Your day to day will include:

• Collaborating with key stakeholders in the development of reward strategies and CRM calendars 
• Assisting in the analysis of available customer databases to identify trends and characteristics for targeting purposes 
• Performing customer analysis to define target groups for campaigns
• Proposing optimization & enhancements on the campaign management tool
• Proposing offers to relevant segments based on lifecycle (reactivation, retention, upsell/ cross sell)
• Monitoring the campaigns roll-out and execution (i.e., messages delivery, bonus rewarded)
• Tracking campaigns’ performance and CRM expenses, presenting results and insights
• Identifying CRM trends and recommending adaptations to enhance campaign effectiveness
• Providing business cases for proposed campaigns to define budgets and expected uplifts 

What you need to succeed: 

• BSc in Business Administration, Marketing, Mathematics, or other relevant field
• 4+ years of hands-on experience in a similar role within a fast-paced organization 
• Knowledge of Salesforce Marketing Cloud or other CRM tools (Siebel CRM, Unica, Responsys, Optimove) is preferable
• Familiarity with statistical tools (ie. SPSS Modeler) 
• Understanding of sophisticated customer segmentation & experience on defining segmented campaigns
• Effective organizational and planning skills
• Business Acumen
• Analytical skills 
• Strong attention to detail 
• Team player 
• Ability to work under pressure and deliver with high quality within strict timeframes
• Strong communication and presentation skills both in Greek and English languages
• Advanced MS Office skills, particularly in MS Excel
•  

What’s in it for you?

• An award-winning working environment 🚀
• State of the art facilities including gym & restaurant 🏢
• Hybrid working model 💻
• Competitive salary package and bonus scheme 💸
• Health insurance coverage & Pension Plan 🙏
• Monthly food allowance 🍴
• Continuous learning with classroom/digital trainings by OpapAcademy 🎓
• Internal Career Opportunities 💼
• Well-Being Activities 💪

OPAP Group is an equal opportunity employer