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Binance's Brand PR &amp; KOL team is looking for a regional KOL specialist focused on public opinion management and brand narrative — not user acquisition. You will build and maintain a regional KOL network that can rapidly mobilize when sentiment shifts, clarify misinformation, and consistently shape how Binance is perceived in your market.&nbsp;This role sits on the PR side of KOL operations. Conversion and affiliate KOLs are managed separately; your focus is influence, content quality, and community trust.Responsibilities:<ul><li>Research, identify, and assess KOLs across your region using three core criteria: content quality, community influence, and output frequency</li><li>Build and continuously update a structured regional KOL database with detailed profile evaluations</li><li>Develop regional KOL strategy documents and market analyses; present findings and recommendations to the team</li><li>Monitor social media discourse in your region; identify emerging narratives, risks, and sentiment shifts in real time</li><li>When directed, rapidly coordinate KOL responses during PR events, rumor cycles, or crisis situations</li><li>Adapt global brand narratives and storytelling frameworks to resonate in your local market</li><li>Coordinate with the affiliate/referral team to avoid duplicate outreach and enrich shared KOL data</li></ul>Requirements:<ul><li>3+ years in influencer marketing, KOL management, PR, or community operations — crypto/Web3 or fintech experience strongly preferred</li><li>Advanced English and native in at least one regional language ( Polish/ Bulgarian / Czech, Hungarian)</li><li>Solid understanding of the regional crypto social media landscape: key voices, relevant platforms, and how discourse flows</li><li>Strong editorial judgment — able to evaluate KOLs on content depth and community trust, not just follower count</li><li>Comfortable in a research-and-strategy phase; able to build structured databases and produce clear written assessments</li><li>Self-directed, organized, and able to work across time zones in a fast-moving environment</li></ul>

KOL Business Development Specialist

Responsibilities:<ul><li>Manage and organize Binance’s online and offline communities across France.&nbsp;</li><li>Lead Telegram group moderation, implement Telegram bots, and execute engaging mini-games and community campaigns.</li><li>Organize and execute both offline and online events—including meetups, webinars, workshops, and educational sessions—to boost user engagement and education.</li><li>Establish and maintain partnerships with local crypto communities, student groups, and universities to expand Binance Academy initiatives and regional reach.</li><li>Support with recruitment, training, and managing Binance Angels (Volunteer Program) across the region, while maintaining a high level of communication and performance tracking.</li><li>Create, translate, and proofread community content in French and English to ensure clarity, accuracy, and local relevance.</li><li>Moderate regional social media platforms and chat groups while driving positive and safe engagement.</li><li>Promote Binance’s brand, products, and campaigns while offering high-quality community support.</li><li>Explore and introduce new platforms to reach wider user bases and grow brand awareness.</li><li>Collect and relay user insights, market trends, and community feedback to internal teams to help optimize regional strategies.</li></ul>Requirements:<ul><li>Minimum 3-5 years of experience in community management, events, or related roles.</li><li>Strong hands-on experience with Telegram moderation, bots, mini-games, and campaign execution.</li><li>Demonstrated success in organizing both offline and online events across various city tiers.</li><li>Proven ability to build partnerships with local communities, student clubs, and universities.</li><li>Proficiency in French and English.</li><li>Excellent knowledge of Binance products and core features (Spot, P2P, Futures, NFT, etc.).</li><li>Strong communication, copywriting, and content creation skills for multilingual markets.</li><li>Familiarity with AI tools for community engagement, content generation, user segmentation, or campaign automation (e.g., ChatGPT, Midjourney, Notion AI, Discord/Telegram AI bots).</li><li>Capable of setting KPIs, tracking performance, and mentoring community members or volunteers.</li><li>Results-oriented, self-driven, and comfortable working in a fast-paced, evolving environment.</li><li>Willingness to travel and work flexible hours to align with community and business needs.</li></ul>

France Community Manager (Events)

Responsibilities:<ul><li>Manage and organize Binance’s online and offline communities across the DACH region (Germany, Austria, Switzerland), with a primary focus on local engagement.</li><li>Lead Telegram group moderation, implement Telegram bots, and execute engaging mini-games and community campaigns.</li><li>Organize and execute both offline and online events—including meetups, webinars, workshops, and educational sessions—to boost user engagement and education.</li><li>Establish and maintain partnerships with local crypto communities, student groups, and universities to expand Binance Academy initiatives and regional reach.</li><li>Support with recruitment, training, and managing Binance Angels (Volunteer Program) across the region, while maintaining a high level of communication and performance tracking.</li><li>Create, translate, and proofread community content in German and English to ensure clarity, accuracy, and local relevance.</li><li>Moderate regional social media platforms and chat groups while driving positive and safe engagement.</li><li>Promote Binance’s brand, products, and campaigns while offering high-quality community support.</li><li>Explore and introduce new platforms to reach wider user bases and grow brand awareness.</li><li>Collect and relay user insights, market trends, and community feedback to internal teams to help optimize regional strategies.</li></ul>Requirements:<ul><li>Minimum 3-5 years of experience in community management, events, or related roles.</li><li>Strong hands-on experience with Telegram moderation, bots, mini-games, and campaign execution.</li><li>Demonstrated success in organizing both offline and online events across various city tiers.</li><li>Proven ability to build partnerships with local communities, student clubs, and universities.</li><li>Proficiency in German and English.</li><li>Excellent knowledge of Binance products and core features (Spot, P2P, Futures, NFT, etc.).</li><li>Strong communication, copywriting, and content creation skills for multilingual markets.</li><li>Familiarity with AI tools for community engagement, content generation, user segmentation, or campaign automation (e.g., ChatGPT, Midjourney, Notion AI, Discord/Telegram AI bots).</li><li>Capable of setting KPIs, tracking performance, and mentoring community members or volunteers.</li><li>Results-oriented, self-driven, and comfortable working in a fast-paced, evolving environment. Willingness to travel and work flexible hours to align with community and business needs.</li></ul>

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