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INTERSPORT Athletics S.A., a member of the FOURLIS Group and the exclusive franchisee of INTERSPORT in Greece, Cyprus, Bulgaria, and Romania, is seeking a highly motivated and organized Marketing &amp; Communications Executive - Football Category to join its dynamic team.Job ResponsibilitiesThe ideal candidate will manage the planning, execution, and optimization of marketing and communication initiatives focused on the football category. We are seeking a creative and commercially driven professional with strong knowledge of football culture, sports retail trends, and consumer behavior to support business growth, brand visibility, and customer engagement within a fast-paced retail environment.Key Accountabilities<ul><li>Strategic Planning: Contribute to the development of 360° marketing and communication strategies focused on the football&nbsp; category, including football apparel, footwear, accessories, equipment, club merchandise, and seasonal collections.</li><li>Marketing Implementation: Develop, implement, and monitor annual football category marketing plans aligned with commercial objectives, product launches, retail campaigns, and sales targets.</li><li>Retail Campaign Management: Execute campaigns to drive football category sales, increase customer traffic, improve market penetration, and strengthen brand positioning across retail and e-commerce channels.</li><li>Product &amp; Brand Promotions: Coordinate football-related promotional activities, product launches, in-store branding, seasonal campaigns, and key football event activations (major tournaments, club launches, derby campaigns, etc.).</li><li>Social Media Management: Create and maintain football-focused content calendars across social media platforms including Instagram, Facebook, TikTok, and YouTube to engage football audiences and drive retail performance.</li><li>Content Development: Collaborate with internal creative teams, photographers, athletes, influencers, and external agencies to produce engaging football retail content, including product campaigns, styling shoots, videos, reels, and promotional assets.</li><li>E-commerce Support: Coordinate football category campaigns across online platforms, ensuring accurate product visibility, campaign banners, promotional messaging, and customer engagement.</li><li>Influencer &amp; Athlete Partnerships: Identify and collaborate with football influencers, athletes, creators, and local football communities to increase brand awareness and category engagement.</li><li>Campaign Coordination: Work closely with suppliers, global sports brands, vendors, and retail partners to ensure timely execution of football marketing initiatives.</li><li>Performance Reporting: Generate weekly and monthly reports analyzing football category sales performance, campaign effectiveness, social media analytics, customer engagement, and promotional ROI.</li><li>Cross-Department Collaboration: Partner with Commercial, Retail Operations, E-commerce, CRM, Visual Merchandising, Buying, and Store Teams to align football category initiatives with business objectives.</li><li>Trend &amp; Competitor Monitoring: Monitor football retail trends, competitor activities, product launches, pricing strategies, fan culture trends, and digital innovations within the sports retail industry.</li><li>Event &amp; Activation Support: Support football-related retail events, in-store activations, brand appearances, grassroots tournaments, product launches, and customer engagement activities.</li><li>Vendor &amp; Agency Relations: Coordinate with external agencies, media partners, production houses, and suppliers to deliver high-quality football marketing campaigns.</li></ul>&nbsp;EducationBachelor’s degree in Marketing, Communications, Business Administration, Sports Marketing, Retail Management, or a related field.Experience2–4 years of experience in marketing, communications, retail marketing, sports retail, or campaign management, preferably within football, sportswear, or fashion retail industries.Skills<ul><li>Strong passion and understanding of football culture, sports retail, and consumer trends.</li><li>Experience in social media management, digital marketing, retail campaigns, and analytics platforms.</li><li>Strong organizational and administrative abilities with excellent attention to detail.</li><li>Ability to manage multiple campaigns, launches, and retail activations simultaneously.</li><li>Excellent communication and interpersonal skills.</li><li>Knowledge of football brands, product categories, and retail operations is highly desirable.</li><li>Experience working with influencers, athletes, agencies, and external partners.</li><li>Strong project management and time management skills.</li><li>Creative mindset with the ability to deliver innovative football retail marketing ideas.</li><li>Familiarity with design tools, e-commerce platforms, and content creation processes is considered an advantage.</li></ul>&nbsp;What We Offer<ul><li>Hybrid working model based in Greece</li><li>Career growth and continuous learning opportunities</li><li>Health insurance and bonus scheme</li><li>Employee discounts across Fourlis Group brands (INTERSPORT, IKEA, Foot Locker, etc.)</li></ul>

