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We are looking for an Acquisition Campaign Manager to join our Greek Marketing team to deliver against our growth objectives. The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.Job requirements<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Skills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Manager

We see every recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing.As a Senior Programmatic Specialist you will:<ul><li>Oversee the end-to-end setup, management, and optimization of programmatic campaigns across DV360, Adform, and Native platforms (Taboola, Outbrain)</li><li>Lead the technical setup of campaigns in ad servers (CM360/Adform)</li><li>Deliver deep-dive reports &amp; insights and identify trends in audience behavior to influence overall media strategy</li><li>Own the delivery against demanding KPIs (CPA, ROAS, Brand Lift).</li><li>Implement A/B testing frameworks for creatives, landing pages, and bidding strategies</li><li>Act as the first point of contact for tracking issues, pixel discrepancies, and creative quality check, utilizing Google Tag Manager and debugging tools</li><li>Lead relationships with publishers to negotiate PMPs (Private Marketplaces) and Programmatic Guaranteed deals</li><li>Provide guidance for junior specialists, ensuring best practices are followed across the department</li></ul>Job requirementsWhat you will bring:<ul><li>Bachelor’s degree in Marketing, Economics, Statistics</li><li>A minimum of 3 years of hands-on experience in programmatic trading</li><li>Expert knowledge of programmatic DSP platforms (e.g. DV360, Adform)</li><li>Strong working knowledge of Google Tag Manager (GTM) and ad servers, with experience supporting tracking and measurement implementations</li><li>Advanced analytical mindset for data-driven decision making</li><li>Proven ability to manage high-budget portfolios across varying markets and industries simultaneously</li><li>Full professional proficiency in both Greek and English</li><li>Experience with data visualization tools like Looker Studio or Tableau is a plus </li></ul> Benefits<ul><li>Competitive salary</li><li>Hybrid Working Model</li><li>Private Medical &amp; Life Insurance</li><li>Inspiring and challenging projects</li><li>Growth opportunities</li><li>Extensive education</li><li>City Center Office</li></ul>

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