crm specialist (vip segment) (3586)
ΟΠΑΠ
Αττική
Αττική
Αορίστου
Πωλήσεις / Marketing / Εμπόριο Λιανικής
Υβρυδική
Πλήρης απασχόληση
Περιγραφή Θέσης
Ready to revolutionize customer engagement? As a CRM Specialist, you'll create and execute personalized Customer Lifecycle Management (CLM) campaigns for VIP customers, driving engagement and maximizing impact through data-driven strategies.
Your day to day will include:
- Creating and executing CLM campaigns for retention, reactivation, cross-sell, and upsell
- Planning and managing the monthly CLM calendar based on business needs
- Defining campaign budgets and expected impact through business cases
- Designing and optimizing VIP customer journeys through testing and analysis for campaign effectiveness
- Monitoring campaign execution and suggesting improvements
- Implementing personalized VIP treatments, rewards, and exclusive events
- Analyzing performance, reporting insights, and recommending optimizations
What you need to succeed:
- BSc in Business Administration, Marketing, Mathematics, or other relevant field
- 4+ years of hands-on experience in a similar role within a fast-paced organization
- Knowledge of Salesforce Marketing Cloud or other CRM tools (Siebel CRM, Unica, Responsys, Optimove) is preferable
- Strong knowledge of sports affiliation, sports betting calendar, and key milestones is essential
- Familiarity with statistical tools (ie. SPSS Modeler)
- Effective organizational and planning skills
- Business Acumen
- Analytical skills
- Strong attention to detail
- Team player
- Ability to work under pressure and deliver with high quality within strict timeframes
- Strong communication and presentation skills both in Greek and English languages
- Advanced MS Office skills, particularly in MS Excel
What’s in it for you?
- An award-winning working environment 🚀
- State of the art facilities including gym & restaurant 🏢
- Hybrid working model 💻
- Competitive salary package and bonus scheme 💸
- Health insurance coverage & Pension Plan 🙏
- Monthly food allowance 🍴
- Continuous learning with classroom/digital trainings by OpapAcademy 🎓
- Internal Career Opportunities 💼
- Well-Being Activities 💪
OPAP Group is an equal opportunity employer
Πωλήσεις / Marketing / Εμπόριο Λιανικής
Υβρυδική
Αορίστου
Πλήρης απασχόληση
Περιγραφή Εταιρείας
OPAP is the leading gaming company in Greece and one of the most renowned in its industry worldwide. Founded in 1958, the company holds the exclusive rights to the operation and management of numerical lotteries, sports betting games, horseracing mutual betting, lotteries, instant win games and video lottery terminals (VLTs) in Greece. Moreover, OPAP holds a leading position in the sector in terms of embedding the global Responsible Gaming principles in its operations.
Our vision is to establish OPAP as a world-class gaming entertainment company. Long-term strategic priorities focusing on customers, people, network, products and digital-technology capabilities have been established and placed at the center of actions towards the realization of the vision.
In this framework, OPAP has set out its own set of Core Values: Fun, Dynamic, Passionate and Fair. These values shape a single culture across the organization, guiding the behavior of every member of the OPAP Team and contributing to the successful implementation of the company’s strategy. In 2018, 2019 and 2020 OPAP was recognized as one of the Best Workplaces in Greece.
Moreover, OPAP holds a prominent position among corporate social champions in Greece. Through its extensive Corporate Responsibility program, which focuses on Health, Sports and Employment, the company supports Greek society in practice.
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