Marketing & Communications Executive – Football Category

As the Brand Business Leader for Hair, you will play a pivotal role in driving category transformation, architecting disruptive innovation, and owning the end-to-end growth of our most dynamic business unit. Reporting directly to the CPD Marketing Director, you will lead a team of five and act as the visionary catalyst between Consumer Insights, &nbsp;Dynamic Consumer Marketing, Dynamic Advocacy, and Commercial Excellence to ensure L’Oréal Paris and Garnier remain the heartbeat of the Greek market.Your key responsibilities will include:•&nbsp; &nbsp;&nbsp;Own the 360° Consumer Journey: Lead the strategic roadmap for Haircare, Coloration, and Styling, translating deep insights into strategies that win Greek consumer hearts.•&nbsp; &nbsp;&nbsp;Lead through Brand Building &amp; Disruptive Innovation: Lead market-changing launches by blending unmissable media, "phygital" consumer journey, and data-driven advocacy.•&nbsp; &nbsp;&nbsp;Act as a Talent Architect: Move beyond management to true leadership—creating a psychologically safe culture where your team of 5 feels empowered to take risks and own their business.•&nbsp; &nbsp;&nbsp;Master the Art of Coaching: Act as a mentor, helping your team transition from tactical executors to visionary strategic thinkers.•&nbsp; &nbsp;&nbsp;Cultivate Radical Empowerment: Drive a high-performance environment based on trust, accountability, and continuous feedback to help every team member reach their full potential.•&nbsp; &nbsp;&nbsp;Influence the Ecosystem: Lead cross-functional growth by collaborating with Sales, Business Development, Finance, and Supply Chain to deliver a sustainable commercial "3ple win."&nbsp;Who We Are Looking ForWe are looking for an entrepreneurial and senior Marketer with strong consumer, digital, and retail expertise to lead our dynamic Hair Category. Reporting directly to the CPD Marketing Director, you will lead and inspire a team of 5 brilliant minds to drive beauty innovation across L’Oréal Paris and Garnier.To succeed in this role, you have:•&nbsp; &nbsp;&nbsp;Senior Marketing Experience: 8+ years of experience in Marketing and Brand Management; additional Sales and/or Business Development experience will be considered a plus.•&nbsp; &nbsp;&nbsp;Talent Development: A proven ability to develop talent from the ground up and a hunger to build a high-performing team culture.•&nbsp; &nbsp;&nbsp;Leadership Capabilities: A demonstrated ability to lead through others, using empathy and agility to manage diverse personalities and work styles.•&nbsp; &nbsp;&nbsp;Beauty &amp; Marketing Passion: A deep, authentic passion for the mass market, beauty industry, and the marketing craft.•&nbsp; &nbsp;&nbsp;Academic Foundation: Bachelor or Master’s Degree in Marketing and/or Business Management.•&nbsp; &nbsp;&nbsp;Communication &amp; Influence: Fluency in English and Greek with the ability to navigate and influence at all levels of the organization. What’s In It For You•&nbsp; &nbsp;&nbsp;A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)•&nbsp; &nbsp;&nbsp;Upskilling Never Sleeps. Every project, training, and challenge pushes you to upskill and adapt, where you’re surrounded by people with a growth mindset and agility.•&nbsp; &nbsp;&nbsp;Fast Paced Innovation. Bold innovation is at the core of our business, for consumers and across all métiers.•&nbsp; &nbsp;&nbsp;A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.

