campaign management expert

We are seeking a dynamic and results-driven Campaign Management Marketing & Sales Expert to join our team. The primary responsibility of this role is to develop, through leveraging advanced data analytics and machine learning techniques, and execute sales campaigns for individual Life & Health insurance policies to both prospects generated by digital leads and existing customers within our Tied Agent sales network.

Your day-to-day:

• Design and implement innovative sales campaigns to promote Life & Health insurance policies.
• Collaborate with the marketing team to create compelling campaign materials and digital content.
• Analyze market trends and customer insights to tailor campaigns effectively.
• Coordinate with the Tied Agent sales network to ensure seamless campaign execution.
• Monitor and optimize campaign performance, making data-driven adjustments as needed.
• Utilize CRM tools to track lead generation and conversion rates.
• Managing and nurture digital leads to convert them into policyholders.
• Develop strategies to engage and retain existing customers through targeted campaigns.
• Provide training and support to Tied Agents on campaign strategies and best practices.
• Conduct regular analysis of campaign outcomes and sales performance.
• Prepare detailed reports and presentations for senior management.
• Identify areas for improvement and implement corrective actions.
• Work closely with cross-functional teams including marketing, product development, and customer service.
• Maintain open communication channels with Tied Agents to gather feedback and insights.
• Align with NN Group’s Digital Marketing and Lead generation Division.
• Represent the company at industry events and conferences as needed.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field. An MBA (or relative Master’s degree) from an accredited Institution will be considered a plus
• Proven experience in sales campaign development and execution, preferably in the insurance industry.
• Strong understanding of Life & Health insurance products.
• Proficiency in programming languages such as Python or R, and experience with data visualization tools like Tableau or Power BI. Knowledge of machine learning algorithms and statistical modelling techniques.
• Proficiency in CRM software and digital marketing tools.

Desired Skills:

• Robust analytical and problem-solving skills with the ability to interpret complex data and provide actionable insights.
• Strong analytical skills and project management capabilities
• Exceptional communication and interpersonal skills.
• Ability to work independently and as part of a team.

What we offer:

• Extensive training opportunities - on-demand and on-site options
• Partnership with multiple educational institutions across Greece for advanced education, with tuition support
• Comprehensive Health Insurance that keeps you safe, with peace of mind and financial protection in times of need
• Pension Scheme to secure your financial future
• Well-being and work-life balance
• One-time budget for home-office equipment to make your work-from-home comfortable
• Recognition and rewards for excellence
• Monthly meal allowance
• Recently renovated offices, central location, with easy access