crm & loyalty manager, malls (1786)

The CRM & Loyalty Manager, Malls is responsible for developing and implementing CRM & Loyalty strategy across LAMDA Malls to enhance customer engagement, increase footfall, drive sales, and strengthen brand affinity across the mall portfolio. The role focuses on creating data-driven customer experiences, managing loyalty programs, and leveraging customer insights to support commercial and marketing objectives.

The CRM & Loyalty Manager, Malls will be reporting to the Malls Marketing Director.

In detail, the CRM & Loyalty Manager, Malls will be responsible for:

CRM Strategy & Customer Engagement

• Develop and execute the CRM strategy aligned with the malls’ marketing and business objectives

• Manage customer lifecycle communications through acquisition, engagement, retention, and reactivation

• Design and implement personalized customer journeys across digital and physical touchpoints

Loyalty Program Management

• Lead the development, implementation, and optimization of the loyalty program

• Define loyalty program mechanics, rewards, benefits, partnerships, and member engagement initiatives

• Monitor program performance and continuously improve customer participation and retention

Data Analytics & Customer Insights

• Analyze customer data and shopping behaviors to generate actionable insights

• Monitor KPIs such as customer acquisition, retention, engagement, frequency, spending, and campaign performance

• Create dashboards and reports to evaluate CRM and loyalty effectiveness

Digital Platforms & Technology

• Manage CRM and loyalty platforms, mobile applications, and customer databases

• Support digital transformation initiatives related to customer engagement and personalization

• Work closely with IT and digital teams to improve automation and customer experience tools

You will be a successful candidate for our job opening, if you can identify yourself with the following criteria:

Academic Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

• Excellent command of the English language; any additional foreign language will be considered an asset

• Proficiency in Microsoft Office and reporting tools

Professional Experience:

• 5+ years of experience in CRM, loyalty, digital marketing, or customer engagement roles

• Experience in retail, shopping malls, hospitality, or lifestyle brands is highly desirable

• Strong understanding of CRM systems, loyalty platforms, marketing automation, and analytics tools

• Excellent analytical and project management skills

On a personal side, the ideal candidate:

• Customer-centric mindset with a passion for enhancing customer experience.

• Ability to collaborate effectively with cross-functional teams and a collaborative, team-oriented attitude

• Strong written and verbal communication skills

• Strong time-management and organizational skills

• Creative mindset with the ability to think strategically

• Solid capability to oversee multiple cross-functional initiatives simultaneously, delivering them on time and within scope

• Strong ability to connect day-to-day tactical operations with long-term commercial goals

        •   Analytical and negotiation skills

Our Company offers:

Our vision is to bring to life the largest urban regeneration project in Europe. So, we need to attract the most talented people in our industry and offer all the necessary means and procedures to support them, not only to fill their job description but also to rise above and beyond expectations.

Thus, we do provide:

• A passionate working environment

• A competitive compensation package according to professional experience, combined with additional benefits

• An exceptional opportunity to work in and develop one of the most challenging Companies in Greece!