Brand Business Leader Hair Category Consumer Products Division 241902

Barilla Hellas is looking for a Marketing Specialist to join the Pasta Meal &amp; Bakery Marketing team in Greece. The individual will be based in Athens and will report to the Marketing Director Greece.The Marketing Specialist will support the performance of the brand portfolio by contributing to business strategies and marketing plans. The role will be responsible for assisting in the implementation of marketing activities, monitoring brand results, and supporting the achievement of short- and long-term sales, market share, and profitability objectives. Additionally, the individual will collaborate cross‑functionally with teams such as Trade Marketing and Finance to help prioritize initiatives, support P&amp;L management, and ensure alignment with overall business goals.&nbsp;&nbsp;Key Accountabilities&nbsp;<ul><li>Support the Marketing Team in developing and implementing&nbsp;marketing plans to deliver brand goals</li><li>Build and implement communication plans and brand activations (involvement communication, briefing E2E)</li><li>Take active role in product, category development and portfolio design activities</li><li>Evolve and execute Digital Marketing strategies</li><li>Track of brand performance and communication activities</li><li>Manage external business partner relations (i.e. media, creative, PR agencies), as needed in development and execution of marketing plans</li><li>Manage internal and global stakeholders</li><li>Define consumer research needs, analysis of results, transform the outcomes into strategies &amp; actions</li><li>Adapt global materials to local requirements with consideration to legal aspects</li><li>Support delivery of innovation projects</li></ul>&nbsp;Qualifications &nbsp;<ul><li>Bachelor and/or Master Degree in Marketing, Communications or relevant field (considered a plus)</li><li>1-2 yeas of relevant experience</li><li>Creative, innovative, result oriented, dynamic and self-motivated personality (with ownership, team player &amp; ability to work by own)</li><li>Strong communication, interpersonal, planning and organizing skills</li><li>Strong ability to work as part of a team, to prioritize and multi-task</li><li>IT literate (MS Office), NielsenIQ Discover considered a plus</li><li>Fluency in Greek and English</li></ul>&nbsp;

Marketing Specialist

A Marketing Specialist is responsible for developing, implementing, and executing marketing campaigns, to increase brand awareness, drive product sales, and strengthen market share across various channels.This role requires a blend of creative content creation, detailed market analysis, and cross-functional collaboration, often focusing on both consumer and professional target groups.&nbsp; This role will contribute to building stronger, more purposeful brands, driving sustainable, competitive, and profitable growth, and inspiring the next generation of marketeers to embrace the Future of Marketing.Key Responsibilities &amp; Accountabilities<ul><li>Campaign Development &amp; Execution: Develop and implement marketing plans (digital and traditional) aimed at launching new paint products, increasing brand recognition, and driving customer engagement.</li><li>Market Research &amp; Analysis: Perform in-depth research on consumer trends, competitor activities, and industry developments (e.g., color trends, eco-friendly demand) to inform strategic decisions.</li><li>Brand Management &amp; Content: Ensure consistent brand messaging across all platforms, including social media, websites, email, and printed promotional materials (e.g., color palettes, technical data sheets).</li><li>Customer Marketing: Translating&nbsp;the&nbsp;EMEA&nbsp;category&amp;&nbsp;channel&nbsp;vision&nbsp;into&nbsp;local&nbsp;customer&nbsp;marketing&nbsp;plans. Deliver&nbsp;local customer&nbsp;marketing&nbsp;strategy. Responsible&nbsp;for&nbsp;delivering&nbsp;the&nbsp;shopper&nbsp;strategy, shelf optimization, account specific promotions/activations, displays, trade events and evaluation of these initiatives. Building partnerships with existing customers and channels. Be the linking pin between marketing &amp; sales and ensure all plans are aligned; maximizing physical availability and activating campaigns instore. Co-create POS/Print/Color collateral catalogues</li><li>Performance Tracking: Utilize data analytics tools to monitor key performance indicators (KPIs) like ROI, lead generation, and web traffic, providing reports on campaign effectiveness.</li><li>Vendor Management: Liaise with external agencies for creative production and media planning.&nbsp;</li></ul>&nbsp;&nbsp;What our Company offers:Competitive SalaryAnnual Bonus&nbsp;Additional BenefitsPossibility for Hybrid WorkingDevelopment in a dynamic multinational environment

