
crm coordinator – greece
Betsson Group
Αττική
Αττική
Στο χώρο εργασίας
Πληροφορική
Αορίστου
Πλήρης απασχόληση
Περιγραφή Θέσης
As CRM Coordinator you are part of a dynamic team, which is responsible for the 360 planning and execution of our CRM campaigns and journeys. The CRM coordinator will work closely with the CRM manager, Product managers, Marketing team and the other CRM teams to drive conversion, improve retention and customer loyalty.
A flavour of what you will be doing:
Create and execute CRM campaigns and bonus set-ups
Keep updated the customer communication calendar
Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
Pulling and organising segmentation lists to prepare for execution of campaigns
Write copy, set-up communications and send them out through CRM channels across the customer life-cycle
Test the quality and functionality of CRM Campaigns
Evaluate campaigns using A/B tests and control groups and create basic reports
Build and optimize Email templates
Provide basic post data reports on CRM Campaigns
Monitor customer behaviour for key learnings to optimize the CRM Strategy
Optimize on-site content and journeys
WHAT'S IN IT FOR YOU?
This is a 360* marketing role where you will have the end-to-end responsibility for promotions together with the Greek team. You'll get the opportunity to work in an international environment, at a 100% digital company that is the market leader within the online gaming industry.
You will join a team of supportive colleagues who work together to achieve our goals and where individual differences are appreciated. We have a lot of fun together at work, but also outside of the office.
YOU'RE GOOD AT
Greek language – Native level written and spoken.
English language – Strong command of written and spoken.
Either in having an understanding of IGaming or CRM.
Working under pressure and have great time management skills.
Extra awesome:
Knowledge of Marketing Cloud.
Understanding of digital Marketing.
Experience in a similar role.
Στο χώρο εργασίας
Πληροφορική
Αορίστου
Πλήρης απασχόληση
Περιγραφή Εταιρείας
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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