marketing manager, webinar

The Marketing Manager will have a dual focus, with emphasis on webinars strategy and execution, together with local marketing execution for the DACH region. You'll play a key role in engaging target audiences in the UK, France, Nordics, and DACH markets, while also ensuring our DACH marketing strategy is fully localised, relevant, and high-performing.

Responsibilities 

• Plan, execute, and optimise localised webinars across key European markets: UK, France, Nordics, and DACH

• Collaborate with sales, product, and content teams to identify relevant topics and speakers

• Manage all logistics, platforms, timelines, and communications for webinars

• Develop and execute webinar promotion strategies across email, social, and paid channels

• Track performance, analyse webinar metrics, and deliver actionable insights to improve future events

• Lead localisation efforts for the DACH market, including adapting existing global content and campaigns, and creating new, market-specific materials

• Ensure all content and campaigns are culturally relevant and resonate with German-speaking audiences

• Support execution of integrated marketing campaigns in the DACH region, including digital, email, and event initiatives

• Partner with the central marketing and regional sales teams to align messaging and strategy

Qualifications

• Excellent English communication skills (written and verbal)

• Proficiency in German is a plus

• 3+ years’ experience in a B2B marketing role, with proven success in managing webinars or virtual events

• Strong project management skills and attention to detail

• Solid understanding of European B2B marketing, particularly in the DACH region

• Experience working with tools such as ON24, Zoom, GoToWebinar, HubSpot, Salesforce, or similar

• Ability to multitask and manage multiple projects in a fast-paced environment

• Experience in SaaS or tech industry is a plus

• Familiarity with other European languages (French, Swedish, etc.) is a bonus

• Knowledge of digital marketing best practices and demand generation strategies

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access