group marketing manager int-0270

This role is ideal for a results-driven marketing professional with a strong focus on digital marketing strategy, campaign execution, and data-driven insights. Reporting to the company’s senior leadership, the Group Marketing Manager will play a critical role in executing and optimizing the company’s digital and other marketing initiatives to enhance its global presence and reputation. The successful candidate will have experience in digital marketing within the technology sector, a solid understanding of online communication trends, and the ability to execute impactful campaigns that align with corporate goals.

Key activities and responsibilities of this role include:

• Developing and implementing comprehensive marketing and communication strategies that align with the Group Strategy and Goals
• Managing online advertising campaigns across platforms such as Google Ads, and key Social Media, to increase brand awareness and engagement
• Overseeing the creation, optimization, and distribution of digital content, including blogs, email marketing campaigns, videos, and social media posts
• Planning and executing social media campaigns, leveraging paid and organic strategies to achieve engagement goals
• Monitoring and analyzing market trends, competitor activities and clients feedback to lead marketing strategies
• Enhancing the Group’s public image and branding through effective marketing, communication and public relations campaigns
• Fostering relationships with key stakeholders including governments, industry partners, organizations and investors
• Building and maintaining strong relationships with media representatives, industry analysts, and other key stakeholders
• Planning and ensuring smooth coordination of company events, conferences, and trade shows
• Monitoring and analyzing the performance of digital marketing efforts using metrics and KPIs
• Providing regular reports to senior management on communication metrics and KPIs, making recommendations for improvement
• Any other tasks that may be required from time to time

Professional experience & qualifications of a successful candidate:

• Bachelor’s degree in Business, Marketing, or a related field; a Master Degree in will be considered a plus
• Certifications in digital marketing are a plus (e.g. Google Ads, SEO, SoME)
• At least 10 years of experience in marketing, ideally within the technology sectors
• Managing social media, email marketing, SEO/SEM, and online advertising campaigns
• Proficiency in digital communication tools and platforms
• Strong media relations and a robust network of media contacts
• Proficiency in Microsoft Office Suite
• Fluent in Greek and English

Core competencies of a successful candidate:

• Outstanding verbal and written communication skills, with the ability to articulate complex concepts to a variety of audiences
• Ability to work in a dynamic and result oriented corporate environment, and manage multiple projects simultaneously
• Strong leadership skills with the ability to manage and motivate team members
• Strategic thinker with excellent problem-solving abilities
• Proactive mindset, with the initiative to identify and pursue opportunities for improvement and innovation within the marketing & communications domain