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Barilla Hellas is looking for a Marketing Specialist to join the Pasta Meal &amp; Bakery Marketing team in Greece. The individual will be based in Athens and will report to the Marketing Director Greece.The Marketing Specialist will support the performance of the brand portfolio by contributing to business strategies and marketing plans. The role will be responsible for assisting in the implementation of marketing activities, monitoring brand results, and supporting the achievement of short- and long-term sales, market share, and profitability objectives. Additionally, the individual will collaborate cross‑functionally with teams such as Trade Marketing and Finance to help prioritize initiatives, support P&amp;L management, and ensure alignment with overall business goals.&nbsp;&nbsp;Key Accountabilities&nbsp;<ul><li>Support the Marketing Team in developing and implementing&nbsp;marketing plans to deliver brand goals</li><li>Build and implement communication plans and brand activations (involvement communication, briefing E2E)</li><li>Take active role in product, category development and portfolio design activities</li><li>Evolve and execute Digital Marketing strategies</li><li>Track of brand performance and communication activities</li><li>Manage external business partner relations (i.e. media, creative, PR agencies), as needed in development and execution of marketing plans</li><li>Manage internal and global stakeholders</li><li>Define consumer research needs, analysis of results, transform the outcomes into strategies &amp; actions</li><li>Adapt global materials to local requirements with consideration to legal aspects</li><li>Support delivery of innovation projects</li></ul>&nbsp;Qualifications &nbsp;<ul><li>Bachelor and/or Master Degree in Marketing, Communications or relevant field (considered a plus)</li><li>1-2 yeas of relevant experience</li><li>Creative, innovative, result oriented, dynamic and self-motivated personality (with ownership, team player &amp; ability to work by own)</li><li>Strong communication, interpersonal, planning and organizing skills</li><li>Strong ability to work as part of a team, to prioritize and multi-task</li><li>IT literate (MS Office), NielsenIQ Discover considered a plus</li><li>Fluency in Greek and English</li></ul>&nbsp;

Marketing Specialist

A Marketing Specialist is responsible for developing, implementing, and executing marketing campaigns, to increase brand awareness, drive product sales, and strengthen market share across various channels.This role requires a blend of creative content creation, detailed market analysis, and cross-functional collaboration, often focusing on both consumer and professional target groups.&nbsp; This role will contribute to building stronger, more purposeful brands, driving sustainable, competitive, and profitable growth, and inspiring the next generation of marketeers to embrace the Future of Marketing.Key Responsibilities &amp; Accountabilities<ul><li>Campaign Development &amp; Execution: Develop and implement marketing plans (digital and traditional) aimed at launching new paint products, increasing brand recognition, and driving customer engagement.</li><li>Market Research &amp; Analysis: Perform in-depth research on consumer trends, competitor activities, and industry developments (e.g., color trends, eco-friendly demand) to inform strategic decisions.</li><li>Brand Management &amp; Content: Ensure consistent brand messaging across all platforms, including social media, websites, email, and printed promotional materials (e.g., color palettes, technical data sheets).</li><li>Customer Marketing: Translating&nbsp;the&nbsp;EMEA&nbsp;category&amp;&nbsp;channel&nbsp;vision&nbsp;into&nbsp;local&nbsp;customer&nbsp;marketing&nbsp;plans. Deliver&nbsp;local customer&nbsp;marketing&nbsp;strategy. Responsible&nbsp;for&nbsp;delivering&nbsp;the&nbsp;shopper&nbsp;strategy, shelf optimization, account specific promotions/activations, displays, trade events and evaluation of these initiatives. Building partnerships with existing customers and channels. Be the linking pin between marketing &amp; sales and ensure all plans are aligned; maximizing physical availability and activating campaigns instore. Co-create POS/Print/Color collateral catalogues</li><li>Performance Tracking: Utilize data analytics tools to monitor key performance indicators (KPIs) like ROI, lead generation, and web traffic, providing reports on campaign effectiveness.</li><li>Vendor Management: Liaise with external agencies for creative production and media planning.&nbsp;</li></ul>&nbsp;&nbsp;What our Company offers:Competitive SalaryAnnual Bonus&nbsp;Additional BenefitsPossibility for Hybrid WorkingDevelopment in a dynamic multinational environment

