cvm product manager

We at Nova, a very young and dynamic team, the 2nd largest telecom provider in Greece, are looking for a motivated CVM Product Manager to join our B2B CRM team and support the design and execution of customer value management initiatives.

You have a challenging mission to:

 Design and optimize data-driven CRM/CVM campaigns that enhance SME customer lifecycle value, drive growth and retention, and translate customer insights into measurable business impact.

What will you do:

• Design, develop, and execute end-to-end CRM/CVM campaigns aligned with business objectives, including audience selection, offer setup, channel selection, and scheduling.

• Develop Business customer segmentation and target strategies based on customer behavior, industry, and commercial opportunities.

• Support SME customer lifecycle activities including acquisition, retention, upsell, cross-sell, churn prevention, and revenue growth initiatives.  

• Continuously optimize campaigns and customer segmentation strategies based on business results and customer behavior insights.

• Analyze large customer datasets using IBM SPSS Modeler or other analytical/data mining tools to identify insights and optimization opportunities.

• Monitor campaign performance, track KPIs, and prepare regular and ad hoc reports.

• Collaborate closely with Product, Analytics, Sales, Finance, and IT teams to ensure smooth campaign implementation and alignment with business goals.

• Stay up to date with industry trends, CRM best practices, and developments in telecommunications and customer analytics.

It would be nice if you have:

• 3–5 years of experience in CRM/CVM, Analytics, Marketing, Finance, or a related field.

• Bachelor’s degree in Statistics, Mathematics, Marketing, Finance, Computer Science, Business, or a related discipline.

• Strong analytical, business understanding, reporting, and communication skills.

• Experience in data analysis or data mining tools (IBM SPSS Modeler knowledge is a plus).

• Ability to analyze large datasets and translate customer insights into actionable business recommendations.

• Knowledge of B2B/SME customer lifecycle management and commercial campaigns.

• Ability to identify growth opportunities and support revenue-generating initiatives within the SME segment.

• Experience in customer segmentation and value management strategies is considered a plus.

• Results-oriented mindset and ability to work in a fast-paced environment.

• Very good command of the English language.

• Collaborative team player.

• Experience in telecommunications and familiarity with SQL or CRM/campaign management tools are highly appreciated

What will you get:

• Wellness programs to keep yourself fit.

• Mobile voice and data to talk.

• Discounts on Nova Fixed / Mobile / TV for you, friends, family.

• Flexy work from home to balance your life.

• Private Insurance program to check up on your health.