digital marketing specialist

KPMG is more than a professional services Firm, collectively employing more than 275,000 people all over the world. It is a family of creative problem solvers who are making a difference! We see a world of opportunities – one where enterprises and individuals have the insights they need to succeed. We Inspire Confidence and Empower Change!

Find Opportunity everywhere with KPMG

As part of our growth strategy, KPMG in Greece proudly announces the opportunity to become a key member in the Central Services department. Due to continued growth, we are seeking a skilled and results-driven Digital Marketing Specialist to join our dynamic marketing team. This role is ideal for professionals who thrive in a fast-paced, ever-changing environment and have a passion for crafting data-driven strategies to drive online growth. You will be responsible for supporting our digital marketing efforts across multiple channels to increase brand awareness, drive traffic, and generate leads and conversions. In addition, you will have the opportunity to be part of a Team that manages digital transformation projects and innovations.

As a Digital Marketing Specialist, your role will involve the following tasks:

• Website Management: Management and optimization of the company’s websites using CMS platforms (e.g., Adobe Experience Manager, Umbraco, SharePoint etc.). Ensure content is up-to-date, SEO & GEO-friendly, and aligned with digital marketing strategies. Collaborate and propose site improvements to ensure seamless User Experience across all devices.

• Analytics & Reporting: Use analytics tools (e.g., Google Analytics, Adobe Analytics, Google Search Console) and Social Media Analytics, to track, measure, and analyze performance. Provide actionable insights and recommendations to improve campaigns.

• SEO & GEO Content Optimization: Oversee on-page and off-page SEO & GEO initiatives to enhance website ranking and visibility.

• UX / UI: Apply and understand best practices to evaluate website performance, identify user experience issues, and proactively suggest data-driven improvements that enhance usability, and engagement.

• Team Collaboration: Value team success as equally important as personal growth by working closely with cross-functional departments to align marketing efforts with overall business objectives. A respectful, reliable, and positive team player.

• Experience working in diverse or multinational environments is a plus.

• Stay Updated, Learn and Upskill: Continuously stay informed about industry trends, digital marketing technologies, and best practices to ensure our efforts remain innovative and effective. Demonstrate a strong willingness to learn and upskill as needed.

Candidate Profile

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.

• Master’s degree or relevant certifications (e.g., Google Ads, HubSpot, Marketo) are considered a strong plus

• 1–3 years of proven experience in digital marketing, preferably in a B2B or technology-driven environment.

• Hands-on experience with Content Management Systems (CMS) such as Adobe Experience Manager, Umbraco, SharePoint, or similar platforms.

• Basic knowledge of HTML/CSS for optimizing websites and email templates.
  Solid understanding of SEO/SEM, GEO, content marketing, and email marketing best practices.

• Proficient in digital analytics and reporting tools, including Google Analytics, Adobe Analytics, Google Search Console, and Google Tag Manager.

• Familiarity with marketing automation platforms such as Marketo

• Good grasp of MarTech tools and digital transformation concepts.

• Comfortable working in Agile environments, with a flexible and iterative approach to marketing execution.

• Excellent verbal and written communication skills in English; ability to create clear and compelling messaging.

• Collaborative team player with a positive, professional attitude; fosters a respectful and inclusive work environment.

• Strong critical thinking and strategic mindset, with the ability to analyze data and align digital tactics with business objectives.

• Experience managing and optimizing paid media campaigns (Google Ads, LinkedIn, Facebook Ads, etc.) to drive traffic, conversions, and leads.

• Excellent project and time management skills, with the ability to handle multiple priorities and meet deadlines.

What we offer

Throughout your journey within KPMG Greece enjoy the following advantages:

• Engage in ongoing, structured training sessions to enhance your soft and technical business skills, such as professional qualifications.

• Collaborate with a diverse and skilled team of professionals on a wide range of projects for prestigious clients.

• Gain exposure to the KPMG Global Network and the opportunity to work alongside individuals from across the globe.

• Experience flexibility and well-being initiatives, engage in ESG activities, and participate in team-building events.

• Access a competitive compensation and benefits package.

Employee Value Proposition

Your insight can create opportunities for you and contribute to a better future. Do work that matters, supported by a community that values difference and cares about you. Gain learning that will last you a lifetime and be recognized for the impact you make. Find opportunity everywhere with KPMG.

• Do work that matters! Every day, in ways big and small, make a meaningful and positive difference for clients, people and the communities we serve. Help us create opportunity in a world of increasing complexity.

• Come as you are! Your unique experiences and perspectives belong here. Both individually and as a team, you will understand and value the differences that lead to stronger insights and innovation.

• Thrive with us! Build relationships with colleagues who take care of each other. You will have the KPMG community at your side, providing the support you need to be at your best and create opportunities for yourself and others.

• Learn for a lifetime! Grow your own way in an environment where learning is continuous. Feed your curiosity, work with the best on emerging practices and technologies, and gain an advantage for life.

• Make your mark! Your aspirations and initiative make KPMG better. Wherever you work, be recognized for the impact you make, the leadership you show, and the success you create with others.