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As an In-Store Communications Sr. Specialist, you'll revolutionize in-store experiences with cutting-edge digital tools and interactive solutions to captivate customers and elevate store performance. You’ll Create impactful customer journeys with In Store Touchpoints that drive engagement, elevate store performance, and unlock new monetization opportunities through Retail Media Networks.&nbsp;Your day to day will include:<ul><li>Assisting with in-store marketing initiatives and campaigns to boost market impact and customer appeal.</li><li>Executing immersive experiences to enhance customer engagement.</li><li>Creating content for in Store touchpoints (Digital screens etc) and adapting Brand Campaigns into in store commercial communication messages.</li><li>Adapting key visuals into valuable content for screens, audio, and interactive formats. Treating in-store screens as performance channels, optimizing loops by mission and moment (entrance acquisition, dwell engagement, point-of-sale impulse).</li><li>Establishing content taxonomy and mission-based frameworks for Digital touchpoints (Screens).</li><li>Working closely with Marketing, Product, Brand, and external partners (agencies, vendors, tech providers) to deliver creative and execution excellence.</li><li>Developing multimedia content (video) per the commercial plan.</li><li>Supporting brief development and communication with advertising agencies.</li><li>Creating reports on marketing impact on retail KPIs.</li><li>Define and implement operating standards for in-store communication touchpoints, ensuring alignment with brand guidelines and commercial objectives.</li></ul>What you need to succeed:<ul><li>5+ years of professional experience in Communications/Marketing/Retail Marketing</li><li>BSc in Marketing, Communications, or related field</li><li>Sound knowledge of marketing operations and standards</li><li>Experience in creative &amp; high-quality digital material development</li><li>Strong problem-solving skills</li><li>Experience in highly-matrixed or complex organizations is a plus</li><li>Proficient in Microsoft Office (Word, PowerPoint, Excel)</li><li>Excellent English &amp; Greek (written and oral)</li></ul>&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>&nbsp;OPAP Group is an equal opportunity employer

In-Store Communications Sr. Specialist (3832)

We are looking for a talented and driven CRM Campaign Specialist to join our CRM &amp; Analytics team. In this role, you will be responsible for the end-to-end design, execution, and optimization of CRM campaigns across multiple channels.&nbsp;You have a challenging mission:You will play a key role in driving customer engagement, retention, and revenue growth through effective, data-driven campaign management. This is a hands-on operational role that also requires a strong understanding of the broader business landscape, enabling you to align campaign strategies with company objectives and proactively identify opportunities for growth. You will report directly to the CRM &amp; Analytics Manager and work closely with cross-functional teams including Product, Marketing, and Commercial.&nbsp;What will you do:Campaign Design &amp; Execution<ul><li>Design, build, and execute CRM campaigns end-to-end, from strategic concept and audience targeting through to content creation, channel selection, and deployment.</li><li>Craft compelling SMS, email, push notification, and other communication content that drives engagement and conversion.</li><li>Operate and manage CRM campaign platforms to set up campaign logic, triggers, &amp; audience segmentation, and scheduling.</li><li>Monitor to ensure smooth execution, promptly troubleshooting any issues that arise.</li><li>Implement A/B and testing strategies to continuously optimize messaging, timing, channel mix, and audience segments.</li></ul>Performance Reporting &amp; Analysis<ul><li>Build and deliver regular campaign performance reports, including key metrics such as conversion rates, and customer lifetime value impact.</li><li>Analyze campaign data to extract actionable insights and translate findings &nbsp;into clear recommendations for stakeholders.</li><li>Track campaign KPIs against targets and proactively flag deviations with proposed corrective actions.</li></ul>Strategy &amp; Innovation<ul><li>Proactively propose new campaign ideas, strategies, and communication approaches that generate added value for the business.</li><li>Identify opportunities to improve existing campaigns through data-driven insights, industry best practices, and emerging trends.</li><li>Contribute to the overall CRM roadmap and campaign calendar planning.</li></ul>Cross-Functional Collaboration<ul><li>Partner closely with the Product Team to support communication activities for product launches, feature rollouts, and product updates.</li><li>Collaborate with Marketing, Commercial, and other teams to ensure campaign&nbsp;&nbsp;&nbsp; messaging is aligned with brand guidelines and business priorities.</li><li>Coordinate with external vendors and platform providers as needed.</li></ul>Campaign Optimization &amp; Best Practices<ul><li>Secure the best possible execution approach for every campaign by evaluating channel effectiveness, message formulation, timing, and targeting.</li><li>Develop and maintain campaign templates, playbooks, and standard operating procedures to ensure consistency and efficiency.</li><li>Champion a culture of continuous testing and learning within the team.</li></ul>&nbsp;It would be great if you have:<ul><li>Knowledgeable in CRM and marketing automation platforms, including campaign setup, audience segmentation, workflow automation, and journey building.</li></ul><ul><li>Data analysis skills with the ability to interpret campaign metrics, build reports, and derive actionable insights.</li><li>Working knowledge of data analysis, data querying and reporting tools (e.g., SPSS Modeler/ Excel/SQL).</li><li>Understanding of customer segmentation methodologies, personalization techniques, and lifecycle marketing principles.</li><li>Familiarity with A/B testing and experimentation frameworks.</li></ul><ul><li>Excellent written communication skills with an ability to craft engaging, concise, and effective marketing copy across channels.</li><li>Strong analytical thinking and problem-solving abilities.</li><li>Detail-oriented with a commitment to accuracy in campaign execution.</li><li>Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.</li></ul><ul><li>Proactive mindset with a passion for innovation and continuous improvement.</li><li>Strong interpersonal and collaboration skills; comfortable working with cross-functional teams.</li></ul><ul><li>Business acumen and ability to understand broader commercial objectives beyond day-to-day campaign operations.</li><li>Experience with customer journey mapping and lifecycle marketing.</li></ul>&nbsp;What you will get:<ul><li>Wellness programs to keep yourself fit.</li><li>Mobile voice and data to talk.</li><li>Discounts on&nbsp;Nova Fixed / Mobile / TV&nbsp;for you, friends, family.</li><li>Private Insurance program to check up on your health.&nbsp;</li><li>Toddlers allowance to daycare your kids.</li></ul>&nbsp;

