Jobily
seo & paid media executive
Philip Morris International
Ασπρόπυργος
Ασπρόπυργος
Φυσική παρουσία
ΜΜΕ / Social Media
Αορίστου
Πλήρης
Περιγραφή Θέσης
As a Search Engine Optimization (SEO) and Paid Media Executive, you will lead and execute digital marketing strategies that include both organic search optimization and paid campaigns. Your role is to increase online visibility, drive qualified website traffic, maximize ROI of paid performance by creating and implementing effective strategies, staying updated on industry trends, and managing campaigns with precision. You will work towards optimizing organization's online presence, increase audience reach audiences along with brand awareness and consideration and contribute to the success of the organization's digital ecosystem.
Your ‘day to day
Develop and implement comprehensive SEO & Paid Media strategies to identify growth opportunities by improving organic search rankings and driving website traffic.
Conduct keyword research and analysis to optimize content for search engines and LLM platforms.
Manage on-page and off-page optimization, meta tags, and technical elements for improved search engine rankings, including link building.
Manage web developments to achieve SEO-friendly content, by improving technical capabilities for site speed, mobile usability, and crawlability.
Monitor and analyse website analytics, provide insights and recommendations for continuous improvement.
Plan, execute, optimize paid media campaigns, targeting, and bidding strategies for optimum results. Explore and test new ad formats and channels, relevant to business goals.
Collaborate with internal and external stakeholders to execute SEO and paid media strategy with content creation and business purposes.
Manage resources effectively, ensuring efficient budget allocation and maximizing return on investment (ROI), and provide forecast based on spend and performance.
Experiment with AI-powered tools and platforms to enhance SEO analysis, content generation, and paid campaigns’ optimization.
Stay updated on industry trends, best practices, emerging technologies and algorithm changes to ensure effective strategies.
Who we’re looking for
Bachelor’s degree in Marketing, Business Administration, Digital Marketing or other related field will be preferred. MBA or MSc will be considered an asset.
Minimum 2-3 years of proven experience in SEO and paid media management. Experience working with an international brand/e-shop combined with a strong track record in managing successfully brand digital campaigns will be considered a plus.
Proficiency in web analytics tools, such as Google Analytics. Relevant certifications will be considered a plus.
Understanding of web development principles and responsive design, along with knowledge of HTML, CSS and JavaScript will be considered a plus.
Excellent project management & communication skills (both in Greek & English).
Great collaborative spirit, with strong analytical & problem-solving abilities.
Ability to operate in a dynamic and agile environment.
What we offer
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore
Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong
Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
Φυσική παρουσία
ΜΜΕ / Social Media
Αορίστου
Πλήρης
Περιγραφή Εταιρείας
Headquartered in Stamford, Connecticut and listed on the New York Stock Exchange (NYSE: PM), at PMI, we are building our future on replacing cigarettes with smoke-free products that—while not risk-free—are a better alternative than cigarette smoking.
It’s the biggest shift in our history. And it’s the right one for our consumers, our company, our shareholders, and society.
Led by science and innovation, and with the right regulatory encouragement and support from civil society, we can achieve our vision of a smoke-free future, faster.
“PMI today is an entirely different company to the one I joined,” said Jacek Olczak, CEO of PMI. “Our products, people, and purpose have evolved.”
10 facts about Philip Morris International
Unless otherwise stated, figures are as of December 31, 2023
Employees
R&D
Markets
Smoke-free markets
Production
Consumers
Brands
Revenue
Shipment volume
~82,700 employees around the world
(Figure includes Vectura Fertin Pharma, and Swedish Match.)
Over 1,586 research and development scientists, engineers and technicians working on smoke-free products
Approximately 180 markets where our products are sold
92 markets where our smoke-free products are sold
(as of September 30, 2024)
50 production facilities worldwide
150 million consumers worldwide
5 of the world’s top 15 cigarette brands, including Marlboro
USD 35.1 billion net revenue
738.2 billion units total shipment volume