Your ‘day to day’:

• Lead brand building for IQOS and embed brand guidelines in all commercial programs, projects and initiatives.
• Create Brand Building campaigns and Consumer Events aiming to strengthen the emotional link between consumers and the brand, in alignment with consumer context and brand objectives.
• Design and develop communication assets and narratives for internal and external activations
• Participate in commercial programs, projects and initiatives providing brand deep expertise, from idea generation to go-to-market and execution.
• Manage marketing agencies and third parties and follow-up on the day-to-day business with them to ensure good collaboration, impactful deliverables, fast execution and controlled cost of activities as part of marketing budget.
• Identify key opportunities for local campaigns not included in the global calendar, based on expertise and knowledge of the local trends and business environment.
• Liaise with Region and Central Category teams to ensure best-in-class design and implementation of global and regional mandates as to brand activation.
• Continuously assess and monitor effectiveness of brand activations.
• Control and analyze brand activities' budget on a systematic basis to ensure efficiency and cost effectiveness.
• Ensure that execution of all brand activities are done by applying with “Marketing code” and applicable legislation.

Who we’re looking for:

• 7+ years of experience in Brand / Marketing role, ideally in a multinational or big local company with proved performance in developing meaningful marketing or communication campaigns.
• Bachelors’ degree in Marketing/Communication, Business Administration or related fields.
• Master in Business Administration/Marketing would be considered an asset.
• Strong presentation skills and master storyteller.
• Excellent written and verbal communication skills both in Greek and English.
• MS Office advanced capabilities & good understanding in online tools.
• Digital marketing & social media strategies understanding.

What we offer:

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.