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The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Job requirementsSkills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Campaign Manager

The Retail Product &amp; Services Manager is a senior leadership role responsible for defining and delivering Vodafone’s retail proposition across devices, accessories, and technology-related services. The role leads a large, multidisciplinary team (20+ FTEs) and owns the end-to-end commercial performance of retail products and services. It plays a critical role in positioning Vodafone as a destination for technology, ensuring strong execution across retail channels and a compelling, differentiated customer experience. This is a high-impact role combining team leadership, commercial ownership, retail marketing, and operational control, with direct influence on revenue, margin, and in-store performance.Key Accountabilities:• &nbsp; &nbsp;Lead and develop a high performing team of 20+ professionals, setting clear objectives, ways of working, and accountability while driving a performance &nbsp;and results oriented culture.&nbsp; • &nbsp; &nbsp;Define and execute the retail products and services strategy, positioning Vodafone as a technology destination through a differentiated portfolio across devices, accessories, and value added services, informed by customer insights and market trends.&nbsp; • &nbsp; &nbsp;Own full commercial performance and P&amp;L, including pricing, promotions, commercial policies, revenue growth, margin optimization, cost efficiency, and performance reviews with corrective actions.&nbsp; • &nbsp; &nbsp;Drive retail marketing and customer experience excellence, owning end to end execution across physical and digital touchpoints, in store experience, merchandising, and targeted campaigns to maximize traffic, conversion, and upsell.&nbsp; • &nbsp; &nbsp;Lead services development, purchasing, and cross functional alignment, scaling technology related services (financing, insurance, trade in), ensuring seamless supply, optimal stock and logistics, and strong collaboration with senior stakeholders across Retail, Digital, Finance, Supply Chain, CRM, and Marketing.Who you are• &nbsp; &nbsp;8-12+ years of experience in retail, commercial, product, or marketing roles with proven experience leading large teams (15–20+ people), including managers. • &nbsp; &nbsp;Strong track record of P&amp;L ownership and delivering commercial results. • &nbsp; &nbsp;Deep understanding of retail business dynamics (products, merchandising, sell-out drivers) combined with solid understanding of purchasing, supply chain, and stock management principles. • &nbsp; &nbsp;Experience in consumer electronics, telco, or technology-driven environments is highly desirable • &nbsp; &nbsp;Strong leadership, communication, and stakeholder management skills. • &nbsp; &nbsp;Strategic thinking combined with hands-on execution capability, high level of ownership, accountability, and results orientation.Not a perfect fit?Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.What's in it for you<ul><li>Award-winning work environment -certified #1 Top Employer in Greece&nbsp;</li><li>Competitive pay, bonus &amp; remuneration package&nbsp;</li><li>Private Health &amp; Medical Insurance &nbsp;</li><li>Hybrid way of working: a blend of remote and office-based working, including the option to work from abroad&nbsp;</li><li>Unlimited connectivity with our mobile, landline and Vodafone TV services – Experience first what our customers love&nbsp;</li><li>Unlimited access to learning resources and trainings&nbsp;</li><li>Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service &nbsp;</li><li>Remote work equipment to help you create a comfortable, ergonomic workspace at home &nbsp;</li><li>Spirit of Vodafone days: dedicated time to pause, develop new skills and connect with our teams, values and services&nbsp;</li><li>Extra days off: Vodafone Day, Family Day, Volunteering Day &nbsp;</li><li>Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking&nbsp;</li><li>Special employee offers and discounts&nbsp;</li></ul>

Retail Product & Services Manager

As a Digital Communications Specialist you will be responsible for supporting and engaging both internal and external Customers by providing information and training on e-Banking, encouraging the adoption of digital channels, and contributing to the acquisition of new users and the retention of existing retail and business e-Banking customers.What you will be doing&nbsp;&nbsp;• &nbsp; &nbsp; Coordinate the execution of targeted multi-channel customer campaigns and actively contribute to the development of automated and ad hoc promotional initiatives aimed at strengthening customer acquisition and retention of Retail and Business e-Banking Customers.&nbsp; • &nbsp; &nbsp; Promote Bank’s digital channels, products and services across internal platforms (Intranet), the corporate website and social media in collaboration with relevant Divisions, ensuring consistency of presence and messages. • &nbsp; &nbsp; Coordinate the design and implementation of communication and promotional content across digital channels in collaboration with relevant business units to ensure consistency and alignment with key priorities. • &nbsp; &nbsp; Evaluate the effectiveness of communications based on digital engagement metrics and propose improvement actions where needed. • &nbsp; &nbsp; Manage the design and delivery of a diverse range of learning tools such as e-learning courses, interactive multimedia content, step-by-step user guides, and other educational resources to effectively support both employees and customers in their digital journeys. • &nbsp; &nbsp; Manage and respond to customer queries across various contact points regarding the functionality, usage, and troubleshooting of the Bank’s digital services, ensuring a seamless and informed customer experience.&nbsp;What you need to have&nbsp;• &nbsp; &nbsp;A Bachelor’ s degree in Communications, Marketing, Digital or relevant field. • &nbsp; &nbsp;A Master’ s degree in related field is preferred. • &nbsp; &nbsp;At least three (3) years of working experience in a relevant position in a services business or in the financial sector&nbsp; • &nbsp; &nbsp;Strong communication and collaboration skills. • &nbsp; &nbsp;Solid analytical thinking and creative problem-solving skills. • &nbsp; &nbsp;Attention to detail.&nbsp; • &nbsp; &nbsp;A Customer-centric mindset and a passion for improving Customer experiences.&nbsp; • &nbsp; &nbsp;Proficient use of the MS Office suite (especially Excel and PowerPoint). • &nbsp; &nbsp;Excellent command of the English and Greek languages (written and spoken).&nbsp;Applications will be acknowledged and treated in utmost confidence.&nbsp;&nbsp;What we offer&nbsp;It’s all about our people. At Alpha Bank, you will enjoy:&nbsp;<ul><li>A friendly and collaborative working environment that supports taking initiative and action</li><li>A culture that centers around learning and continuous development and encourages everyone to bring their best self to work</li><li>The opportunity to challenge your thinking through your participation in complex tasks and transformation projects</li><li>Being part of a large organization with a leading role in the Greek economy and a strong presence in the community</li><li>Flexible working options</li><li>A competitive salary and benefits</li></ul>&nbsp;

Job Ads Human Resources Manager Central Greece, Marketing

acquisition campaign manager

Intralot

retail product & services manager

Vodafone

digital communications specialist

Alpha Bank

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