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We are looking for an Acquisition Campaign Manager to join our Greek Marketing team to deliver against our growth objectives. The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.Job requirements<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Skills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Manager

Driving Nova’s Fixed and FWA services, shaping the product roadmap, implementing commercial strategies, and ensuring profitable, customer-focused solutions through market insights and cross-functional collaboration.What will you do:<ul><li>Develop and maintain the end-to-end product roadmap for Fixed and FWA services across residential and business segments and manage all pricing decisions to ensure company's profitability and meet customer's needs</li><li>Define, propose &amp; implement commercial objectives and propositions strategies, in line with objectives and underpinned by customer, market &amp; competitor insights</li><li>Monitor closely and analyze market trends, and competition; manage the insights and market analysis/research that drives all product efforts and commercial decisions</li><li>Monitor and analyze business and financial KPIs, securing performance and profitability</li><li>Be the business owner for driving proposition changes working closely with product, technology, billing and operational teams</li><li>Work closely with commercial &amp; finance teams to build business cases, considering both broader business and bottom-line financial benefits and risks</li><li>Follow-up and cooperate with all teams for the implementation of product development projects, marketing initiatives, GTM plans and promos, providing clarifications and supporting the delivery upon commitment.</li><li>Develop, test and deliver alternative concepts and identify opportunities for growth</li><li>Support product development teams with prioritization and development of roadmap, ensuring delivery of commercial and proposition objectives</li><li>Collaborate with marketing teams on Go To Market plans and briefs for products and propositions changes and how they are delivered</li><li>Work closely with Marketing Communication and Sales teams to align on campaigns and activities that strengthen Nova’s Market presence and increase growth.</li><li>Identify and lead new products development to meet customer needs better than the competition.</li></ul>It would be great if you have:<ul><li>BSc in Business Administration, Marketing or other related field</li><li>Postgraduate studies in Marketing Business fields will be considered a strong plus</li><li>Knowledge and experience of telecoms products is a plus</li><li>3+ years of experience&nbsp;</li><li>Experience in the marketing field is a plus</li><li>Creativity, efficiency, and attention to detail</li><li>Organizational and pro-active skills.</li><li>Strong time-management skills; Ability to work under pressure and adapt within a dynamic environment&nbsp;</li><li>Flexibility and accountability, with a "can-do" approach.</li><li>Creatively problem-solving skills.</li><li>Team-player skills, enjoying working collaboratively across functions.</li><li>Strong analytical &amp; commercial thinking</li><li>Excellent communication and presentation skills, oral and written, in Greek and in English&nbsp;</li><li>Advanced knowledge of the MS Office suite</li></ul>What you will get<ul><li>Wellness programs to keep yourself fit</li><li>Mobile voice and data to talk</li><li>Discounts on&nbsp;Nova Fixed / Mobile / TV&nbsp; for you, friends, family</li><li>Private Insurance program to check up on your health</li><li>Toddlers allowance to daycare your kids</li></ul>

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