crm specialist

Our Marketing team is on the lookout for a highly motivated CRM Marketing Specialist to join our dedicated CRM team and build campaigns that will help us grow our customer base and retain long-term loyalty relationships with our customers. 

You will be responsible for the hands-on execution of promotional campaigns (e.g. emails, push notifications, in-app messages etc.) by leveraging state-of-the-art segmentation and engagement tools to build highly targeted multi touch marketing experiences for our community of customers. You will use your creativity, organization and prioritization skills to deliver multiple projects and you like to play around with data that help you find interesting, actionable insights.

What you’ll do: 

• Plan, design and execute CRM monthly campaigns with focus on higher engagement with our customers

• Set up (ad hoc) promotional campaigns for marketing initiatives by leveraging all CRM channels (email, mobile and web push notifications, in app messages) and experiment with the optimal combination per case

• Address all critical user lifecycle stages through ongoing cross-channel communication and constantly optimize these messages based on findings

• Monitor and ensure deliverability of our communications, message responsiveness to device, tracking and redirection to web or app pages that fulfill customers’ expectations

• Plan, execute and document conducted A/B tests within the CRM channels

• Own campaign level reporting and evaluation, analyze results in a way that contributes to CRM and Business performance through actionable insights

• Collaborate with the Business Intelligence team to further analyze customers’ behavior and gain insights to improve CRM tactical approaches

• Actively participate in budget planning and implementation of incentivised campaigns that aim to activate our customers in the most efficient way

• Research and develop best practices and automations that will help elevate campaign management to the next level

• Participate in brainstorming sessions and contribute with creative content ideas

What you need to be successful

• Previous working experience in CRM or Performance Marketing in a fast paced environment

• Strong familiarity with user retention & growth strategies in a digital environment

• Experience with digital marketing best practices, users’ segmentation and customer retention strategies

• Experience with campaign analysis and development of reports that provide actionable insights

• Detail-oriented, with focus on a high degree of precision

• Analytical mindset with a strong disposition for data-driven decision making

• A proactive mentality - ability to manage and prioritize multiple projects independently

• Experience with A/B Testing (Testing mindset: Test everything that matters)

• Experience with CRM tools for mobile apps (e.g. Braze, Hubspot etc)

• MS Office Excel skills: You know your way around pivot tables!

• Strong communicator with the ability to collaborate with multiple people from different backgrounds and expertise

Nice to have:

• Bachelor/MSc in Computer Science, Mathematics, Engineering, Marketing or Business Administration

• SQL / Javascript basic understanding

• HTML / CSS basic understanding

• Liquid syntax familiarity is considered a plus