channel activator fragmented trade

Having a history of more than sixty years, in Athenian Brewery we operate towards brewing a better world. We are driven by passion for our consumers and customers & care for our people and the environment, while enjoying life & daring to dream and pioneer.

Right now, we are looking for a talented professional to join our Trade Marketing team as an On Trade Channel Activator, based in Athens.

What We Offer:

• Competitive compensation package with a performance-based bonus, aligned with business objectives.

• Private Medical Insurance, with the option of family coverage.

• Life Insurance and preventive Medical Check-ups, available to all employees.

• Pension Plan.

• Hybrid working model, depending on the role.

• Meal vouchers and company products.

• Recognition and Reward programs.

• On-site dining facilities.

• Dedicated parental support programs, including enhanced parental leave, children’s summer camps and childcare support.

• Participation in Corporate Social Responsibility initiatives with meaningful social and environmental impact.

• Continuous learning and development opportunities.

• Wellbeing initiatives supporting physical and mental health. 

Key Responsibilities:

• Deliver the category strategy in the respective channel nationwide, working closely with Marketing and Sales teams to ensure that customer and shopper dynamics are utilized.

• Lead the channel agenda both internally and externally and own the respective channels’ performance.

• Develop detailed plans per subchannel and manage budget to deliver expected results, while being responsible for activations & platforms evaluation.

• Observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new trade marketing activities. 

• Brief / Debrief Advertising agencies for activations with clear target & goal to be achieved.

• Work with internal cross functional teams and external stakeholders, to ensure high levels of efficiency and on time project deliverables.

• Assist sales in execution in strategy execution by providing tools and guidelines per channel.

• Monitor and evaluate progress and performance of channel plans, proposing course corrections when necessary and incorporate learnings into promotional planning.

• Understand business and translate client needs (distributors, outlet owners) into value propositions.

• Safeguard legal compliance in all areas of responsibility.

Requirements:

• Experience of at least 2 years in the Fragmented Trade channel or Marketing.

• 1-2 years’ experience in category and channel development in FMCG industry will be considered an additional asset.

• Bachelor’s degree, preferably in Marketing, Business Administration, Advertising, Communication, or a related field. A Master’s degree will be considered an asset.

• Strong Commercial & Financial acumen.

• Strong analytical skills and ability to work with multiple continuous data sources to produce actionable insights.

• Excellent command of the English language (both written & oral).

• Excellent command of MS Office tools, especially Excel, PowerPoint.

• Results Orientation, Negotiation & Communication skills, ability to work effectively within teams as well as independently.

• Project Management skills.

• Strong time management skills while working under tight timelines.

• Willingness to travel.