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Marketing

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LastWeek

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Aoristou

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We are currently looking for dedicated individuals in the role of Senior Advanced Analyst/Data Scientist who excel in data analytics and are passionate about analyzing large amounts of raw information, aiming to improve the IQOS Consumer Journey.&nbsp;Your ‘day to day’:&nbsp;<ol><li>Loyalty Platform Ownership &amp; Enhancement</li></ol>Own the IQOS Loyalty Club platform roadmap. Collaborate with IT teams to prioritize and implement new features, upgrades, and fixes. Champion engagement mechanics (e.g., badges, gamification, personalization engines) and oversee their development from concept to launch. Ensure the platform remains innovative, reliable, and aligned with business needs.&nbsp;<ol start="2"><li>Innovation &amp; Idea Incubation</li></ol>Proactively generate ideas to elevate the Loyalty Club experience. Pilot creative campaigns and digital tools (e.g., interactive challenges, partner integrations) using consumer insights and tech trends to propose initiatives that differentiate our offering.&nbsp;<ol start="3"><li>Technical Liaison &amp; Issue Resolution</li></ol>Act as the bridge between business and IT. Translate business needs into technical briefs and coordinate with internal teams or vendors for implementation. Communicate technical constraints and opportunities clearly to business stakeholders. Support and advise on troubleshooting and crisis management for both member and system issues.&nbsp;<ol start="4"><li>Vendor &amp; Partner Coordination</li></ol>Manage relationships with technology vendors and promotional agencies. Ensure compliance with technical standards and collaborate on deploying new features or campaigns, such as integrating a contest microsite into the main platform.&nbsp;<ol start="5"><li>Budget Oversight</li></ol>Manage the Loyalty Club budget to support planned activities. Maintain financial discipline and work closely with Finance to monitor and control spending.Each of these responsibilities ensures the role goes beyond maintenance into proactive development of our Loyalty Club. By covering both commercial and technical spheres, this Specialist becomes a key driver of our Loyalty Club’s evolution, directly contributing to its strategic ambition to become a Brand Powerhouse by providing long-term meaningful value.&nbsp;Who we’re looking for:<ul><li>3-5 years of experience in loyalty program management, consumer engagement, or brand activation</li><li>Bachelor’s or Master’s degree in Business Administration, Digital Marketing, or a related field</li><li>Additional education in Information Systems would be an asset&nbsp;</li><li>Certifications in Agile, Scrum, or Product Ownership would be an asset</li><li>Familiarity with Project Management tools&nbsp;</li><li>Experience collaborating with IT teams or vendors to implement platform features (e.g., gamification, personalization)</li><li>Ability to translate business needs into technical briefs and vice versa</li><li>Fluency in Greek and English</li><li>Strong soft skills, including:<ul><li>Problem-solving</li><li>Innovation &amp; creativity</li><li>Adaptability &amp; resilience</li><li>Empathy and a consumer-centric mindset</li></ul></li></ul>&nbsp;What we offer:Our success depends on colleagues who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:<ul><li>Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.</li><li>Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.</li><li>Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.</li><li>Take pride in delivering our promise to society: to improve the lives of a billion smokers.</li></ul>&nbsp;&nbsp;

Loyalty Club Commercialisation & Platform Specialist

Be a part of a ground-breaking changeAt PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. As a Brand Content Manager, you will play a key role in elevating brand leadership in Greece by designing and deploying brand building strategies across all channels.Your ‘day to day’:<ul><li>Lead brand building and embed brand guidelines in all commercial programs, projects and initiatives.</li><li>Create Brand Building campaigns and Consumer Events aiming to strengthen the emotional link between consumers and the brand, in alignment with consumer context and brand objectives.</li><li>Design and develop communication assets and narratives for internal and external activations</li><li>Participate in commercial programs, projects and initiatives providing brand deep expertise, from idea generation to go-to-market and execution.</li><li>Manage marketing agencies and third parties and follow-up on the day-to-day business with them to ensure good collaboration, impactful deliverables, fast execution and controlled cost of activities as part of marketing budget.</li><li>Identify key opportunities for local campaigns not included in the global calendar, based on expertise and knowledge of the local trends and business environment.</li><li>Liaise with Region and Central Category teams to ensure best-in-class design and implementation of global and regional mandates as to brand activation.</li><li>Continuously assess and monitor effectiveness of brand activations.</li><li>Control and analyze brand activities' budget on a systematic basis to ensure efficiency and cost effectiveness.</li><li>Ensure that execution of all brand activities are done by applying with “Marketing code” and applicable legislation.</li></ul>Who we’re looking for:<ul><li>7+ years of experience in Brand / Marketing role, ideally in a multinational or big local company with proved performance in developing meaningful marketing or communication campaigns.</li><li>Bachelors’ degree in Marketing/Communication, Business Administration or related fields.</li><li>Master in Business Administration/Marketing would be considered an asset.</li><li>Strong presentation skills and master storyteller.</li><li>Excellent written and verbal communication skills both in Greek and English.</li><li>MS Office advanced capabilities &amp; good understanding in online tools.</li><li>Digital marketing &amp; social media strategies understanding.</li></ul>What we offer:Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:<ul><li>Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.</li><li>Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.</li><li>Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.</li><li>Take pride in delivering our promise to society: to deliver a smoke-free future.</li></ul>