Customer Marketing Specialist

At COCO-MAT, we create products that bring people closer to nature and well-being. We are looking for a Digital Marketing &amp; E-commerce Specialist to actively support and contribute to the daily operation of our digital presence across international markets. This role is ideal for someone with initial experience in digital marketing who is eager to grow, take ownership, and develop hands-on experience across multiple digital channels within a strong and globally expanding brand.<ul><li>Support and gradually take ownership of the management and update of our websites across different markets</li><li>Contribute to the daily operation and optimization of our e-shop</li><li>Assist in the execution and monitoring of digital campaigns (Meta &amp; Google Ads)</li><li>Support the creation and performance tracking of newsletters and CRM actions</li><li>Monitor key performance metrics and contribute to ongoing improvements</li><li>Collaborate with internal teams and external partners to ensure smooth project execution</li><li>1–2 years of experience in Digital Marketing or E-commerce</li><li>Hands-on experience with Meta Ads (even at a basic level)</li><li>Familiarity with Google Analytics and/or Google Ads</li><li>Experience working with CMS platforms and digital tools</li><li>Strong attention to detail and a proactive mindset</li><li>Willingness to take initiative and grow within the role</li><li>Fluency in English</li><li>Be part of a brand with a strong philosophy and international presence</li><li>Gain hands-on experience across multiple digital channels and markets</li><li>Work in a collaborative and creative environment</li><li>Opportunity to grow and evolve within the marketing team</li></ul>

Digital Marketing & E-commerce Specialist

As a Digital Marketing Specialist for SEO &amp; AI, you will help shape and execute NN Hellas’ AI‑driven content and optimization strategy. Your role focuses on ensuring that our digital assets are fully aligned with the evolving world of AI‑powered search, enabling our brand to appear effectively in AI‑generated answers. You will be the go-to expert for implementing AI-first SEO initiatives, enhancing contextual relevance across our platforms, and producing high-quality, E‑E‑A‑T‑optimized content for our digital assets. Your focus will be continuous improvement, innovation, and ensuring that NN Hellas remains ahead of emerging AI and search trends.Your day-to-day:•&nbsp;&nbsp; &nbsp;Digital &amp; Content Strategy : Develop and implement an AI first content strategy adapting the existing content (blog, product pages, guides) and creating new for AI search requirements •&nbsp;&nbsp; &nbsp;Website Optimization: Create contextual content components (definitions, FAQs, structured descriptions) ensuring accuracy and continuous updating of website content •&nbsp;&nbsp; &nbsp;AI Oriented Content Creation Produce &amp; coordinate blog articles, FAQs, and short explainer videos. Evaluate and optimize AI generated content vs. traditional content •&nbsp;&nbsp; &nbsp;Authority Building: Plan and execute safe, white hat link building initiatives •&nbsp;&nbsp; &nbsp;Reviews &amp; Brand Trust: Manage customer reviews across platforms (Google Reviews, Trustpilot, etc.). Respond to comments and maintain brand trust •&nbsp;&nbsp; &nbsp;KPIs &amp; Analytics Define and track AI visibility KPIs. Analyze performance using GA4, Google Search Console, and Looker Studio delivering actionable insights and recommendations based on AI analytics &nbsp;Who You are:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bachelor’s degree in Business, Marketing, or related field (Master’s is a plus)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Minimum 3 years’ experience in digital marketing, ideally in insurance/financial services·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong SEO knowledge (incl. GEO, AEO)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience with CMS platforms (Bloomreach is a plus)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Proficient with GSC, Ahrefs/Semrush, GA4, Looker Studio, Surfer/Neuron/Jasper·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Advanced use of AI tools (ChatGPT, Claude, Copilot, Gemini, Perplexity)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ability to create and implement structured data (schema)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strategic, data‑driven mindset; strong collaboration with IT, PR, product teams·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Creative, proactive, and innovation‑oriented·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Understanding of GDPR in AI‑driven personalization·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent written and verbal communication skills in EnglishWhat we offer:&nbsp; • Extensive training opportunities – on-demand and on-site • Partnerships with educational institutions across Greece for advanced study, with tuition support • Comprehensive Health Insurance for peace of mind and financial protection • Well-being support and work–life balance • One‑time budget for home-office equipment • Recognition and rewards for excellence • Monthly meal allowance • Newly renovated, centrally located offices with easy access

