director, lifecycle marketing

Deel is looking for a Director of Lifecycle Marketing to own and optimize our customer lifecycle strategy, with a focus on identifying cross-sell opportunities, enhancing retention, and building scalable, data-driven programs. This is a unique opportunity to lead a global team, collaborate across functions, and shape the way Deel engages with its customers at every stage of their journey. If you thrive in a fast-paced, innovative environment and are ready to make a measurable impact, we want to hear from you.

Key Responsibilities:

• Drive Cross-Sell and Revenue Expansion
• Identify and activate cross-sell opportunities across Deel’s suite of products, collaborating with Sales, Product Marketing, and Customer Success to ensure customers unlock the full value of Deel.
• Own and Optimize the Customer Lifecycle
• Establish and execute a comprehensive customer contact strategy, creating scalable, measurable programs that deliver results at every lifecycle stage.
• Experiment, Analyze, and Scale
• Adopt a growth hacker mindset to experiment with lifecycle programs, analyze outcomes, and rapidly scale successful initiatives. Define and measure KPIs, including customer engagement, retention, and revenue growth.
• Collaborate Across Teams for Impact
• Partner with teams including Product Marketing and Growth to deliver consistent messaging and maximize the impact of product updates and campaigns.
• Strengthen Customer Relationships
• Develop proactive touchpoints with Customer Success and Account Management teams to position Deel as a strategic partner, driving long-term loyalty and expansion.
• Leverage Insights for Growth
• Use data and customer insights to identify trends, mitigate churn risks, and activate upsell and cross-sell opportunities. Partner with Sales to turn these insights into measurable revenue.

Who You Are

• A growth-oriented marketer with 10+ years of experience in lifecycle or growth marketing, preferably in B2B SaaS or technology
• Proven success in designing and scaling cross-sell and upsell initiatives that drive measurable revenue.
• Analytical and data-driven, with expertise in building and tracking KPIs across the customer lifecycle.
• A strong collaborator who can work across teams and functions to deliver seamless customer experiences.
• Experience managing global programs with a deep understanding of regional market dynamics.
• Comfortable leading and developing high-performing teams
• Strong communication and collaboration skills, with the ability to influence stakeholders at all levels across many departments  

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Provided computer equipment tailored to your role
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including WeWork access where available