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As a Digital Copywriter Executive, you will be involved in the design and deployment of creative and engaging digital content for product, commercial and brand initiatives, aligning with the brand strategy, narrative and guidelines. You will have the opportunity to work on diverse digital channels, including CRM marketing campaigns, additionally for loyalty platform, SEO and other channels.Your ability to create high-quality and personalized digital content will be essential in capturing the target audience’s attention and driving brand engagement.Αναζητάμε Digital Copywriter Executive&nbsp;!<h2>Περιγραφή Θέσης:​</h2><ul><li>Build engaging, high-quality, and personalized digital content for various channels, mainly for CRM marketing campaigns, additionally for loyalty platform, SEO and other digital channels.</li><li>Manage digital creation process from content ideation and planning to implementation and optimization.</li><li>Produce creative copy ideas for product, commercial, and brand initiatives in line with the brand strategy, narrative, and guidelines.</li><li>Work closely with Creative Designers on concept development and the creation of digital assets.</li><li>Liaise with different teams, both internal and external, to ensure quality results from start to end.</li><li>Collaborate with cross-functional teams to ensure content consistency and alignment with broader marketing initiatives.</li><li>Maintain a strong understanding of the brand voice, style, and tone guidelines.</li><li>Optimize content in accordance with performance KPIs.</li><li>Stay updated on industry trends, emerging technologies, and best practices in digital copywriting and content marketing.</li></ul><h2>Παρέχονται:</h2><ul><li>Competitive compensation &amp; benefits package, long-term contract, great opportunities for professional development, within an exciting, fresh and collaborative work environment.</li></ul><h2>Απαραίτητα προσόντα:</h2><ul><li>University Degree in Marketing/Business Administration, Communications, Digital Marketing. MBA or MSc will be considered an asset.</li><li>Minimum 2-3 years of proven experience as a Digital Marketer in a position which combines great track record in managing successfully digital marketing exposure.</li><li>Excellent communication with fluency in Greek and English.</li><li>Brilliant&nbsp;writing, editing, and proofreading skills, with a keen eye for detail.</li><li>Proven experience in developing engaging digital content.</li><li>Familiarity with digital marketing tools and platforms.</li><li>Positive attitude, team player, multitasking, ability to perform under pressure.</li></ul>

Digital Copywriter Executive

Be a part of a ground-breaking changeAt PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. As a Brand Content Manager, you will play a key role in elevating brand leadership in Greece by designing and deploying brand building strategies across all channels.Your ‘day to day’:<ul><li>Lead brand building and embed brand guidelines in all commercial programs, projects and initiatives.</li><li>Create Brand Building campaigns and Consumer Events aiming to strengthen the emotional link between consumers and the brand, in alignment with consumer context and brand objectives.</li><li>Design and develop communication assets and narratives for internal and external activations</li><li>Participate in commercial programs, projects and initiatives providing brand deep expertise, from idea generation to go-to-market and execution.</li><li>Manage marketing agencies and third parties and follow-up on the day-to-day business with them to ensure good collaboration, impactful deliverables, fast execution and controlled cost of activities as part of marketing budget.</li><li>Identify key opportunities for local campaigns not included in the global calendar, based on expertise and knowledge of the local trends and business environment.</li><li>Liaise with Region and Central Category teams to ensure best-in-class design and implementation of global and regional mandates as to brand activation.</li><li>Continuously assess and monitor effectiveness of brand activations.</li><li>Control and analyze brand activities' budget on a systematic basis to ensure efficiency and cost effectiveness.</li><li>Ensure that execution of all brand activities are done by applying with “Marketing code” and applicable legislation.</li></ul>Who we’re looking for:<ul><li>7+ years of experience in Brand / Marketing role, ideally in a multinational or big local company with proved performance in developing meaningful marketing or communication campaigns.</li><li>Bachelors’ degree in Marketing/Communication, Business Administration or related fields.</li><li>Master in Business Administration/Marketing would be considered an asset.</li><li>Strong presentation skills and master storyteller.</li><li>Excellent written and verbal communication skills both in Greek and English.</li><li>MS Office advanced capabilities &amp; good understanding in online tools.</li><li>Digital marketing &amp; social media strategies understanding.</li></ul>What we offer:Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:<ul><li>Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.</li><li>Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.</li><li>Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.</li><li>Take pride in delivering our promise to society: to deliver a smoke-free future.</li></ul>

Brand Content Manager

We are currently looking for dedicated individuals in the role of Senior Advanced Analyst/Data Scientist who excel in data analytics and are passionate about analyzing large amounts of raw information, aiming to improve the IQOS Consumer Journey.&nbsp;Your ‘day to day’:&nbsp;<ol><li>Loyalty Platform Ownership &amp; Enhancement</li></ol>Own the IQOS Loyalty Club platform roadmap. Collaborate with IT teams to prioritize and implement new features, upgrades, and fixes. Champion engagement mechanics (e.g., badges, gamification, personalization engines) and oversee their development from concept to launch. Ensure the platform remains innovative, reliable, and aligned with business needs.&nbsp;<ol start="2"><li>Innovation &amp; Idea Incubation</li></ol>Proactively generate ideas to elevate the Loyalty Club experience. Pilot creative campaigns and digital tools (e.g., interactive challenges, partner integrations) using consumer insights and tech trends to propose initiatives that differentiate our offering.&nbsp;<ol start="3"><li>Technical Liaison &amp; Issue Resolution</li></ol>Act as the bridge between business and IT. Translate business needs into technical briefs and coordinate with internal teams or vendors for implementation. Communicate technical constraints and opportunities clearly to business stakeholders. Support and advise on troubleshooting and crisis management for both member and system issues.&nbsp;<ol start="4"><li>Vendor &amp; Partner Coordination</li></ol>Manage relationships with technology vendors and promotional agencies. Ensure compliance with technical standards and collaborate on deploying new features or campaigns, such as integrating a contest microsite into the main platform.&nbsp;<ol start="5"><li>Budget Oversight</li></ol>Manage the Loyalty Club budget to support planned activities. Maintain financial discipline and work closely with Finance to monitor and control spending.Each of these responsibilities ensures the role goes beyond maintenance into proactive development of our Loyalty Club. By covering both commercial and technical spheres, this Specialist becomes a key driver of our Loyalty Club’s evolution, directly contributing to its strategic ambition to become a Brand Powerhouse by providing long-term meaningful value.&nbsp;Who we’re looking for:<ul><li>3-5 years of experience in loyalty program management, consumer engagement, or brand activation</li><li>Bachelor’s or Master’s degree in Business Administration, Digital Marketing, or a related field</li><li>Additional education in Information Systems would be an asset&nbsp;</li><li>Certifications in Agile, Scrum, or Product Ownership would be an asset</li><li>Familiarity with Project Management tools&nbsp;</li><li>Experience collaborating with IT teams or vendors to implement platform features (e.g., gamification, personalization)</li><li>Ability to translate business needs into technical briefs and vice versa</li><li>Fluency in Greek and English</li><li>Strong soft skills, including:<ul><li>Problem-solving</li><li>Innovation &amp; creativity</li><li>Adaptability &amp; resilience</li><li>Empathy and a consumer-centric mindset</li></ul></li></ul>&nbsp;What we offer:Our success depends on colleagues who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:<ul><li>Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.</li><li>Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.</li><li>Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.</li><li>Take pride in delivering our promise to society: to improve the lives of a billion smokers.</li></ul>&nbsp;&nbsp;

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digital copywriter executive

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brand content manager

Philip Morris International

loyalty club commercialisation & platform specialist

Philip Morris International

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