family segment manager

The Family Segment Manager is a senior leadership role responsible for owning and developing Vodafone’s Family (Household) segment as a core pillar of the company’s commercial strategy. The role leads the end-to-end management of converged propositions across postpay, fixed, TV, and value-added services, with full P&L ownership and go-to-market responsibility. It plays a critical role in maximizing household value through bundling, increasing customer lifetime value, and strengthening long-term retention. This is a high-impact role combining commercial ownership, segment strategy, and cross-functional leadership, directly influencing revenue growth and customer loyalty.

Key Accountabilities:
•    Define and lead the Family segment strategy as a core growth pillar, setting a clear vision for Vodafone’s household proposition and identifying growth opportunities through customer insights, market trends, and competitive analysis.
•    Own the full P&L of the Family segment across postpay, fixed, and TV, driving revenue growth, ARPU uplift, margin optimization, and closely monitoring performance to take corrective actions when needed.
•    Lead the end to end go to market strategy for all Family propositions, defining commercial offers, pricing and bundling, and ensuring strong execution across all channels (retail, digital, inbound, outbound).
•    Design and evolve converged and bundled offers combining postpay, fixed, TV, and value added services, ensuring simplicity, competitiveness, and strong customer value perception.
•    Drive customer lifetime value and retention through loyalty, upsell and cross sell initiatives, while collaborating closely with Product, Commercial, Digital, Retail, Finance, and CX teams to ensure aligned end to end execution.

Who you are

•    8–12+ years of experience in commercial, marketing, or product roles and proven experience with P&L ownership and delivering business growth.
•    Strong understanding of telco products (postpay, fixed, TV) and convergence strategies.
•    Experience in managing complex, multi-product propositions.
•    Strong leadership and stakeholder management skills.
•    Ability to translate strategy into execution across multiple channels combined with with high level of ownership, accountability, and results orientation.
•    Data-driven mindset with strong analytical capabilities.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

• Award-winning work environment -certified #1 Top Employer in Greece 

• Competitive pay, bonus & remuneration package 

• Private Health & Medical Insurance  

• Hybrid way of working: a blend of remote and office-based working, including the option to work from abroad 

• Unlimited connectivity with our mobile, landline and Vodafone TV services – Experience first what our customers love 

• Unlimited access to learning resources and trainings 

• Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service  

• Remote work equipment to help you create a comfortable, ergonomic workspace at home  

• Spirit of Vodafone days: dedicated time to pause, develop new skills and connect with our teams, values and services 

• Extra days off: Vodafone Day, Family Day, Volunteering Day  

• Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking 

• Special employee offers and discounts