in-store communications manager (3588)

The In-Store Communications Manager role plays a pivotal role in shaping the in-store experience across OPAP and PLAY stores. Your goal? Drive innovation through new store formats, digitalization, and network optimization, all while ensuring a seamless and entertaining retail environment.

Your day to day will include:

• Leading own team, providing support and feedback to foster skill growth and goal achievement
• Directing the development and execution of in-store communication strategies across the retail network
• Collaborating on go-to-market plans and driving marketing initiatives like immersive experiences and activations 
• Ensuring consistency in retail marketing assets, adhering to guidelines and communication strategy
• Implementing and overseeing communication rules, managing merchandising and digital signage schedules 
• Analyzing market trends and customer insights to recommend improvements in store design and customer engagement
• Managing multimedia content production (immersive, video, events) to align with the commercial plan
• Managing the merchandising process and external collaborators, ensuring effective execution and monitoring performance
• Assessing the impact of marketing initiatives on retail KPIs and recommending improvements
• Conducting regular market visits to evaluate feedback and improving in-store communication effectiveness

What you need to succeed: 

• BSc in Communication, Marketing, Business Administration, or related field. MSc in a relevant field will be considered as a plus
• 8+ years of experience in retail marketing/communications in consumer-focused organizations
• In-depth knowledge of OPAP products
• Extensive experience in managing Digital and BTL marketing initiatives
• Effective people management skills
• Strong understanding of marketing operations and industry standards
• Proven track record in executing marketing activities
• Excellent communication, influencing, and interpersonal skills
• Results-driven with a strong focus on achievement
• Exceptional organizational and time management abilities
• Strong analytical and problem-solving capabilities

What’s in it for you?

• An award-winning working environment 🚀
• State of the art facilities including gym & restaurant 🏢
• Hybrid working model 💻
• Competitive salary package and bonus scheme 💸
• Health insurance coverage & Pension Plan 🙏
• Monthly food allowance 🍴
• Continuous learning with classroom/digital trainings by OpapAcademy 🎓
• Internal Career Opportunities 💼
• Well-Being Activities 💪

OPAP Group is an equal opportunity employer