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The right candidate will:Be responsible for the&nbsp;smooth planning, execution and optimization of the marketing and communication plan of assigned brands. He/she will liaise with product, sales, web and in-house creative&nbsp;team to build strong brand presence in the local and international market. We are looking for an individual who will bring expertise and new ideas to the table, to grow and evolve the business as part of a high performing team.&nbsp;Key Accountabilities:<ul><li>Co-creates&nbsp;360°&nbsp;Marketing &amp; Communication plan&nbsp;for brands of responsibility</li><li>Coordinates all related activities, working closely with product, sales, exports and creative teams and&nbsp;monitors progress vs plans</li><li>Secures&nbsp;brand image in all touchpoints&nbsp;(product packaging, ATL, BTL, web, digital, e-retailers)</li><li>Responsible for end-to-end execution of&nbsp;Digital&nbsp;and&nbsp;ATL campaigns</li><li>Leads the design and&nbsp;excellent implementation of BTL campaigns&nbsp;within budget in direct cooperation with Product, Trade and Sales Departments, ensuring the appropriate POSM per store allocation, based on both customer segmentation as well as brands’ A&amp;P budget and strategy</li><li>Works closely with product and creative team to build our brands’&nbsp;next generation brand image</li><li>Responsible for&nbsp;end-to-end development and execution&nbsp;of&nbsp;packaging artwork&nbsp;of&nbsp;assigned products and&nbsp;product ranges,&nbsp;securing brand image&nbsp;and&nbsp;product features&nbsp;are&nbsp;well communicated&nbsp;ensuring&nbsp;timely artwork deadlines</li><li>Competition analysis&nbsp;to provide required&nbsp;references, inputs and&nbsp;key information&nbsp;on packaging artwork</li><li>Analyses and identifies the need&nbsp;of product and range communication content, based on brands’ strategy, insights and customer needs, in order to decide what, when and how to&nbsp;communicate for all media and channels</li><li>Approves, follows-up and&nbsp;secures that communication messages are fulfilled&nbsp;in the communication execution and&nbsp;evaluates its effectiveness</li><li>Plans and Manages&nbsp;social media calendar and campaigns&nbsp;for assigned brands</li><li>Sets-up and executes&nbsp;social media&nbsp;(Facebook, YouTube, LinkedIn, Instagram, TikTok ) and&nbsp;Newsletter campaigns, monitors and reports on achieved targets and performance</li><li>Craft stories and&nbsp;compelling copy&nbsp;that fit&nbsp;brand tone of voice&nbsp;and experience proposition for&nbsp;social&nbsp;platforms,&nbsp;website,&nbsp;ads,&nbsp;print,&nbsp;press releases, newsletters, as well as effective headlines, taglines, and calls to action</li><li>Identifies industry trends, providing expert advice on marketing and advertising techniques and pitching fresh and innovative ideas</li><li>Manages&nbsp;and monitors&nbsp;A&amp;P budget</li><li>Closely&nbsp;monitors brands’ performance&nbsp;of all the&nbsp;promotional activities&nbsp;evaluates the outcomes and proposes accordingly.</li><li>Closely&nbsp;monitor competition’s&nbsp;activities (e-commerce, promotions, social media &amp; newsletter content etc)</li><li>Work closely with&nbsp;external vendors like Digital Agency, Media, etc</li></ul>&nbsp;Requirements:<ul><li>Bachelor’s degree&nbsp;in Business Administration, Marketing or related field from&nbsp;a well reputable University&nbsp;with&nbsp;excellent academic record</li><li>Master's Degree will be considered as a plus</li><li>4-6 years&nbsp;of experience in a similar position</li><li>Outstanding&nbsp;written and verbal communication skills in&nbsp;Greek &amp; English</li><li>Very strong Digital Marketing skills&nbsp;including:&nbsp;Hands-on experience&nbsp;in using&nbsp;email marketing platforms (&nbsp;copy creation and design, segmentation, automation, reporting)&nbsp;social media platforms and ads&nbsp;(concept, copy, creation, targeting, optimization, reporting), knowledge of web and social media&nbsp;analytics platforms&nbsp;(Google Analytics, Meta etc)</li><li>Copywriting skills&nbsp;– strong on Social Media, Web and ads</li><li>Strong&nbsp;Understanding of&nbsp;design,&nbsp;branding&nbsp;and&nbsp;marketing principles&nbsp;and techniques</li><li>Commercial understanding:&nbsp;Ability to put company’s strategy into practice, transfer commercial and marketing needs into concrete projects and clearly convey the right message</li><li>Internet and technology savvy&nbsp;and always up to date with the latest trends and technologies</li><li>Previous work experience in a&nbsp;retail, wholesale or e-commerce business</li><li>Other&nbsp;EU language&nbsp;knowledge would be an advantage</li><li>Computer literate&nbsp;and Google search savvy. Must have&nbsp;excellent&nbsp;working knowledge of&nbsp;MS Office Tools</li></ul>&nbsp;Qualifications:<ul><li>Methodical&nbsp;with meticulous&nbsp;attention to detail</li><li>Self-motivated, proactive and independent -&nbsp;takes ownership&nbsp;of initiatives and projects</li><li>Decisiveness&nbsp;and strong&nbsp;problem-solving skills</li><li>Exceptional&nbsp;organizational&nbsp;and&nbsp;presentation&nbsp;skills</li><li>Teamwork&nbsp;&amp;&nbsp;collaboration, ability to work with diverse teams</li><li>Creative mindset, able to generate and develop fresh, engaging ideas</li><li>Passion for&nbsp;all things Digital</li><li>DIY enthusiasts will be preferred</li></ul>&nbsp;What we offer:<ul><li>Excellent&nbsp;working&nbsp;environment</li><li>Competitive&nbsp;remuneration&nbsp;package&nbsp;&amp;&nbsp;extra benefits</li><li>Commuting&nbsp;expenses</li><li>Potential for&nbsp;expansion of role and opportunity for professional development&nbsp;due to company growth</li><li>The chance to be&nbsp;part of a team&nbsp;that will contribute to our company and&nbsp;brands stand out&nbsp;in the&nbsp;European tools market</li></ul>

