Πληροφορική

Χρηματοοικονομικά

Διοίκηση Επιχειρήσεων

Κέντρο Εξυπηρέτησης / Call Center

Εταιρικές Πωλήσεις

Marketing

Ανθρώπινο Δυναμικό / HR

Τηλεπικοινωνίες

Άλλο

Κατασκευαστικός Κλάδος / Τεχνικά Επαγγέλματα

Ναυτιλία

Νομικές Υπηρεσίες

Γραμματειακή Υποστήριξη

ΜΜΕ / Social Media

Εμπόριο Λιανικής

Αισθητική / Κομμωτήριο

Επαγγέλματα Υγείας

LastWeek

LastThreeDays

Today

Aoristou

FullTime

OnSite

Hybrid

This is a career-defining opportunity to lead two of our most iconic plant-based brands — Violife and Viofast — across Greece and Poland. As our Brand Manager, you’ll own the full P&amp;L and be empowered to drive strategy and execution across the full marketing mix. From insight-led innovation to campaign development, packaging, and commercial alignment, you’ll shape the future of plant-based nutrition in two dynamic markets.You’ll report directly to the Regional Marketing Lead and collaborate closely with cross-functional teams across Sales, RGM, Category, R&amp;D and Global Leadership. This is a high-accountability role for someone who thrives on ownership, agility and impact — and is ready to grow with the brands.Key responsibilities include:Brand Strategy &amp; Growth<ul><li>Build and implement brand strategies aligned with local and global direction</li><li>Develop consumer-first growth plans across the 6Ps, rooted in insight and market trends</li><li>Lead new product development and go-to-market plans, ensuring timely and impactful launches</li><li>Oversee portfolio performance and RGM initiatives to drive profitability and reduce complexity</li><li>Build joint business plans and selling stories for key retailers in Greece and Poland</li><li>Define brand positioning and messaging, ensuring consistency across all touchpoints</li><li>Develop seasonal and thematic activations (e.g., holiday recipes, sustainability campaigns)</li><li>Represent brand plans to Global Leadership and senior internal stakeholders</li><li>Lead development of business cases for new products, campaigns and line extensions</li></ul>Performance, Budget &amp; Activation<ul><li>Monitor brand performance using KPIs and market data (e.g., Nielsen, GfK)</li><li>Use data to drive decision-making and establish scorecards across functions</li><li>Manage A&amp;P budgets with a focus on ROI across media, digital and in-store activations</li><li>Track marketing budgets and manage invoices related to brand activities</li><li>Report campaign performance and assess impact against business goals</li><li>Own the full P&amp;L for Violife and Viofast across Greece and Poland</li></ul>Product &amp; Packaging Development<ul><li>Support development of new food products and line extensions</li><li>Assist in packaging design and updates, ensuring compliance with food regulations</li><li>Coordinate sensory evaluations and taste tests with internal teams or agencies</li><li>Work with regulatory teams to ensure packaging and communications meet safety and labelling laws</li><li>Manage updates to nutritional information, ingredient lists and claims</li></ul>Marketing Campaign Execution<ul><li>Plan and execute ATL (TV, radio, print) and BTL (in-store, sampling, events) campaigns</li><li>Collaborate with digital teams on social media and influencer marketing</li><li>Track campaign KPIs including reach, engagement and ROI</li></ul>Cross-functional Collaboration<ul><li>Work closely with Sales, Trade Marketing, Finance, RGM, Category and R&amp;D teams</li><li>Cross-functional Collaboration</li><li>Work closely with Sales, Trade Marketing, Finance, RGM, Category and R&amp;D teams</li></ul>Consumer &amp; Market Insights<ul><li>Conduct consumer research to understand food preferences and emerging trends</li><li>Translate insights into compelling brand propositions and strategic initiatives</li><li>Analyze market data to track brand performance and category dynamics</li><li>Monitor competitor products, pricing and promotional strategies</li></ul>Project Leadership<ul><li>Lead and coordinate projects across departments with agility and ownership</li><li>Ensure smooth execution of campaigns and innovation pipelines</li></ul>What Does It Take to Be Successful?We’re looking for a proactive, commercially minded brand leader with a passion for plant-based food and a drive to deliver results across diverse markets.<ul><li>Strategic &amp; Hands-On: Balance big-picture thinking with day-to-day execution</li><li>Commercial Mindset: Experience working with cross-functional teams and retailer partners</li><li>Data-Driven: Make decisions based on insight, KPIs and market performance</li><li>Collaborative Leader: Build trusted relationships across internal and external teams</li><li>Creative Problem-Solver: Bring fresh ideas and a “can-do” attitude to every challenge</li><li>Growth Mentality: Curious, adaptable and focused on progress — every single day</li><li>Fluent in English; Polish language is a plus</li><li>Willing to travel part-time to the Polish market</li></ul>

Brand Manager

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