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As a Commercial Business Analyst, you will work within commercial analytics, using data and insights to strengthen sales performance and support data‑driven commercial decisions. You will analyze sales,&nbsp;customer&nbsp;and web data to&nbsp;identify&nbsp;opportunities, follow up performance, and support commercial priorities in the Sales Market.&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.&nbsp;You will:&nbsp;<ul><li>Combine consumer and market research with full‑funnel web analytics, testing, and campaign evaluation to uncover behavioral patterns,&nbsp;identify&nbsp;opportunities, and support data‑driven commercial decisions across the organization</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant&nbsp;for Commercial&nbsp;team</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales</li><li>Provide insights on campaign effectiveness, including conversion attribution and return on ad spend</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing</li><li>Analyze customer feedback across touchpoints to&nbsp;identify&nbsp;opportunities to enhance customer experience and measure the impact of commercial activities</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews.&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels</li><li>Act as&nbsp;expert&nbsp;user of SQL and data platforms, supporting data extraction and team upskilling</li><li>Support Experience Lead, E‑com Leads, Commercial Managers and Marketing team with analytics activities and share insights</li><li>Conduct commercial and sales performance analysis, generating actionable insights from reports and dashboards to support decision‑making</li><li>Plan, quantify and drive execution of tactical activations in the Sales Market, within the budget and frame set by Global (e.g.,&nbsp;maximum&nbsp;discount)&nbsp;</li><li>Consult and collect input from Commercial Leads on plan and execution of tactical activations&nbsp;&nbsp;</li><li>Drive business cases and follow-up of 'Big rocks', in alignment with Commercial Manager and Commercial leads&nbsp;</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant for Commercial team&nbsp;</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales&nbsp;</li><li>Support providing insights on campaign effectiveness, including conversion attribution and return on ad spend&nbsp;</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing&nbsp;</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email&nbsp;</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels&nbsp;</li></ul>WHO YOU’LL WORK WITH​&nbsp;As a Commercial Business Analyst,&nbsp;you will work closely with Commercial, Digital Experience, E‑commerce&nbsp;and Marketing teams, supporting strong commercial decisions through insights, follow‑ups&nbsp;and analytics support. You&nbsp;will&nbsp;collaborate cross‑functionally, translating data into clear recommendations that support prioritization and execution.&nbsp;WHO YOU ARE​&nbsp;We are looking for people with…&nbsp;<ul><li>2+ years of experience in commercial analytics, preferably within e‑commerce,&nbsp;retail&nbsp;or a data‑driven commercial environment.&nbsp;&nbsp;</li><li>Strong&nbsp;experience in sales,&nbsp;customer and&nbsp;performance analytics.&nbsp;&nbsp;</li><li>Proficiency&nbsp;in Google Analytics, Adobe Analytics,&nbsp;Tableau&nbsp;and Power BI.&nbsp;&nbsp;</li><li>Knowledge&nbsp;of A/B testing methodologies, performance&nbsp;measurement&nbsp;and tracking implementation.&nbsp;&nbsp;</li><li>Strong&nbsp;analytical,&nbsp;reporting&nbsp;and presentation skills.&nbsp;&nbsp;</li><li>Bachelor’s&nbsp;degree in Business, Marketing, Economics, Data Science,&nbsp;Statistics&nbsp;or&nbsp;a related field.&nbsp;&nbsp;</li><li>Professional&nbsp;English skills, written and spoken.&nbsp;</li></ul>And people who are…&nbsp;<ul><li>Analytical&nbsp;and insight‑driven, with a commercial mindset.&nbsp;&nbsp;</li><li>Able&nbsp;to translate complex data into clear, relevant insights.&nbsp;&nbsp;</li><li>Structured, detail‑oriented and comfortable working with large datasets.&nbsp;&nbsp;</li><li>A&nbsp;strong collaborator who works effectively across teams.&nbsp;&nbsp;</li><li>Curious,&nbsp;proactive&nbsp;and continuously looking for improvements.&nbsp;</li></ul>WHY YOU’LL LOVE WORKING HERE ​&nbsp; At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.&nbsp;​&nbsp;More specifically, we offer:&nbsp;<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>

Commercial Business Analyst

As an E‑commerce Lead, you will contribute to digital commercial performance by planning and executing daily product exposure across .com and the app. You will ensure the online offer is visible, relevant, and aligned with commercial priorities.&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.You will:<ul><li>Publish and update content on .com and the app according to the QCP and in alignment with the Marketing calendar.</li><li>Manage day‑to‑day product exposure and optimize ranking, deals, and discount activities based on commercial priorities and performance.</li><li>Use data‑driven insights to improve navigation, exposure tactics, internal search, and ranking to strengthen commercial outcomes.</li><li>Optimize internal search functionalities (e.g., synonyms, filtering logic) to improve discoverability.</li><li>Partner with Commercial Managers on campaigns, activations, and product strategies, ensuring alignment with customer group plans.</li><li>Collaborate with Experience Leads to secure a seamless end‑to‑end digital shopping journey across customer groups.</li><li>Support continuous improvement of digital performance by identifying opportunities, sharing learnings, and influencing smarter product exposure decisions.</li></ul>WHO YOU’LL WORK WITH​As an E‑commerce Lead, you will collaborate daily with Commercial Managers, Experience Leads, E‑commerce Operations, Customer Activation, and Marketing teams. You will act as a connector between commercial plans, digital execution, and customer experience&nbsp; making sure that exposure decisions, content, and performance routines are aligned across the Sales Market.WHO YOU ARE​We are looking for people with…<ul><li>2+ years of experience in eCommerce, preferably within fashion retail.</li><li>Strong knowledge of online visual merchandising, UX, and site optimization.</li><li>Strong analytical, commercial, and communication skills.</li><li>Experience working with eCommerce platforms and digital tools.</li><li>Proficiency in English (written and spoken).</li><li>A bachelor’s degree in Business, Marketing, Economics, or a related field.</li></ul>And people who are…<ul><li>Insight‑driven, curious about digital trends, and motivated by improving the shopping journey.</li><li>Skilled at translating customer behaviour and performance data into clear actions.</li><li>Comfortable working cross‑functionally and building alignment across teams.</li><li>Collaborative, open‑minded, and eager to drive commercial impact through continuous improvement.</li></ul>WHO WE ARE​H&amp;M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.&nbsp;WHY YOU’LL LOVE WORKING HERE&nbsp;​ At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​More specifically, we offer:<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET).</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here.</li><li>Private Health and Life Insurance.</li><li>Food Vouchers.</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary.</li><li>Baby Birth Gift Card.</li><li>Retirement Reward.</li><li>Bonus for Referring a Friend.</li><li>Hybrid Work Model.</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal).</li></ul>

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commercial business analyst

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