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We are looking for an Acquisition Campaign Manager to join our Greek Marketing team to deliver against our growth objectives. The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.Job requirements<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Skills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Manager

We are looking for a Promotions Manager to join our Greek Marketing team to deliver against our growth objectives.The primary purpose of the Promotions Manager is to lead, drive and define the promotional and rewards offering and loyalty proposition for all player segments within Greece.&nbsp;Taking ownership of the promotional strategy and the commercial performance of our activity.Focusing on creating engaging promotions that drives player retention and overall satisfaction whilst maintaining business KPIs.Job requirements·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support with the creation and implementation of the promotional strategy to deliver OKR and KPI targets for the business·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create the monthly promotion plans for headline activity across your ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manage high performing team of executives, with a focus on training and development·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Track the performance of incentives and campaigns against objectives·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Identify opportunities for growth within the customer base·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Implement test and learn processes to feed into planning and campaign development·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Understand the customer base to create targeted plans for all cohorts which optimise retention to ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Enable your team to deliver promotional plans for our customers in a timely manner·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create best practices for team to reduce errors and minimise customer contacts to CS·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage the portfolio of promotional templates of top performing mechanics for rapid implementation with minimal effort·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensuring plans are budgeted for and track spend on daily basis, making tweaks as needed·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage Design and CRM teams to land best in class campaigns with high engagement·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Influence others to develop the rewards tooling for your teams·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support the implementation of loyalty and rewards propositions across your ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Collaborate with other marketing functions to maximise exposure for headline activity·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensure content recommendations are prioritised accordingly and maximise effectivenessSkills &amp; Behaviours·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Amazing people leader, driving high performing teams·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commercial marketer with a good understanding of P&amp;L performance and leavers·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Promotion expert with experience delivery and optimising through test and learn agendas·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strategic mindset with experience in developing strategies for commercial and customer growth·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Knows our customers and how to engage them with tactical campaigns·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Analytical and data driven·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent collaboration, with drive to getting things done·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Focused on organising and planning·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong attention to detail·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fluent Greek speakerExperience Required·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience of implementing promotional strategy·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Relevant B2C Gaming experience within a multi venture operation·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Familiar with promotions tooling·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commercial experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Line management experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fluent in Greek&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

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