b2b marketing automation lead
Wolt Greece
Αθήνα
Αθήνα
Αορίστου
Πωλήσεις / Marketing / Εμπόριο Λιανικής
Στο χώρο εργασίας
Πλήρης απασχόληση
Περιγραφή Θέσης
Are you a seasoned expert in B2B Marketing Automation and have experience managing multi-country multi-touch campaigns? If you equally enjoy setting up platforms and tech stack and to solve data problems as you are figuring out new creative ways to engage users across the funnel - this might be an opportunity for you!
Role Background
Wolt is a Finnish technology company and we’re best known for our food delivery platform. We’ve grown significantly in the last three years, expanding our operations from just four countries across the Nordics, to 26+ countries across Europe and Asia today. And we’re just getting started.
Regardless of how fast we are growing, we strive for the best-in-the-world in everything we do. That’s everything from product development to local country operations to developing engaging marketing campaigns for each of our 26+ markets. And now we are searching for a Marketing Automation Lead to join our B2B Marketing team where your primary goal will be to take our CRM and email marketing strategies to a whole new level.
As the B2B Marketing Automation Lead, you will own the global B2B Marketing Automation strategy for Wolt Merchants, Wolt for Work, and Wolt Drive prospects, users, and accounts. This role covers both the technical and data aspects, as well as identifying key engagement touchpoints. Your primary goal is to build a world-class system that supports B2B customer acquisition, onboarding, retention, engagement, and growth.
In this role, you will collaborate with various global teams, including Marketing, Account Management, Sales, Product, Analytics, and Engineering, to develop automated marketing capabilities across multiple channels (email, SMS, in-app, and more). You will also own the conceptualization, creation, execution, and optimization of innovative, best-in-class automated campaigns.
We are looking for a motivated, innovative, and analytical leader with a passion for both data and marketing, who can shape the future of Marketing Automation for B2B at Wolt.
Key Responsibilities
- Lead and manage all automated campaigns globally across Wolt Merchants, Wolt for Work, and Wolt Drive, ensuring they are executed efficiently with best practices.
- Mentor, grow, and lead the global B2B Marketing Automation team, while staying hands-on with key projects.
- Map, structure, and oversee data migration projects in collaboration with internal and external teams to ensure marketing automation is scalable and globally aligned.
- Work closely with Product, Legal, and Operations teams internationally to ensure the necessary data points are captured and any changes that affect marketing automation campaigns are addressed.
- Continuously optimize and improve communications across email, push notifications, and in-app messaging.
- Establish KPIs for all automation processes and develop monthly performance reports that align with company-wide objectives.
- Coordinate campaign-related activities with local stakeholders, including planning, segmentation, localization, setup, and evaluation.
- Develop and implement automated, multi-touch programs across the customer lifecycle to reduce manual effort and improve scalability.
- Create A/B testing cycles to maximize campaign performance and engagement.
- Own the identification, onboarding, and setup of new marketing automation platforms and tools.
Our humble expectations
- 7+ years of experience in marketing automation or marketing operations leadership roles within B2B Tech, SaaS, eCommerce, or similar industries.
- Proven experience building and leading a high-performing team.
- Proven expertise in designing acquisition and engagement funnels, and creating effective communications for different stages of the customer lifecycle.
- Strong technical knowledge of data platforms, marketing software, and CRM tools.
- Experience delivering automated lifecycle campaigns at scale across multiple countries.
- Proven ability to work across various business units and stakeholders.
- Strong analytical skills, with confidence in working with data and engineering teams.
- Experience delivering creative and impactful campaigns in a fast-paced environment.
- Familiarity with creating communication plans across diverse marketing channels.
- Eagerness to learn and adaptability to thrive in a dynamic, constantly evolving environment.
- Expertise in email best practices, including creatives, templates, metrics, KPIs, segmentation, dynamic content, and testing methodologies. Experience with SMS, WhatsApp, in-app notifications, and other channels is a major plus.
- Experience with Iterable, Braze, HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud is a must.
- Experience in implementing a Marketing Automation platform from scratch is a major plus.
- Previous experience in food delivery, on-demand delivery, logistics or markeplace is a strong plus.
Next steps
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
Along with a competitive salary and benefits, you will also be eligible for our stock option plan.You will fit into a truly diverse team across 27 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.If you have any further questions about the position, you can turn to:
Paul Smith, Talent Acquisition Partner - [email protected]
Please note that we do not accept applications sent by mail. You should submit your application through our careers website!
Τομέας
Πωλήσεις / Marketing / Εμπόριο Λιανικής
Χώρος Εργασίας
Στο χώρο εργασίας
Σύμβαση Χρόνου
Αορίστου
Τύπος εργασίας
Πλήρης απασχόληση
Περιγραφή Εταιρείας
We’ve got an idea And it’s a big one
Anything in your city. Delivered to you within minutes. That’s where we’re heading, and we’d love you to help us get there!
A shopping mall at your fingertips
Think of it this way. It’s as if we’re building a shopping mall that fits in your hand. We started with the food court on the top floor, and over time we added groceries and other stores and boutiques.
If you build it, they will come
To pull this off we need glorious products. And that's exactly what we're determined to build. Our tech brings together our customers, courier partners and merchant partners in real time – calculating hundreds of millions of routes every day.
Getting the essentials right
Our story began in Helsinki – the capital of Finland. Low population density, no strong takeaway or delivery culture and high labor costs made it a tough nut to crack. And let’s be honest, the weather didn’t help. But it gave us a chance to focus on the essentials, like building our tech and making our operations as smooth as possible.
Customer experience comes first
From app design to dynamic discovery, our goal is always to offer the best experience. We’re humbled and proud to say our apps have the industry’s highest rating on the App Store (4.8) and Google Play (4.6)*. *Global average as of November 2023
Customer support with heart and soul
We know there are lots of moving parts with real-time deliveries. If something goes wrong, our support team is there to answer in the local language in under 2 minutes. These are real people, ready and waiting to help.
The right way to scale
From day one we built our tech with scaling in mind. This allows us to operate efficiently in small countries with a population of only one million – or in cities with just 10,000 people living in our delivery area.
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