consumer&trade activation analyst (1-2-1 focus)

At JTI we create, test and introduce new and innovative products aimed at reducing potential risks (heated tobacco products, e-cigarettes and nicotine pouches). They are essential to our business sustainability. Join us in making a significant impact on our sustainability efforts! 

This Associate role within Consumer and Trade Activation Analysis is responsible for supporting the execution of Consumer activation in 1-2-1 touchpoints, along with the established brand objectives. 

Position:  

As a Consumer and Trade Activation Analyst you will:

• Actively support the 1-2-1 touchpoint manager in the implementation of the activation programs in Traditional Selling Points and manage the ambassadors' needs/community
• Actively monitor and control the 1-2-1 routing processes and their relative implementation by third-party agencies. Liaise with internal and external stakeholders to enhance implementation routines. 
• Aid offline touchpoint owners in analyzing program data by creating dashboards using business intelligence tools (Power BI). Integrate various data sources to generate insights on program performance, activation effectiveness, and consumer preferences. 
• In collaboration with the touchpoint managers, brand teams, and third-party agencies, design and implement the ambassadors’ outfits, accessories, and trial tools, ensuring compliance with brand guidelines and touchpoint requirements.
• Efficiently manage the stock of all required materials and products to facilitate the 1-2-1 program execution. Closely monitor the stock-level reconciliation process in alignment with internal policies and procedures. 
• Closely follow and perform internal policies and procedures for purchase requisitions, purchase orders & good receipts for the respective touchpoints. 

Within 6 months you will: 

• Master the use of business intelligence tools & combination of different data source. 
• Further develop your communication and collaboration skills. 

Requirements: 

• Bachelor's Degree graduate, preferably of a Marketing / Business / - related courses 
• 2+ years of experience in a similar role in marketing or data analysis in FMCG
• strong analytical skills with the ability to interpret data and generate insights.
• Detail-orientation with ability to manage multiple tasks and meet deadlines.
• Consumer-centric mindset, with experience in reporting and evaluation.
• Fluency in Greek and in English

Next steps:

Are you ready to join us? Build your success story at JTI. Apply now! 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.