ε.Ι. ΠΑΠΑΔΟΠΟΥΛΟΣ Α.Ε.

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