Customer Marketing Specialist

The Strategy &amp; Growth Senior Manager will act as the coordinator of the annual strategy process, from formulation to execution, and serve as a key liaison with the Management Team. The role focuses on providing relevant insights by integrating competitive intelligence, market dynamics, and business evolution, while coordinating and monitoring the annual multi‑functional plan and continuously updating the strategic outlook for the Greece, Cyprus, and Malta cluster.As a member of the Strategy &amp; Program Delivery (S&amp;PD) team, the role will also lead or actively participate in strategic projects that support the company’s growth agenda.&nbsp;Your ‘day to day’:<ul><li>Coordinate and actively contribute to the annual strategy cycle by defining key business questions and supporting the development of the strategy, long‑range plan, and annual multi‑functional plan.</li><li>Collect, analyze, and synthesize data and intelligence from multiple internal and external sources, including market trends, competitive landscape, and business performance.</li><li>Develop actionable insights and collaborate closely with the market management team to adjust and evolve market strategies.</li><li>Monitor the execution of top strategic priorities and ensure progress against agreed objectives.</li><li>Lead or participate in strategic projects aligned with defined focus areas.</li><li>Conduct regular reviews of resource allocation across the market’s project portfolio.</li><li>Challenge existing resource allocation and enable reallocation when required, based on evolving market conditions and strategic priorities.</li><li>Provide analytical support and strategic recommendations to the Management Team to enable informed decision‑making.</li><li>Ensure annual objectives, goals, KPIs, and success measures are effectively cascaded to the market level.</li><li>Monitor performance to ensure delivery of market strategic priorities in line with regional expectations.</li><li>Report on strategy execution progress, key risks, and opportunities to relevant stakeholders in collaboration with Business Planning and multi‑functional teams.</li><li>Identify growth opportunities, white spaces, and potential risks within the multi‑category landscape.</li><li>Develop high‑level business cases for potential new initiatives or launches with a 1–3 year horizon as part of long‑range planning.</li></ul>&nbsp;Who we’re looking for:<ul><li>Bachelor’s or Master’s degree in Business, Management, Marketing, Engineering, Finance, or a related field.</li><li>Minimum 8 years of professional experience in Consulting, Consumer Goods, Consumer Electronics, Pharmaceuticals / Life Sciences, Retail, or Telecommunications.</li><li>Proven experience in strategy development and project management across a large and complex project portfolio, delivering enterprise‑wide impact.</li><li>Previous leadership experience in a heavily matrixed organization.</li></ul>&nbsp;Required Skills &amp; Competencies:<ul><li>Strong business and financial acumen, with a data‑driven approach to performance evaluation.</li><li>Outstanding strategic thinking, analytical, problem‑solving, and storytelling capabilities.</li><li>Ability to analyze and synthesize information from diverse sources in an integrative manner.</li><li>Curious mindset with the ability to learn quickly and adapt to new business contexts.</li><li>Excellent influencing and stakeholder management skills; ability to partner with and constructively challenge senior executives.</li><li>Strong organizational, planning, and prioritization skills.</li><li>Pragmatic, positive, “can‑do” attitude with a hands‑on approach and focus on execution.</li><li>Highly effective communication and collaboration skills across functions and levels.</li><li>Full professional fluency in English.</li></ul>&nbsp;What We Offer:Our success depends on our talented employees who come to work every day with a sense of purpose and an appetite for progress. Join PMI and you too can:<ul><li>Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment, and explore.</li><li>Be part of an inclusive, diverse culture where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.</li><li>Pursue your ambitions and develop your skills with a truly global business—our scale and reach provide endless opportunities to grow and progress.</li><li>Take pride in delivering our promise to society: to deliver a smoke‑free future.</li></ul>

Job Ads Category Manager Attica, Marketing

marketing & communications executive – football category

INTERSPORT Greece

brand business leader hair category consumer products division 241902

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marketing specialist

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