head of lifecycle strategy / crm

We are seeking an innovative and strategic leader to join our marketing team as the Head of Lifecycle Strategy. Reporting directly to the Director of Marketing, you will be responsible for defining and executing a long-term lifecycle strategy that fuels growth across our ride-hailing services. By leveraging deep analytical insights, you will empower a talented team to develop high-ROI initiatives, streamline communication, and create seamless customer experiences. Your ability to coach, collaborate with senior stakeholders, and drive data-informed decision-making will be key to our success.

YOUR DAILY ADVENTURES WILL INCLUDE:

• Develop and execute a comprehensive lifecycle strategy across our 9-country portfolio, ensuring every initiative aligns with our long-term growth objectives.
• Lead, inspire, and mentor a team of senior CRM and technical specialists, fostering a collaborative environment that brings strategic plans to life.
• Partner closely with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations that drive business performance.
• Create and manage quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives. Monitor campaign performance to ensure engagement, deliverability, and strategic alignment, and adjust tactics as needed.
• Utilize robust analytics to conduct experiments, interpret performance metrics, and provide clear, actionable insights to internal stakeholders on lifecycle communications.
• Ensure transparency and understanding of lifecycle performance, offering regular updates and strategic recommendations to senior leadership.
• Leverage our MarTech stack - including tools like Braze, Tableau, Mixpanel, and others - to enhance campaign effectiveness and drive continuous improvement.