crypto crm and product executive

We are launching a crypto casino to challenge the best.

We want you to be a big part of it.

Role purpose:

• You understand what a crypto casino customer wants and you deliver the product and promotions to them.

• Your role covers Product management, CRM execution and overseeing some third-party operations.

• Become an expert in our product, understanding the full platform capabilities and configure the most competitive Bonuses and Products.

• Configure the CRM system and deliver the CRM strategy.

• Monitor services outsourced to 3 rd parties, including CS, Risk and Fraud.

• This is an opportunity to grow with a start-up with big ambitions.

Key responsibilities:

• You are responsible for ensuring the product and promotional proposition is competitive.

• Contribute to the CRM strategy and lead the delivery.

• Champion experimentation to engage customers and give us a market edge.

• Brief and Coordinate the design and delivery of CRM campaigns.

• Propose and Configure bonuses for Customer Lifecyle Management as well as Promotional calendar.

• Review CRM campaigns using the Plan-Review-Improve learning cycle

• Contribute to the product Strategy and lead the delivery.

• Manage the website to feature the most relevant games and information.

• Optimise the offering to promote the best products and promotions at all times.

• Monitor competitor products for trends, fill gaps and strengthen product USPs.

• Monitor third party performance for Customer Services, Risk and Fraud.

• You gather customer feedback and use the insight to improve the service.

• Drive customer-centric decisions-making

• Report on CRM, Product and Operational KPIs

Required skills and experience:

• Crypto knowledge or keen interest

• Online betting and/or gaming experience preferred

• Good written and verbal English communication skills

• Customer focused

• Pro-active in recommending improvements and taking ownership

• You are consistent, reliable and work to a high standard