Senior Brand Manager

The&nbsp;Trade Marketing Manager&nbsp;will play a crucial role in driving&nbsp;brand visibility, increasing&nbsp;market share, and&nbsp;maximizing sales growth.&nbsp;This position involves&nbsp;collaborating closely with sales, brand, and product teams to create and implement effective trade marketing plans&nbsp;that align with the&nbsp;company's overall business objectives. This role requires&nbsp;strategic thinking&nbsp;and involves leveraging a&nbsp;strong analytical background&nbsp;to understand&nbsp;market &amp; retail dynamics, consumer behavior, and&nbsp;sales data&nbsp;to optimize trade marketing efforts. The ideal candidate will have&nbsp;strong leadership skills&nbsp;and will possess&nbsp;expertise in sales analysis, business insights&nbsp;and&nbsp;trade marketing best practices&nbsp;to support the company's overall business objectives.&nbsp;Key Responsibilities:Market and Competitor Analysis:&nbsp;Perform ongoing&nbsp;market research&nbsp;and&nbsp;mapping, customer segmentation&nbsp;as well as&nbsp;competitor analysis&nbsp;to identify market trends,&nbsp;consumer preferences, and&nbsp;competitive positioning, providing actionable insights to the sales, product and marketing teams including&nbsp;new product/range proposals and pricing policies.Sales and Business Analysis &amp; Forecasting:&nbsp;Develop and maintain&nbsp;dashboards and reports, utilizing data analytics tools. Conduct&nbsp;in-depth sales analysis&nbsp;(turnover, sales volume per SKU / brand / category/ market/ key account etc) and&nbsp;the impact of trade marketing activities on sales performance&nbsp;to identify trends, opportunities, and areas for improvement as regards trade marketing &amp; pricing strategies, promotional activities&nbsp;to drive business growth and improve market shares &amp; penetration.Trade Planning:&nbsp;Develop and execute&nbsp;comprehensive trade marketing plans that support the company’s sales and marketing objectives, in close collaboration with sales, marketing, and product teams&nbsp;to align&nbsp;with brand and product strategies&nbsp;and&nbsp;overall business goals.Campaign Management &amp; Retail Execution:&nbsp;Lead the&nbsp;development&nbsp;and implementation of&nbsp;retail execution plans,&nbsp;including&nbsp;merchandising, promotions, events and in-store activations, to drive product visibility, engagement, and sales. Collaborate with sales and marketing teams to develop&nbsp;promotional materials, point-of-sale (POS) displays, and sales collateral&nbsp;to support product launches and seasonal campaigns.&nbsp;Sales team training&nbsp;on all relevant initiatives.Relationship Building:&nbsp;Build and maintain&nbsp;strong relationships with key retail partners, distributors, and other stakeholders&nbsp;to ensure successful execution of trade initiatives.