director of sales

At Four Seasons Astir Palace Hotel Athens, we are seeking an experienced and results-driven Director of Sales to lead our high-performing Sales team. This senior leadership role is essential in driving revenue growth, building strong client relationships, and positioning the property as a premier luxury destination across diverse market segments.

You will be responsible for developing and implementing the hotel’s sales strategy, managing a team of Sales Managers, and ensuring alignment with the Commercial Plan. By proactively identifying opportunities, mentoring your team, and collaborating with key stakeholders, you will play a critical role in achieving revenue targets and strengthening the hotel’s market presence.

What You Will Do

• Lead and manage a team of Sales Managers to achieve revenue and profitability goals.

• Develop and implement strategic sales initiatives aligned with the hotel’s Commercial Plan.

• Drive revenue growth through proactive prospecting, account management, and negotiations.

• Build and maintain strong relationships with key clients across leisure, corporate, groups, and government segments.

• Position the hotel as a premier destination in target markets.

• Collaborate closely with the Revenue Management and Marketing teams to ensure strategic alignment.

• Mentor and support the professional development of the Sales team, fostering a high-performance culture.

• Monitor and report on sales performance, market trends, and competitive activity.

• Ensure effective use of sales systems, tools, and reporting structures.

• Represent the hotel at trade shows, industry events, and client meetings.

What You Bring

• Proven leadership experience managing a Sales team, ideally within luxury hospitality.

• Strong background in sales strategy, account management, and business development.

• Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.

• Minimum of 3 years’ experience as a Senior Sales Manager, Associate Director of Sales, or Director of Sales leading a team.

• Proven track record of achieving sales targets and driving revenue growth.

• Excellent relationship-building and communication skills.

• Strong leadership, negotiation, and presentation skills.

• Knowledge of sales management software and CRM tools.

• Fluency in English; additional languages are a plus.

• Experience working with diverse market segments, with focus on leisure sales.

What We Offer

• Competitive salary and comprehensive benefits package.

• Employee meals, laundry services, and Ticket Restaurant monthly allowance of €100.

• Access to Four Seasons global training, development, and travel programs.

• Opportunity to be a key player in a world-class luxury resort with a strong global brand.

• A collaborative and supportive work environment that values excellence and innovation.