crm manager

We’re on the lookout for a CRM Marketing Manager to join our growing CRM team at efood! In this role, you’ll take end-to-end ownership of CRM campaigns that build loyalty, drive engagement, and contribute to business growth. You’ll work across all CRM touchpoints (email, push, in-app, etc.) and use the latest tech and tools to craft and optimize data-driven marketing journeys.

This is a hands-on execution and strategy role. You will collaborate closely with Performance Marketing, Business Intelligence, Product, and Content teams to turn insights into impactful campaigns.
 

What you’ll do:

• Own the planning, design, execution, and performance optimization of monthly and ad hoc CRM campaigns aimed at driving user engagement, conversion, and retention.

• Leverage all CRM channels (email, push notifications, in-app messages) and experiment with multi-channel flows to deliver the right message to the right customer at the right time.

• Address the full user lifecycle from onboarding and activation to re-engagement and loyalty through targeted, personalized communication strategies.

• Monitor and optimize CRM campaign performance: deliverability, responsiveness, deep linking, and channel performance.

• Design and execute A/B tests to improve campaign effectiveness and customer engagement.

• Analyze campaign results, derive actionable insights, and proactively recommend improvements to increase CRM ROI.

• Work with Business Intelligence to deep dive into customer behavior and identify opportunities for CRM growth and automation.

• Support budgeting and planning of incentive-based campaigns in a cost-effective way.

• Research and implement CRM best practices, emerging tactics, and automation workflows to elevate campaign performance.

• Actively contribute creative campaign ideas and collaborate cross-functionally to ensure message relevance and consistency.

• Work closely with Delivery Hero’s central CRM team, to ensure we get all learnings from other entities across the globe.

• Experiment with AI on all workflows of our CRM lifecycle.

What you need to be successful

• Strong hands-on experience in CRM or performance marketing within a fast-paced, digital-first environment is essential.

• Strong understanding of user retention and growth strategies across the full customer lifecycle.

• Hands-on experience with CRM tools (e.g., Braze, Hubspot) and multichannel campaign management.

• Excellent analytical skills with a data-driven mindset and ability to generate actionable insights.

• Solid experience with A/B testing, segmentation, and personalization strategies.

• Advanced Excel skills; comfortable working with pivot tables and large datasets.

• Familiarity with campaign reporting and KPI tracking to evaluate campaign success.

• Organized and proactive with the ability to independently manage multiple priorities and deadlines.

• A collaborative spirit and strong communication skills, especially across multidisciplinary teams.

Nice to have:

• Bachelor’s or Master’s in Marketing, Business, Computer Science, Engineering, or related field.

• Basic understanding of SQL, JavaScript, HTML/CSS, or Liquid syntax.

• Experience with mobile-first CRM strategies and app engagement tactics.