AI & SEO- Digital Marketing Specialist REQ2705897

This role combines a strong sense of aesthetics with a sharp commercial mindset, translating fashion trends into compelling on-site experiences, campaigns and communications that drive engagement and sales.Key accountabilities:<ul><li>Own the digital merchandising of the Fashion category, ensuring a premium, inspiring and commercially effective presentation across all touchpoints.</li><li>Curate and execute category pages and campaign activations, aligning visual storytelling with business goals.</li><li>Drive product selection and storytelling for newsletters, campaigns and CRM communications, in line with brand positioning.</li><li>Collaborate closely with CRM &amp; Performance teams to shape weekly communications and maximize conversion.</li><li>Monitor and continuously optimize the on-site customer journey, ensuring a seamless, intuitive and elevated user experience.</li><li>Translate trends, seasonality and trade performance into actionable merchandising strategies.</li><li>Partner with Buying &amp; Marketing teams to support launches, highlight key products, and push high-potential or high-stock items.</li><li>Be highly involved in campaign planning and execution, ensuring consistency across site, email and other digital touchpoints.</li></ul>Required Skills &amp; Experience<ul><li>At least&nbsp;3 years of experience in Digital Merchandising / E-commerce, ideally within fashion or luxury retail.</li><li>Bachelor’s Degree in relevant field.</li><li>Strong understanding of fashion trends, brands and visual storytelling.</li><li>Ability of combining aesthetic judgment with commercial thinking.</li><li>Experience working with CMS platforms.</li><li>Advanced MS Office skills (Especially Excel).</li><li>Fluency&nbsp;in English.</li><li>Photo editing skills will be considered a plus.</li><li>Ability to work in a fast-paced environment.</li><li>Strong organizational and prioritization skills.</li><li>Proactive attitude and team spirit.</li></ul>What we offer:<ul><li>​​Competitive compensation package.</li><li>Modern and pleasant working environment.</li><li>Induction to company policies, procedures, and culture.</li><li>Structured onboarding program.</li><li>Continuous training and professional development opportunities.</li><li>Exclusive employee discounts at attica department stores.</li><li>Additional privileged discounts at partner businesses (e.g., cafés, pastry shops, wellness services, etc.)</li><li>Participation in well-being events and initiatives.</li><li>Opportunity to actively contribute to the CSR team and internal community projects.</li></ul>

Senior Digital Merchandising Specialist (Fashion) | E-Commerce

We are currently looking for a Digital Marketing Specialist to join our e-Comm/Marketing team.&nbsp;Your role as a Digital Marketing SpecialistAs a Digital Marketing Specialist, you will play a key role in strengthening Pet City Group’s digital presence and customer engagement across multiple digital touchpoints. Through content creation, CRM communications, campaign coordination, and performance monitoring, you will contribute to building meaningful connections with our community of pet parents and support the successful execution of digital marketing initiatives.Your creativity, strong organisational skills, data-driven mindset, and passion for digital trends and customer experience combined with your love for pets will be key to succeeding in this role! Key Responsibilities Content &amp; Social Media<ul><li>Plan and manage the monthly content calendar across social media channels.</li><li>Create and publish engaging digital content, including posts, stories, and short-form videos.</li><li>Bried and coordinate with creative partners and external collaborators, for content and campaign production.</li><li>Monitor social media performance and optimize content based on insights and engagement metrics. </li></ul>CRM &amp; Customer Communications<ul><li>Plan, set up, and send email newsletters and Viber campaigns</li><li>Create compelling copy for emails, push notifications, and digital communication materials.</li><li>Monitor and optimize CRM automations and lifecycle marketing flows. </li></ul>Digital Campaigns &amp; Brand Consistency<ul><li>Collaborate with digital marketing partners and agencies&nbsp;for campaign planning and execution</li><li>Support the rollout of ongoing campaigns and promotional activations</li><li>Ensure brand consistency&nbsp;across all digital touchpoints </li></ul>SEO &amp; Website Content<ul><li>Monitor SEO performance&nbsp;and optimize&nbsp;meta titles,&nbsp;descriptions and on-site content</li><li>Coordinate with partners to improve organic visibility and search performance</li></ul>&nbsp;Data &amp; Performance Monitoring<ul><li>Track website and campaign performance&nbsp;through GA4</li><li>Analyze&nbsp;key metrics and provide actionable insights for optimization</li></ul>&nbsp;Required Qualifications<ul><li>Bachelor’s degree in Marketing, Business Administration, or a related field will be considered a plus.</li><li>2–3 years of experience in Digital Marketing, preferably in an eCommerce/OMNI environment or digital marketing agency.</li><li>Hands-on experience in social media content creation, digital marketing platforms, and creative briefing.</li><li>Familiarity with CRM tools, email marketing platforms, and marketing automation flows.</li><li>Basic understanding of SEO principles and digital campaign performance.</li><li>Experience using analytics tools such as GA4 to monitor and evaluate marketing performance.</li><li>Strong written and verbal communication skills.</li><li>Excellent organisational skills and attention to detail.</li><li>Ability to manage multiple projects in a fast-paced environment.</li><li>Data-driven mindset with the ability to interpret marketing metrics and translate insights into actions. </li></ul>What we offer💶 Competitive compensation package 🎓 Opportunities to learn and grow within a dynamic and fast-growing company 💼 Friendly and collaborative working environment 💊 Special prices and discounts on healthcare, well-being, and insurance packages through our network of partners 🩺 Private health insurance coverage 🏷️ Employee discounts on our products and services 🚀 Your professional and personal success is our commitment

Job Ads Brand Specialist Greece, Marketing

marketing specialist

Barilla

customer marketing specialist

AkzoNobel

digital marketing & e-commerce specialist

Coco-Mat Greece

ai & seo- digital marketing specialist req2705897

NN Hellas

senior digital merchandising specialist (fashion) | e-commerce

attica, The Department Store

digital marketing specialist

PET CITY GROUP ΑΕΒΕ

Jobily.gr

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