Performance Marketing Executive (Mobile App)

Limassol / Greece / Nicosia / Remote / Athens

Marketing – Performance Marketing /

Full-time /

Hybrid

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Performance Marketing Executive (Mobile App)

The Role: 

We are seeking a skilled and data-savvy Performance Marketing Executive specialised in mobile applications to join our dynamic team. Working in a rapidly evolving and agile environment, you will be responsible for the mobile app marketing landscape, with an emphasis on driving growth via app acquisition strategies.

Main responsibilities:

• Develop and execute performance marketing strategies for app campaigns across various platforms.

• Conduct targeted audience research tailored to app users.

• Analyse campaign data to optimise app-specific metrics and user engagement.

• Prepare insightful reports to communicate app campaign outcomes, insights, and recommendations to stakeholders.

• Manage advertising budgets to ensure a strong ROI in app marketing campaigns.

• Conduct competitor analysis to understand our key competitors’ strengths, weaknesses, and strategies.

• Collaborate with internal and external stakeholders to ensure the successful execution of our marketing campaigns.

• Stay updated on industry trends and technologies to refine campaign strategies.

Main requirements:

• BSc/MSc in Mathematics, Statistics, Marketing, or a related field.

• At least 3 years of experience in a similar position, with a focus on managing large-scale app campaigns.

• Proven experience in an app-first business environment, especially in the financial services or gaming industry.

• In-depth knowledge of app-tailored digital advertising platforms (I.e., Google Ads, Meta, and AppLovin).

• Experience in using third party app measurement platforms (i.e., Firebase, AppsFlyer) and competitor analysis platforms (i.e., data.ai).

• Advanced skills in data analysis and optimisation techniques, with a focus on app marketing metrics and KPIs.

• Excellent communication and interpersonal skills.

• Strong attention to detail.

• Very good knowledge of English.

• Advanced Microsoft Excel skills.

Benefit from:

• An attractive remuneration package, plus performance-related rewards.

• Intellectually stimulating work environment.

• Continuous personal development and international training opportunities.

The Hiring Experience: What Awaits You

• Let’s Connect – Intro Chat with Talent Acquisition

• Test your edge – Aptitude Assessment

• Deep Dive – First Interview with Your Future Team

• Bring It to Life – Role-Specific Take-Home Task

• Test your edge – Personality Assessment

• Final Connection – Final Interview

All applications will be treated with strict confidentiality!

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