&nbsp;Support key accounts&nbsp;with&nbsp;marketing plans&nbsp;and campaigns in collaboration with Brand teamInnovation and Best Practices:&nbsp;Stay&nbsp;current with industry trends, innovations, and best practices in shopper marketing. Introduce&nbsp;new tools, techniques, and approaches to enhance campaign effectiveness and shopper engagement.Budget Management:&nbsp;Develop and manage trade marketing budgets, ensuring&nbsp;effective allocation&nbsp;of resources to&nbsp;maximize ROI on trade marketing initiatives.Team Leadership:&nbsp;Mentor and&nbsp;guide team members,&nbsp;fostering a&nbsp;collaborative&nbsp;and&nbsp;high-performance&nbsp;culture not only within the trade marketing team, but&nbsp;also cross-functional&nbsp;between sales, marketing, product teams&nbsp;Requirements:<ul><li>Bachelor’s degree&nbsp;in business administration, Marketing or related field from&nbsp;a well reputable University&nbsp;with&nbsp;excellent academic record</li><li>MBA or master’s degree will be preferred</li><li>Minimum of&nbsp;7-10 years of experience in trade marketing,&nbsp;sales analysis, business insights, or related roles</li><li>Previous experience in the&nbsp;tools, machinery&nbsp;or&nbsp;chemicals&nbsp;industry will be preferred</li><li>Proven&nbsp;track record&nbsp;of developing and executing&nbsp;successful trade marketing plans&nbsp;and campaigns.</li><li>Experience in an&nbsp;omni-channel retail</li><li>Outstanding&nbsp;written and verbal communication skills in&nbsp;Greek &amp; English</li><li>Proficiency in&nbsp;data analysis tools and platforms&nbsp;(e.g., Nielsen, IRI, Power BI, Tableau).</li><li>Proficiency in&nbsp;ERP – CRM&nbsp;tools and&nbsp;Microsoft Office&nbsp;Suite</li><li>Internet and technology savvy&nbsp;and always up to date with the latest trends and technologies</li><li>Leadership experience&nbsp;with a demonstrated ability to manage and develop a team</li><li>Other&nbsp;EU language&nbsp;knowledge would be an advantage</li></ul>&nbsp;Qualifications:<ul><li>Strong&nbsp;understanding of retail dynamics, shopper behavior, and consumer psychology.</li><li>Excellent&nbsp;project management skills, with the ability to manage multiple projects simultaneously.</li><li>Strong&nbsp;analytical skills&nbsp;with a proven ability to&nbsp;interpret complex data&nbsp;and translate it into actionable business strategies.</li><li>Exceptional&nbsp;communication and interpersonal skills,&nbsp;with the ability to influence and build strong relationships with internal and external stakeholders.</li><li>Ability&nbsp;to thrive in a fast-paced, dynamic environment&nbsp;and adapt to changing priorities.</li><li>Passion for&nbsp;all things Digital</li><li>DIY enthusiasts will be preferred</li></ul>&nbsp;What we offer:<ul><li>Excellent&nbsp;working&nbsp;environment</li><li>Competitive&nbsp;remuneration&nbsp;package&nbsp;&amp;&nbsp;extra benefits</li><li>Commuting&nbsp;expenses</li><li>Potential for&nbsp;expansion of role and opportunity for professional development&nbsp;due to company growth</li><li>The chance to be&nbsp;part of a team&nbsp;that will contribute to our company and&nbsp;brands stand out&nbsp;in the&nbsp;European tools market</li></ul>

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senior brand manager

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trade marketing manager

ΦΟΥΡΝΑΡΑΚΗΣ Α.Ε

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