assistant brand manager & digital consumer experience, nestlé purina petcare

At Nestlé we touch millions of people’s lives every single day through the work we do and the products we create. This way we are helping to shape a happier, healthier future for individuals and families, for communities and for the planet.

Join a dynamic global team of people that want to be a part of something that changes the world in a positive way. A human-centric place to work with amazing opportunities, across 185 countries, to grow, push the boundaries and deliver work with real impact. 

We recruit people who respect our values, we provide equal opportunities for all, and we protect everyone's privacy. We do not tolerate any form of harassment or discrimination. Our aim is to create workplaces where everyone feels included and able to bring their whole selves to work. This commitment starts at recruitment and continues to the end of the working relationship.

Position snapshot

Nestlé Head Office, Athens, Greece

Reporting to: Group Brand Manager Nestlé Purina PetCare 

Permanent contract

Position summary

Actively contribute to the Business priorities and the Digital & Brand plans delivery of Purina, while working in a cross-functional team with the aim to bring to life seamless consumer & shopper experiences. 

A day in the life …

• Creates, manages and optimizes the in Market multi-brand CRM plans in all digital platforms and touchpoints (websites, SoMe, CES etc), while collaborating with regional & central teams, as well as external agencies, to drive excellence standards in the market and a solid consumer journey. 
• Implements tactics to target and retain consumers, analyzes consumer data & behaviors, monitors CRM and website performance & effectiveness (KPIs tracking, ROI measurement, SEO, data privacy regulations), to make data-driven recommendations for improvements and to enhance the user experience (UX/UI, consumer personalization & targeting). 
• Actively participates in the development, preparation and finalization of the annual Brand Plans of the assigned brands, for both Grocery and Specialist channels (omnichannel). 
• Implements Annual plan (Media plan ATL, PR, BTL, events, Digital & ecommerce) at Brand level and ensures flawless execution of planned Brand activities
• Supports in the Innovation/Renovation pipeline for the assigned brands: identifies new opportunities from Purina EUR central teams, implements new products/projects, aligns with key stakeholders to ensure flawless launch plans, initiates and follows up systemic processes (I2L) and drives new launch communication & execution. 
• Monitors Generating Demand data at Brand level (market shares, market growth, distribution, penetration, daily sales, prices) and competition and collaborates with Sales and Demand & Supply teams to propose corrective actions if necessary.
• Plans Brand executions in-store along with Customer Planners and CDT. Participates in the creation and implementation of the Integrated Commercial Planning
• Builds and maintains “peer to peer” relationships with key internal stakeholders (e.g. CDT, Sales, DSP, Finance, other Businesses, Communications & Digital Team), Regional & Central brand leads and counterparts & also external partners (agencies partners in principle).
• Performs Brand marketing expenses setting and control (appropriate budget split among activities as per Brand priorities, CRM alignment, SAP & CRM, etc.), ensuring accuracy in annual spending and year end closing. 

What makes you successful

• University Degree in Economics/Marketing/ Digital Marketing or any other related field and MBA / MSc in Marketing or other related discipline
•  CRM and Website platforms management and optimization experience. Preferably in FMCG or retail. Core understanding of CRM and Website Technologies, digital tools, UX/UI and digital marketing channels. 
• Minimum 2-3 years of Brand Management working experience Strong project & time management capabilities, multitasking mindset and analytical skills (data analysis, trends & patterns identification to improve the consumer experience)
• Passion for pets 
• Good communication and presentation skills and a team player
• Strong PC knowledge (Advanced MS office), SAP Knowledge 
• Fluency in Greek & English

Why you should apply

• Join the leading Food & Beverages company in the world with more than 83bio CHF sales and presence in 185 countries 
• Be part of a fast-growing organization expanding locally and internationally 
• Engage with our people from all over the world and join exciting local or international projects and assignments, constantly pushing boundaries 
• Take full advantage of unlimited development opportunities through an extensive physical, virtual and hybrid learning ecosystem, both at local and international level 
• Enjoy the wide range of Nestlé benefits such as competitive salary & performance bonus, comprehensive Pension, Health Care & Life Insurance programs, increased Parental leaves for both caregivers, Flexible Work Plans, Baby Support plan, Pet Support plan and many others