brand manager

This is a career-defining opportunity to lead two of our most iconic plant-based brands — Violife and Viofast — across Greece and Poland. As our Brand Manager, you’ll own the full P&L and be empowered to drive strategy and execution across the full marketing mix. From insight-led innovation to campaign development, packaging, and commercial alignment, you’ll shape the future of plant-based nutrition in two dynamic markets.

You’ll report directly to the Regional Marketing Lead and collaborate closely with cross-functional teams across Sales, RGM, Category, R&D and Global Leadership. This is a high-accountability role for someone who thrives on ownership, agility and impact — and is ready to grow with the brands.

Key responsibilities include:

Brand Strategy & Growth

• Build and implement brand strategies aligned with local and global direction

• Develop consumer-first growth plans across the 6Ps, rooted in insight and market trends

• Lead new product development and go-to-market plans, ensuring timely and impactful launches

• Oversee portfolio performance and RGM initiatives to drive profitability and reduce complexity

• Build joint business plans and selling stories for key retailers in Greece and Poland

• Define brand positioning and messaging, ensuring consistency across all touchpoints

• Develop seasonal and thematic activations (e.g., holiday recipes, sustainability campaigns)

• Represent brand plans to Global Leadership and senior internal stakeholders

• Lead development of business cases for new products, campaigns and line extensions

Performance, Budget & Activation

• Monitor brand performance using KPIs and market data (e.g., Nielsen, GfK)

• Use data to drive decision-making and establish scorecards across functions

• Manage A&P budgets with a focus on ROI across media, digital and in-store activations

• Track marketing budgets and manage invoices related to brand activities

• Report campaign performance and assess impact against business goals

• Own the full P&L for Violife and Viofast across Greece and Poland

Product & Packaging Development

• Support development of new food products and line extensions

• Assist in packaging design and updates, ensuring compliance with food regulations

• Coordinate sensory evaluations and taste tests with internal teams or agencies

• Work with regulatory teams to ensure packaging and communications meet safety and labelling laws

• Manage updates to nutritional information, ingredient lists and claims

Marketing Campaign Execution

• Plan and execute ATL (TV, radio, print) and BTL (in-store, sampling, events) campaigns

• Collaborate with digital teams on social media and influencer marketing

• Track campaign KPIs including reach, engagement and ROI

Cross-functional Collaboration

• Work closely with Sales, Trade Marketing, Finance, RGM, Category and R&D teams

• Cross-functional Collaboration

• Work closely with Sales, Trade Marketing, Finance, RGM, Category and R&D teams

Consumer & Market Insights

• Conduct consumer research to understand food preferences and emerging trends

• Translate insights into compelling brand propositions and strategic initiatives

• Analyze market data to track brand performance and category dynamics

• Monitor competitor products, pricing and promotional strategies

Project Leadership

• Lead and coordinate projects across departments with agility and ownership

• Ensure smooth execution of campaigns and innovation pipelines

What Does It Take to Be Successful?

We’re looking for a proactive, commercially minded brand leader with a passion for plant-based food and a drive to deliver results across diverse markets.

• Strategic & Hands-On: Balance big-picture thinking with day-to-day execution

• Commercial Mindset: Experience working with cross-functional teams and retailer partners

• Data-Driven: Make decisions based on insight, KPIs and market performance

• Collaborative Leader: Build trusted relationships across internal and external teams

• Creative Problem-Solver: Bring fresh ideas and a “can-do” attitude to every challenge

• Growth Mentality: Curious, adaptable and focused on progress — every single day

• Fluent in English; Polish language is a plus

• Willing to travel part-time to the Polish market