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The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Job requirementsSkills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Campaign Manager

Reporting to Marketing &amp; Communication Manager, the role oversees a team of two responsible in the areas of internal &amp; external communications and customer communications, as well as leads the relationship with the PR agency.Your day-to-day:Internal Communications:<ul><li>Own the internal communications strategy and editorial calendar (emails, newsletters, viva engage platform, intranet, Town Halls content), and work together with HR, IT, and business leaders to identify themes aiming to keep employees informed and engaged.</li><li>Lead content development, editing, and final approvals for internal communications.</li></ul>External Communications<ul><li>Media Relations: Build and manage relationships with journalists and media outlets.</li><li>Lead the publicity strategy and the content development (press releases, articles, interviews, etc.). Collaborate with different functions to create content that enhances the company’s presence and aligns with NN’s strategy.</li><li>Supervise the media coverage monitoring &amp; reporting and proactively address any issues or opportunities.</li><li>Prepare and support senior managers for appearances in the media, interviews, podcasts and other speaking opportunities.</li><li>Cooperate with Digital Marketing to identify themes for NN’s social media calendars and lead the LinkedIn calendar.</li></ul>Crisis Communications &amp; Issues Management<ul><li>Develop and maintain crisis communication plans, protocols, and escalation paths.</li><li>Lead internal and external communications during crisis situations.</li><li>Coordinate messaging with Legal, HR, Operations, and senior leadership.</li><li>Conduct post-crisis reviews and continuous improvement actions.</li></ul>Customer Communications<ul><li>Oversee all customer-facing communications across channels (website, email, service updates), ensuring that messaging is clear, consistent, and aligned with brand values.</li><li>Lead the development of NN’s loyalty program.</li></ul>Team Leadership &amp; Budget Management<ul><li>Lead, coach, and develop a team of two communications professionals.</li><li>Manage agency relationships, vendors, budgets, and timelines to ensure ROI.</li></ul>Qualifications:<ul><li>Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field.</li><li>7–10+ years of experience in internal and external communications or PR roles.</li><li>Proven people management experience and cross-functional leadership.</li><li>Strong experience in media relations, crisis communications, and executive communications.</li><li>Hands-on experience with Digital PR tools.</li><li>Excellent written and verbal communication skills in English.</li><li>Advanced communication and presentation skills.</li><li>Strategic and creative thinking with a pragmatic mindset.</li><li>Strong people management and team leadership skills.</li><li>Client- and customer-oriented approach.</li><li>Ability to work under pressure and meet deadlines.</li><li>Strong organization, planning, and risk management skills.</li><li>Confidence, decisiveness, and negotiation skills.</li></ul>What we offer:<ul><li>Extensive training opportunities – on-demand and on-site options</li><li>Partnerships with educational institutions across Greece for advanced education, with tuition support</li><li>Comprehensive Health Insurance for peace of mind and financial protection</li><li>Pension Scheme to secure your financial future</li><li>Well-being and work-life balance programs</li><li>One-time budget for home-office equipment</li><li>Recognition and rewards for excellence</li><li>Monthly meal allowance</li><li>Recently renovated offices in a central location with easy access</li></ul>

Internal & External Communications Team Head - Fixed term REQ2706370

Job Ads Area Manager Central Greece, Marketing

acquisition campaign manager

Intralot

internal & external communications team head - fixed term req2706370

NN Hellas

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