CRM Campaign Specialist

Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.&nbsp;What your day to day will include:<ul><li>Reviewing market research reports and data insights to propose marketing initiatives.</li><li>Participating in the design and implementation of the Gaming Marketing Unit strategy and plan.</li><li>Designing and supporting the execution of go-to-market plans in collaboration with other teams.</li><li>Proposing clear, insightful &amp; analytical briefs to advertising agencies or internal teams and reviewing deliverables in compliance with business and Marketing guidelines.</li><li>Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.</li><li>Designing and implementing in-store activations (e.g., promotions, events, etc.).</li><li>Monitoring campaign performance, budget, and marketing KPIs.</li><li>Supporting the execution of integrated omnichannel campaigns.</li><li>Performing market visits to evaluate commercial actions and proposing new retail formats.</li><li>Supporting regulatory submissions for Hellenic Gaming Commission in collaboration with the regulatory team.</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable</li><li>3+ years of hands-on experience in marketing/advertising within a consumer-oriented organization or advertising agency&nbsp;</li><li>Very good knowledge of marketing operations and standards</li><li>Experience in managing 360 marketing activities</li><li>Strong achievement and results oriented mentality</li><li>Problem solving skills with attention to detail</li><li>Excellent communication skills in English &amp; Greek</li></ul>&nbsp;What’s in it for you?&nbsp;🚀 An award-winning working environment &nbsp;💸 Competitive salary package and bonus scheme &nbsp;🩺&nbsp;Health insurance coverage, Pension Plan and Annual Health Checkup &nbsp;💻&nbsp;Hybrid working model &nbsp;🏢 State of the art facilities including gym&nbsp;&amp;&nbsp;restaurant&nbsp;🎓 Continuous learning powered by Allwyn Academy &nbsp;💼 Internal career opportunities &nbsp;👪&nbsp;Family Support incl. daycare&nbsp;voucher&nbsp;and assisted reproduction&nbsp;voucher&nbsp;🌱 Volunteering program, including 2 extra days off to give back&nbsp;💪 Well-Being Program incl. sports teams, nutritionist &amp; psychologist services, Employee Assistance line and more&nbsp;🗓️ Allwyn Day - one extra day off&nbsp;&nbsp;🍴 Monthly food allowance&nbsp;&nbsp;🚌&nbsp;Shuttle service for easy commute to our offices&nbsp;🛍️ Exclusive employee discounts across a range of partners ️&nbsp;

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in-store communications sr. specialist (3832)

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