senior brand manager

Intellectica is recruiting a motivated and dynamic Senior Brand Manager on behalf of a company in the FMCG sector. Based in Athens, Greece, the successful candidate will be responsible for the entire spectrum of brand management, including market research, product lifecycle management and strategic development. This role requires strong collaboration with the Marketing team and other departments to define and implement brand strategies, ensuring the effective positioning and performance of the company’s product portfolio in the Greek market.

Key activities and responsibilities of this role include:

• Develop and execute brand strategies aligned with business objectives and market opportunities

• Define and refine product positioning, pricing, and value proposition across the portfolio

• Identify opportunities for portfolio growth through market analysis, consumer insights, and category trends

• Recommend new product launches, product improvements, and portfolio optimization initiatives

• Contribute to annual brand plans, forecasts, and budget management

• Monitor brand performance, market share, category dynamics, and competitive activity within the Greek market

• Analyze sales data, distribution, and consumer trends to identify opportunities and business risks

• Evaluate qualitative and quantitative market research to support strategic decision-making

• Track product performance and provide actionable recommendations to improve growth and profitability

• Conduct regular market visits and store checks to evaluate product visibility, shelf presence, pricing, and execution standards

• Recommend corrective actions and initiatives to strengthen in-store performance and brand presence

• Support the successful execution of product launches, promotional activities, and brand campaigns

• Work closely with Sales, Trade Marketing, Supply Chain, and other internal teams to ensure alignment and effective execution of brand plans

• Coordinate with external partners, agencies, and suppliers for the implementation of approved campaigns and business initiatives

• Ensure consistency of brand communication and execution across all consumer and trade touchpoints

Professional experience & qualifications of a successful candidate:

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field

• Master’s degree in Marketing, MBA, and/or relevant professional certifications will be considered an asset

• Minimum 5 years of experience in Brand Management within an FMCG environment

• Strong analytical skills with the ability to interpret market data, sales performance, and consumer insights

• Hands-on experience with Nielsen and other market data/consumer insight tools

• Solid understanding of brand management principles, category management, and product lifecycle management

• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint

• Experience in digital marketing and brand communication across digital channels and platforms

• Fluent in English and Greek, both written and verbal

Core competencies of a successful candidate:

• Team player with excellent communication skills

• Highly organized and methodical with attention to detail

• Analytical mindset with strong decision-making capabilities

• Creative flair with a focus on delivering result-oriented solutions

• Ability to thrive in fast-paced environments, demonstrating a contemporary business acumen