senior programmatic specialist
Relevance Digital Agency
Αθήνα
Αθήνα
Υβριδική
Marketing
Αορίστου
Πλήρης
Περιγραφή Θέσης
We see every recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing.
As a Senior Programmatic Specialist you will:
Oversee the end-to-end setup, management, and optimization of programmatic campaigns across DV360, Adform, and Native platforms (Taboola, Outbrain)
Lead the technical setup of campaigns in ad servers (CM360/Adform)
Deliver deep-dive reports & insights and identify trends in audience behavior to influence overall media strategy
Own the delivery against demanding KPIs (CPA, ROAS, Brand Lift).
Implement A/B testing frameworks for creatives, landing pages, and bidding strategies
Act as the first point of contact for tracking issues, pixel discrepancies, and creative quality check, utilizing Google Tag Manager and debugging tools
Lead relationships with publishers to negotiate PMPs (Private Marketplaces) and Programmatic Guaranteed deals
Provide guidance for junior specialists, ensuring best practices are followed across the department
Job requirements
What you will bring:
Bachelor’s degree in Marketing, Economics, Statistics
A minimum of 3 years of hands-on experience in programmatic trading
Expert knowledge of programmatic DSP platforms (e.g. DV360, Adform)
Strong working knowledge of Google Tag Manager (GTM) and ad servers, with experience supporting tracking and measurement implementations
Advanced analytical mindset for data-driven decision making
Proven ability to manage high-budget portfolios across varying markets and industries simultaneously
Full professional proficiency in both Greek and English
Experience with data visualization tools like Looker Studio or Tableau is a plus
Benefits
Competitive salary
Hybrid Working Model
Private Medical & Life Insurance
Inspiring and challenging projects
Growth opportunities
Extensive education
City Center Office
Υβριδική
Marketing
Αορίστου
Πλήρης
Περιγραφή Εταιρείας
We launched Relevance Digital Agency in 2013 with one goal in mind: to create a cutting-edge digital business & technology services provider and redefine the added value of performance marketing to a company’s growth and sustainability. Today, other than implementing the latest performance marketing techniques using custom technology our mission is to help our clients with their business by: (1) using Business Intelligence tools to integrate our clients’ properties with marketing tools for better attribution and automation, (2) analyzing data and helping them take well-informed business decisions. We have our finger on the pulse of digital transformation and are constantly investing in new technologies & capabilities. In the last year only, we have (1) expanded our development department, (2) institutionalized a Business Intelligence unit of experienced data scientists, (3) invested in people with deep industry expertise across verticals.