senior crm designer (email developer)

At Wolt, CRM is one of the key ways we build meaningful, timely relationships with our customers across email, push, in-app, and lifecycle journeys. We’re now looking for a Senior CRM Designer to help us raise the quality, scalability, and technical reliability of our CRM creative.

This is a hybrid design-development role for someone who can bridge the gap between high-end visual design and hands-on technical execution. You won’t just design CRM assets — you’ll build responsive, production-ready emails that can reach millions of customers and render beautifully across major email clients, including Gmail, Apple Mail, Outlook, mobile, and dark mode.

The role is being created to help Wolt move beyond more manual CRM template workflows and improve the quality, consistency, and efficiency of CRM production. You’ll help us build better systems, stronger templates, and more reliable execution so our lifecycle communications feel polished, on-brand, and technically robust at scale.

What you’ll be doing

• Design visually compelling, on-brand CRM emails and lifecycle communications in Figma.

• Translate Figma designs into responsive, production-ready HTML emails.

• Build clean, email-safe HTML and CSS, including table-based layouts, inline CSS, and responsive structures.

• Ensure emails render reliably across major email clients, including Gmail, Apple Mail, Outlook, mobile environments, and dark mode.

• Bring motion thinking into CRM creative, balancing visual impact with the technical realities of email production.

• Partner with CRM, Marketing, Product, Brand, and regional teams to improve the quality and performance of lifecycle communications.

• Help standardize CRM templates, QA processes, and documentation so teams can move faster while maintaining a high quality bar.

• Test, QA, and troubleshoot emails before launch, ideally using tools such as Litmus or Email on Acid.

• Use performance learnings, A/B test results, and stakeholder feedback to iterate on design systems, templates, and email execution.

• Explore opportunities to use AI and automation responsibly to reduce manual work, improve QA, accelerate production, and scale creative output.

Our humble expectations

Core Requirements

• Proven ability to build HTML emails from scratch, not only design them.

• Hands-on experience with table-based layouts, inline CSS, responsive email design, and email-safe development patterns.

• Good understanding of mobile responsiveness, accessibility considerations, and dark mode optimization.

• Strong experience designing marketing, CRM, or lifecycle emails in Figma.

• Deep understanding of how email design differs from web design, including client constraints, rendering quirks, and technical trade-offs.

• Strong visual design craft, with the ability to create clear, polished, brand-aligned communications.

• A practical QA mindset: you care whether the email works everywhere, not just whether it looks good in Figma.

• Ability to collaborate with marketers, designers, product partners, and technical stakeholders.

• Comfort working in a fast-moving environment where quality, speed, and scalability all matter.

• Curiosity for using AI, automation, or smarter workflows to improve production quality and reduce repetitive manual work.

Nice to Have

• Experience with MJML or similar email frameworks.

• Familiarity with CRM or email marketing platforms such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or similar tools.

• Experience with A/B testing, lifecycle experimentation, and performance optimization.

• Basic understanding of deliverability best practices.

• Experience creating reusable CRM components, modular email systems, or scalable template libraries.

• Experience partnering with CRM, lifecycle, retention, or growth marketing teams.

• Exposure to localization workflows and multi-market CRM production.

What Good Looks Like

• You’ve shipped real marketing or lifecycle emails — not just static designs.

• You can move confidently from Figma concept to production-ready HTML.

• You balance visual quality with technical constraints and know when to simplify for reliability.

• Your emails render consistently across major clients, devices, and dark mode.

• You understand why email design is different from web design.

• You bring motion thinking and strong craft, while staying realistic about what works in email.

• You improve the system around you: templates, QA checklists, reusable components, documentation, and ways of working.

• You help Wolt move from manual CRM production toward higher-quality, more scalable CRM creative workflows.