head of marketing int-0421

Intellectica is recruiting on behalf of its client, a leading medical aesthetics and regenerative medicine group headquartered in Glyfada, operating under an on-site work model. The company is renowned for its innovative treatments, clinical excellence, and commitment to enhancing natural beauty and well-being. To support its continued expansion and strengthen its brand leadership, the company is seeking a Head of Marketing to shape and drive its marketing strategy. Reporting directly to the Managing Partner and working closely with the medical and sales teams, this role offers a unique opportunity to lead a dynamic marketing function in a fast-growing, purpose-driven organization.

Key activities and responsibilities of this role include:

• Develop and execute the annual marketing strategy to position the brand as a leader in the medical aesthetics sector, ensuring alignment with business objectives and market trends

• Design and manage the marketing budget, allocating resources effectively across campaigns, channels, and partnerships to maximize ROI and support strategic priorities

• Lead the creation and implementation of integrated marketing campaigns across digital, print, and experiential channels, ensuring consistent messaging and brand identity

• Monitor and report on marketing performance, producing weekly and monthly KPI dashboards that track campaign effectiveness, lead conversion, and brand engagement

• Align marketing and sales efforts, developing joint initiatives to enhance brand visibility, support product launches, and drive client acquisition

• Conduct competitive analysis, tracking market developments, pricing strategies, and new product introductions to inform positioning and promotional tactics

• Ensure strong brand presence across all communication channels, maintaining high standards of visual identity, tone of voice, and audience engagement

• Manage and mentor the internal marketing team, fostering collaboration and performance across roles including marketing coordinator, graphic designer, and social media expert

• Coordinate external partnerships, including marketing agencies, PR consultants, publishers, and production vendors, to ensure timely and high-quality execution of campaigns and materials

• Any other task that may be required from time to time

Professional experience & qualifications of a successful candidate:

• Bachelor’s degree in Marketing, Communications or a related field; master’s degree is a plus

• At least 7 years of progressive experience in marketing roles, including at least 2 years in a team leadership role

• Proven experience in developing and executing multi-channel digital marketing strategies, including SEO/SEM, paid media, email marketing, and content marketing

• Strong command of web analytics tools (e.g., Google Analytics, Hotjar), and ability to translate data into actionable insights

• Experience managing Google Ads, Meta Business Suite, and other performance marketing platforms

• Strong financial acumen, with experience in budgeting, forecasting, and performance reporting

• Proficiency in Microsoft Office and CRM tools

• Fluency in Greek and English, both written and verbal

Core competencies of a successful candidate:

• Strategic and commercially oriented thinker

• Strong leadership and mentoring capabilities

• Exceptional planning and project management skills

• Analytical and data-literate with attention to detail

• Confident communicator with excellent interpersonal skills

• Adaptable and resilient in fast-paced environments

• Passionate about innovation and customer experience