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The Senior Brand Specialist will be responsible for developing and executing brand and trade marketing strategies to enhance Knauf’s market presence and drive customer engagement across Greece and Cyprus. The position requires strong analytical skills, creativity, and close collaboration with cross-functional teams to deliver measurable results. What you’ll be doing:<ul><li></li></ul><ul><li>Collect and analyze customer and market insights specific to the construction and building materials industry, identifying trends, customer needs, and competitive dynamics.</li><li>Lead as a brand owner by designing and implementing integrated marketing strategies across traditional and digital channels, ensuring brand consistency to all touchpoints.</li><li>Design and execute a data-driven digital media strategy, leveraging platforms such as social media, search engines, and construction-focused digital channels to maximize online reach, engagement, and lead generation.</li><li>Foster cross-functional collaboration with sales, logistics, and other internal teams to ensure the smooth implementation of marketing plans and alignment with overall business goals.</li><li>Oversee the management of a substantial marketing budget, focusing on maximizing ROI through strategic prioritization of high-value initiatives and contributing to precise sales forecasting for Knauf's product lines.</li><li>Collaborate with external agencies to craft integrated and comprehensive marketing strategies, ensuring campaigns are tailored to the unique requirements of the construction market and delivered within set timelines.</li><li>Analyze product performance, gather market feedback, and assess customer satisfaction to generate actionable insights and present strategic recommendations that enhance Knauf's market presence and drive growth.</li></ul>What skills we expect you to have:<ul><li>Bachelor’s degree in Communications, Marketing, or a related field. A Master’s degree is a plus.</li><li>6+ years of experience in brand management,&nbsp;within an international or large-scale organization</li><li>Experience in brand communications&nbsp;either in-house or within a creative/advertising agency</li><li>Advanced familiarity with key marketing platforms and tools, such as Google Analytics, Hubspot, etc.</li><li>Proven track record of delivering successful brand campaigns — including employer brand and CSR efforts.</li><li>Strong storytelling, writing, and editing skills.</li><li>Ability to manage high-impact, cross-functional projects in fast-paced environments.</li><li>Excellent communication and stakeholder management skills.</li><li>Fluent in English language, both written and oral skills</li></ul>We’ll provide:&nbsp;• Competitive salary• Private health insurance• Opportunity to grow in a multinational environment

Senior Brand Specialist

We are hiring a Channel Management &amp; Strategy Expert to design, refine, and optimize how Nexi Greece sells across direct, indirect, and digital acquisition routes.This is a senior strategy and design role; you will not manage day-to-day sales teams, but you will shape the entire channel architecture to ensure we grow profitably, efficiently, and in line with merchant needs.You will be the internal architect of our commercial engine, working closely with stakeholders from Sales &amp; Alternative Channels Management, Product &amp; Marketing, Pricing &amp; CVM teams while also connecting with peers in other Nexi Group countries to share and adopt best practices.&nbsp;Key Responsibilities1. Channel Strategy &amp; Design<ul><li>Design Nexi’s channel mix across direct sales, alternative partners, retail branches, and digital channels</li><li>Define the role, target segments, and KPIs for each route to market</li><li>Build scalable go-to-market models tailored to merchant needs and channel economics</li><li>Prioritize and roadmap new channel opportunities (e.g., digital onboarding, referral ecosystems)</li></ul>2. Cross-Functional LeadershipPartner with:<ul><li>Head of Product &amp; Marketing to align go-to-market by product type</li><li>Head of Pricing &amp; CVM to calibrate incentives and margin performance by channel</li><li>Alternative Channels Manager to scale or refine partner programs</li><li>Sales Leads to test, validate, and implement channel improvements</li><li>Influence senior stakeholders with data and commercial logic</li></ul>3. Channel Performance Optimization<ul><li>Analyze channel-level performance (conversion, churn, ARPU, cost-to-serve)</li><li>Identify cannibalization, overlap, or gaps in merchant acquisition</li><li>Recommend tactical and strategic actions to improve channel effectiveness</li></ul>4. Execution Support &amp; Enablement<ul><li>Collaborate with sales enablement teams to roll out channel playbooks, lead routing models, training tools</li><li>Support pilots or launches of new channel types with business cases and frameworks</li><li>Monitor pilot results and refine implementation</li></ul>Profile<ol><li>Experience</li></ol><ul><li>8+ years in channel management, go-to-market strategy, or commercial design</li><li>Proven experience in multi-channel sales ecosystems (payments, telco, SaaS, fintech, banking, or retail)</li><li>Strong commercial acumen and analytical skills; can build a P&amp;L model or evaluate ROI scenarios</li><li>Experience working across matrixed organizations or pan-European environments is a plus</li></ul><ol><li>Skills &amp; Mindset</li></ol><ul><li>Strategic thinker with operational sensibility; can zoom out and dive in</li><li>Excellent stakeholder management and ability to influence without authority</li><li>Comfortable with ambiguity, change, and driving structured growth</li><li>Fluent in Greek and English (written and spoken)</li></ul>What’s in it for You?<ul><li>Attractive salary and a competitive benefits package&nbsp;to reward your expertise and contributions&nbsp;</li><li>Tech equipment:&nbsp;Get the tools you need to succeed, including the latest technology to support your work</li><li>Join an international team:&nbsp;Collaborate with experts from across Europe and bring your ideas to life in a dynamic, global environment&nbsp;</li><li>Grow and develop:&nbsp;Gain hands-on experience and structured training through our&nbsp;PayTech University, designed to accelerate your career and help you reach your full potential</li><li>Work Your Way:&nbsp;Embrace a&nbsp;Hybrid Working Model&nbsp;that offers flexibility and balance between office and remote work</li><li>Stay Healthy, Feel Supported: Comprehensive&nbsp;Medical Plan&nbsp;(Life &amp; Health Insurance) plus an&nbsp;Annual Health Check-Up&nbsp;to keep you at your best.</li><li>Support That Cares:&nbsp;Access to our&nbsp;Company Blood Bank, because we believe in taking care of each other.&nbsp;</li><li>Daily Comforts:&nbsp;Receive&nbsp;Ticket Restaurant Vouchers&nbsp;to make your lunch breaks more enjoyable. Enjoy free coffee on premises.</li><li>Connect &amp; Celebrate:&nbsp;Join us for&nbsp;Corporate Events&nbsp;that foster team spirit, celebrate achievements, and make work fun.</li></ul>&nbsp;

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senior brand specialist

Knauf Greece

channel management & strategy expert

Nexi Greece

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