Brand Content Manager

This role is responsible for leading &amp; accelerating the growth of Chocolate brands (Lacta, Merenda) within the Greek market.As a Senior Brand Manager, you will translate market &amp; consumer information into brand strategies &amp; brand action plans, which should drive growth for the Category &amp; Country. Also, you will be responsible for ensuring the effective execution in market of all plans for the brands of your responsibility and act as key liaison between other cross-functional teams to ensure effective business delivery.Responsibilities include:Equity building:<ul><li>Drive Lacta &amp; Merenda equity with short &amp; long-term brand strategy which reflect brand positioning &amp; clear brand purpose to secure sustainable brand growth</li></ul>Strategic planning:<ul><li>Develop short &amp; long-term strategy for the Brands in line with Company’s &amp; Country’s vision&nbsp;</li><li>Use consumer insights &amp; initiate market analysis which will then be transformed into brand planning</li><li>Develop short &amp; long-term pricing &amp; promo strategy vs. Competition &amp; define position within the market</li></ul>Annual Plan development:<ul><li>Lead &amp; develop 360° activation programs (ATL/BTL)</li><li>Work with internal &amp; external stakeholders to secure execution excellence of programs</li><li>Develop Annual Media plans for the brands &amp; drive media shifts if needed</li><li>Work with Creative agencies as “one team” to develop brand plans &amp; big activations</li></ul>Innovation / Portfolio:<ul><li>Lead innovation plan for the Brands, from idea generation to packaging development &amp; secure great market execution</li><li>Lead portfolio management &amp; initiate relevant action plans where applicable</li></ul>On-going:<ul><li>Have full P&amp;L responsibility, build-up of annual budgets &amp; monthly forecasts to fuel meaningful plans &amp; profitability</li><li>Manage Marketing Budget for Lacta &amp; Merenda, developing strong Marketing plans with high ROI</li><li>Monitor pricing targets taking necessary actions to meet them in case of deviations</li><li>Conduct market &amp; market share analysis on an ongoing basis with deep understanding of performance drivers &amp; proposed action plans accordingly</li><li>Closely co-operate with internal stakeholders (Category Planning, Sales, Finance, PCM, etc.) &amp; external partners (Creative &amp; Media Agencies)</li><li>Monitor business against specific KPIs (e.g. sell-in, sell-out, market shares, Equity tracking, etc.)</li></ul>People Management &amp; Culture:<ul><li>Lead a marketing professional &amp; support their development to further grow within the organization</li><li>Stay connected with Central teams</li><li>Inspire trust, passion &amp; winning attitude throughout the organization</li></ul>More about this roleWhat extra ingredients you will bring:<ul><li>University degree and MBA or Master’s degree</li><li>A minimum of 7 years brand management experience, including ideally Senior Brand Management</li><li>Strong strategic thinking , problem solving capabilities &amp; agility in a dynamic environment</li><li>Analytic &amp; creative thinking skills</li><li>Strong &amp; broad commercial acumen</li><li>Ability to influence Chocolate matrix organization, cross-functional and cross-cultural teams in an engaging way</li><li>Drive for results, high level of autonomy, team player &amp; agility to perform in a dynamic environment</li><li>Proven project management &amp; presentation skills, fluent in English &amp; computer literacy</li></ul>

Sr Brand Manager Lacta & Merenda, Greece

Θέσεις Εργασίας Ελλάδα, Marketing - Σελίδα 4

loyalty club commercialisation & platform specialist

Philip Morris International

brand content manager

Philip Morris International

sr brand manager lacta & merenda, greece

Mondelēz International

Jobily.gr

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